Two-tenth promotion war will soon Skyworth preemptive force
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Following the National Day and Mid-Autumn Festival holidays, color TV manufacturers are ramping up their promotional efforts, with the highly anticipated Double 11 shopping festival on the horizon. As one of the most competitive sales periods of the year, companies are already preparing to seize the opportunity. Recently, Liu Weizhi, CEO of Skyworth Group, visited Suning and held in-depth discussions with Hou Enlong, President of Suning Tesco, as well as senior executives from Suning TV, aiming to strengthen their collaboration for the upcoming Double 11 campaign.
During the meeting, Liu Weizhi emphasized that Skyworth will focus on boosting the market penetration of OLED TVs during this season. The company has secured 100,000 large OLED orders exclusively for Suning, and the newly launched 55-inch OLED model will be priced at just 10,000 yuan for the first time, signaling a major push to drive demand and create a wave of popularity around OLED technology.
As the leading domestic manufacturer of mass-produced OLED TVs, Skyworth holds a significant market share. According to data from third-party research firm AVC, nearly half of all OLED TVs sold in China come from Skyworth. Moreover, over 50% of its OLED products are distributed through Suning’s channels, indicating a strong and growing partnership between the two companies. This collaboration is expected to deepen further in the future.
In addition to working closely with Suning, Skyworth will also leverage its official website, social media platforms, and other media channels to drive traffic toward Suning’s O2O Shopping Festival, aiming to meet ambitious sales targets. During his visit, Liu also met with Tao Jinghai, President of Suning Black Power Company, and together they launched the “Name of Warrior†initiative, pledging full support for the promotion of OLED products during the festival.
Beyond the Double 11 campaign, Skyworth and Suning have also announced plans to collaborate on multiple industries in 2018. This includes integrating PP Sports’ copyright and the 2018 Russia World Cup rights, covering areas such as finance, sports, and logistics. They aim to develop exclusive PPTV content customization products and utilize Suning Live resources for enhanced marketing efforts.
Of course, the Double 11 battle isn’t limited to Skyworth alone. Major TV brands like Hisense, Konka, TCL, Samsung, and Sharp have also announced their participation, showing that this is a highly competitive period for the industry. With so much going on, it's definitely a time not to be missed. Whether you're looking for the latest in smart TVs or high-quality OLED models, the Double 11 is the perfect moment to upgrade your home entertainment experience.