"45 Years of Trusted and Unchanged" Hisense Group Anniversary Celebration

[PConline News] In an instant, the famous home appliance brand Hisense has gone through a 45-year journey. On November 19th, Hisense held a 45-year celebration in a low-key manner. Unlike many companies that invited star platforms, Hisense’s guests were quite unexpected – Cui Yongyuan, the famous host of “Speaking”, and He Weifang, a famous jurist. They talked about the ways of integrity, entrepreneurship, legal application, etc., and they complement each other with the theme speech of Zhou Houjian, chairman of Hisense Group, “Hisense has 100 years of trust.”

Zhou Houjian didn’t talk about numbers and did not mention goals. Instead, he talked a few stories about honesty and faith to explain his understanding of trust and his understanding of good faith. It was precisely because of Hisense's trustworthy attitude that when Hisense acquired Kelon in 2006, the presidents of Qingdao Grand Bank personally went to Guangdong and did not hesitate to support it. This gave a great shock to local banks in Guangdong. This is the reward of good faith. As early as 2000, in order to let everyone recognize the importance of good faith for the company and practice integrity in their work, Hisense carried out honesty education and purchased 500 sets of TV drama "Daiqing Yaowang" which described Tongrentang's 100-year good faith management. Distribute management-related cadres learning. Zhou Houjian said that only if everyone is honest and upright, can a good relationship of “trust” be established between people, and the value of trust cannot be weighed with money.

"Honesty and integrity" also occupy the top two positions in the core values ​​of Hisense. "Strict management of integrity" was promoted to Hisense's development strategy at Hisense. Last year, Hisense officially listed “Strictly Maintaining Good Faith” as a development strategy for the Group and formulated the “Credit Code of Hisense Group” to clarify the general requirements and basic norms of integrity.

Zhou Houjian also cited such an example: In the industry, when there are a number of vacant product targets, Hisense requires companies to prohibit various indicators such as energy consumption of imaginary products, regardless of how others do it. At that time, there were complaints from home appliance companies that people were cheating and we were honest and we would be dead. However, up until now, this year, Hisense’s air-conditioner growth has been the fastest in the industry. This is based on sticking to values ​​and pushing up the level of operations and capabilities. Zhou Houjian said: “I believe this growth is ethical and continuous."

Elephants are invisible, big and thin, and big letters come to an end. In Zhou Houjian's view, the business logic of a company is as simple as that: as long as it wins the hearts of customers, customers are willing to accept your services, and you will also receive their currency votes. Similarly, if you treat employees in the same way, employees will It will reward you with a substantial increase in work quality and efficiency; establish a bond of trust with suppliers, and they will provide excellent materials and services; if the place where the company is located is proud to recognize your presence, it will be a rich source of wealth. Labor sources and customer base. The value and mission of Hisense brand is more like selling "trust" and building mutual trust with mutual trust. Zhou Houjian said passionately: "'Integrity' is a promise written in Hisense's name, and it is also the basis for building a company. The value of trust cannot be weighed with money, but I believe it will bring Hisense to 50 years and 100 years. Become a great company that truly retains a good memory for its users.

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