ROHM new push 0603 size (1608mm) high brightness chip LED "SML-D15 series"

[ROHM Semiconductor (Shanghai) Co., Ltd. December 15th, Shanghai News]

ROHM, a world-renowned semiconductor manufacturer, has developed a 0603-size (1608mm) high-brightness chip LED "SML-D15 series" for industrial equipment and consumer electronics devices, including automotive audio equipment and instrument clusters. ".

ROHM new push 0603 size (1608mm) high brightness chip LED "SML-D15 series"

"SML-D15 series" utilizes ROHM's one-stop production system, integrates production technology advantages and strictly controls quality from the component manufacturing stage, and successfully reduces the manufacturing limit of the previous LEDs---brightness fluctuations to make the brightness more stable. Compared with the previous products, the precision is higher, the brightness fluctuation is only 1/4, which realizes the single-level brightness supply which is rare in the industry, which is very helpful to solve the brightness fluctuation problem of each application and reduce the design burden.

In addition, by redesigning and optimizing the LED lighting components, the brightness is increased by a factor of three compared to ROHM's previous products. As a 0603 size (1608mm) product, it has reached the industry's top high brightness. Not only that, but also supports the reliability standard AEC-Q101 for in-vehicle products, and the quality is also fully satisfactory.

Samples of this series have been sold in September 2015 (sample price 100 yen / piece: excluding tax). The production bases of the previous processes are ROHM Co., Ltd. headquarters (Kyoto) and ROHM-Wako Electronics (Malaysia) Sdn. Bhd. (Malaysia), and the production base for the post-process is ROHM Semiconductor (China) Co., Ltd. ( China).

In the future, ROHM will continue to pursue high brightness, miniaturization, and high precision of LEDs, and will continue to contribute to the performance of each application.

<background>

In the field of in-vehicle equipment such as instrument panels and car navigation, and industrial equipment using multiple LEDs at the same time, in order to improve the performance of applications, the requirements for reducing brightness fluctuations are becoming higher and higher.

However, LEDs generally exhibit some brightness fluctuations during the manufacturing process. Traditionally, in order to suppress these fluctuations, it is necessary to specify 2 to 3 brightness levels from a predetermined level of brightness of about 4 levels, select a brightness level that can be supplied, and adjust by the resistor according to the brightness level, designing the working hours. Longer has always been an urgent issue.

ROHM new push 0603 size (1608mm) high brightness chip LED "SML-D15 series"

<Features>

1. Support single brightness level to solve brightness fluctuation problem

Traditionally, it is generally required to prepare four levels according to the brightness, and the corresponding level is selected by specifying the level. ROHM utilizes a one-stop production system that prides itself on integrating manufacturing technology advantages and strictly controlling quality from the component manufacturing stage to achieve more stable brightness. Moreover, the precision is higher, the brightness fluctuation is only 1/4 of the previous products, and the single-level brightness supply which is rare in the industry is realized, which is very helpful for solving the brightness fluctuation problem of various applications.

2. As a 0603 size (1608mm) product, achieve the industry's top high brightness

By redesigning and optimizing the LED lighting components, the brightness is increased by a factor of three compared to ROHM's previous products.

As a 0603 size (1608mm) product, it achieves the highest level of high brightness in the industry.

â– Product lineup

ROHM new push 0603 size (1608mm) high brightness chip LED "SML-D15 series"

[About ROHM (Roma)]

Founded in 1958, ROHM (Rom) has been the world's leading semiconductor manufacturer since its initial production of resistors, which has been in production for more than half a century. ROHM's "business purpose" is: We always put product quality first. No matter how difficult it is, we will continue to provide a large number of quality products for domestic and foreign users, and contribute to the progress and improvement of culture.

After more than half a century of development, ROHM's production, sales and R&D networks are spread all over the world. Products cover a wide range of fields, including ICs, discrete components, optical components, passive components, modules, semiconductor applications, and medical devices. In the world electronics industry, ROHM's many high-quality products have been approved and praised by the market, becoming the leading company in system IC and the latest semiconductor technology.

[About ROHM (Roma) business development in China]

As a sales outlet in the Chinese market, ROHM Semiconductor Hong Kong Co., Ltd. was first established in 1974. Subsequently, ROHM Semiconductor (Shanghai) Co., Ltd. was established in 1999, ROHM Semiconductor Trading (Dalian) Co., Ltd. was established in 2003, and ROHM Semiconductor (Shenzhen) Co., Ltd. was established in 2006. In order to respond quickly and accurately to the requirements of the expanding Chinese market, ROHM has built a one-stop system in China that integrates development, sales and manufacturing with ROHM headquarters. As a feature of ROHM, we are actively pursuing sales activities of “close to customers” and strive to provide thoughtful services to our customers. Since the second half of 2010, we have added five branch offices in Xi'an, Chengdu, Chongqing, Wuhan, Changchun and other inland areas, and added a new Hefei branch in 2014. Currently, there are 21 sales outlets across the country. Including Hong Kong, Shanghai, Dalian, Shenzhen and its four branches (subsidiaries: Beijing, Tianjin, Qingdao, Changchun, Nanjing, Hefei, Suzhou, Hangzhou, Ningbo, Xi'an, Wuhan, Dongguan, Guangzhou) , Xiamen, Zhuhai, Chengdu, Chongqing). And, the distribution network is gradually expanding.

As a technical base, we have design centers and QA centers in Shanghai and Shenzhen to provide technical and quality support. The design center is equipped with development and design support staff who are proficient in various markets, and can make technical proposals for customer needs in the form of integrated solutions from software to hardware. Moreover, when the product has a bad situation, the QA Center will respond to the appeal within 24 hours.

As a production base, in 1993, a production plant was established in Tianjin (ROHM Semiconductor (China) Co., Ltd.) and Dalian (ROHM Electronic Dalian Co., Ltd.). Production of diodes, LEDs, laser diodes, LED displays, and optical sensors in Tianjin, power modules, thermal printheads, contact image sensing heads, image link modules, LED lighting modules, light sensors, and LED displays in Dalian Production, as the main production base of ROHM, continuously supplies high quality products to China and abroad.

In addition, as part of the social contribution activities, ROHM is also committed to strengthening cooperation with many research institutions and enterprises at home and abroad, and actively promoting the joint research and development activities of industry, academia and research. In 2006, it signed a joint industry-university framework agreement with Tsinghua University, and actively launched an industry-university alliance on the development of cutting-edge technology for electronic components. In 2008, the Tsinghua ROHM Electronic Engineering Museum was donated in Tsinghua University and completed in April 2011. In 2012, Tsinghua University established the "Tsinghua-ROHM Joint Research Center" and engaged in joint research projects such as "micro-energy devices, silicon emitters, biosensors, and digital broadcasting (demodulators) in China." In addition to Tsinghua University, ROHM also cooperates with Xi'an Jiaotong University, University of Electronic Science and Technology, Zhejiang University and Tongji University to achieve fruitful results.

Based on the technical strength, high quality and reliability that have been accumulated over the years, ROHM will build a solid cooperative relationship with customers through a solid technical support and customer service system integrating development, production and sales. The company has made positive contributions to improving customer product strength, customer business development and China's energy conservation and environmental protection.

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