Qualcomm Arch H.265 technology is dedicated to high-quality video and low data bandwidth
Beijing, June 20, 2013- Youku Tudou Group (NYSE: YOUKU) and Qualcomm Corporation (NASDAQ: QCOM), Qualcomm Corporation and its wholly-owned subsidiary, Qualcomm Technology Corporation, Today announced a cooperation agreement on H.265 technology. This technology will allow users to enjoy high-quality Youku video content when using mobile terminals supported by most Qualcomm Snapdragon processors. The Snapdragon processor is a product of Qualcomm Technologies. H.265 technology is also called HEVC codec, which enables high-quality video to be transmitted through lower data bandwidth. Compared with the currently popular H.264 video compression technology, H.265 technology can increase the compression efficiency by up to 40%. American Qualcomm Technologies is an industry leader in H.265 technology standardization. Youku Tudou also recently cooperated with Qualcomm Technologies of the United States on the spread of the Qualcomm Snapdragon brand. Its advertising project has been launched since May 24, and it is one of the most intensive, most complex and accurate advertisements posted on Youku Tudou. Since its launch, the ad has received enthusiastic response on social media and topped the history of Youku with the highest number of clicks. Qualcomm Technologies of the United States used the frequency control strategy for the first time in advertising. In addition, the launch also included mobile terminals to ensure that people who watched videos in various ways could be covered. "Qualcomm Technology Corporation of the United States has implemented an advertising project that resonates with smartphone users. They fully recognize that for brand promotion, especially IT and communication brands, Youku Tudou is an advertising platform that provides precision, high quality and multi-screen linkage. "Said Dong Yawei, chief marketing officer of Youku Tudou. "With the increasing importance of the Chinese market, Youku Tudou has become an ideal platform for advertising. We are very happy to work with companies like Qualcomm Technologies of the United States to reach the growing passion for technology and the habit of mobile lifestyle Young consumers. " "With the increasing consumer demand for a rich mobile multimedia experience, Qualcomm Technologies of the United States is committed to promoting the H.265 industry standard and integrating this technology into the Snapdragon processor to achieve an excellent user experience." Qualcomm Chief Marketing Officer Anand Chandrasekar said. "Snapdragon processor is the industry's most advanced all-in-one mobile processor, providing a perfect user experience for smartphones, tablets and other mobile computing terminals. We are very happy to cooperate with Youku Tudou, China's top video platform, to further build The popularity of the Snapdragon brand and the promotion of H.265 technology applications to better attract a new wave of technology-sensitive consumers. " Before this advertising project, many brands in the IT and telecommunications industries have selected Youku Tudou as a platform for brand advertising to reach hundreds of millions of young, highly educated target users. In the first quarter of 2013, Youku Tudou's advertising revenue from IT brands achieved a significant increase of 110% compared to the same period in 2012. At the same time, Youku Tudou's advertising investment in various industries has increased, among which IT and telecommunications brand single advertisers' advertising investment is at a higher level than other industries. Road Light,Double Arms Road Light,Off Road Lights,Round Road Light Yangzhou Heli Photoelectric Co., Ltd. , https://www.heli-eee.com