Two-tenth promotion war will soon Skyworth preemptive force
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As the National Day and Mid-Autumn Festival holidays come to an end, the color TV market is heating up with aggressive promotions, setting the stage for the highly anticipated Double 11 shopping festival. Major TV manufacturers are already preparing for the upcoming sales battle. Recently, it was reported that Liu Weizhi, CEO of Skyworth Group, visited Suning and held in-depth discussions with Hou Enlong, President of Suning Tesco, as well as senior executives from Suning TV, aiming to seize the marketing opportunities during the Double 11 period.
During the meeting, Liu Weizhi emphasized that Skyworth will focus on expanding its OLED product market in collaboration with Suning. A significant order of 100,000 OLED TVs will be exclusively available through Suning’s channels. Additionally, the newly launched 55-inch OLED model will be priced at just 10,000 yuan for the first time, sparking a wave of interest in OLED technology.
Skyworth has long been a pioneer in mass-producing OLED TVs in China. According to third-party data from AVC, one out of every two OLED TVs sold in the country comes from Skyworth. Over 50% of Skyworth's OLED products are distributed through Suning’s channels, indicating a strong and growing partnership between the two companies.
In addition to this collaboration, Skyworth plans to drive traffic to Suning’s O2O Shopping Festival through its official website, social media, and other media platforms, aiming to meet ambitious sales targets. During the visit, Liu also met with Tao Jinghai, President of Suning Black Power Company, and announced the “Name of Warrior†initiative, pledging full support for Suning’s O2O shopping festival.
Moreover, Skyworth and Suning have agreed to collaborate on multiple industries in 2018, including integrating PP Sports' copyright and the 2018 Russia World Cup. This partnership will involve financial, sports, and logistics sectors, leading to exclusive PPTV content customization and leveraging Suning Live resources for joint promotions.
Of course, the Double 11 is not just a battle for Skyworth. Leading TV brands like Hisense, Konka, TCL, Samsung, and Sharp have also announced their participation, showing that the competition will be fierce. It’s a golden opportunity for all players in the industry, and no one wants to miss out.