Philips rushed to attack the Taiwan market, smart lighting is booming
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It is understood that Philips' LED bulb sales in 2014 increased by more than 50% compared with last year, and the number of more than 1 million units won about 20% market share. It is the first place in the world and Taiwan.
Bai Jiansheng, general manager of the lighting division of Philips Group in Taiwan, pointed out that Taiwanese consumers have a high acceptance of LED (Light Emitting Diode) bulbs, and the penetration rate of LED lighting in the Taiwan market has exceeded 50%. According to statistics from the bureau, the size of the bulb market in Taiwan is about 2,000 to 25 million. The ranking in the world is very high. As the price of LED bulbs declines, the market share will further increase in the future.
He pointed out that the price of LED bulbs has fallen sharply. The price decline may be reduced this year. In addition to the rapid increase in the replacement rate of LED lamps in mature markets, 70% of the LED lighting market is currently from emerging markets such as Greater China, India and Latin America. drive.
In addition to the current LED general lighting, Bai Jiansheng is more optimistic about the future LED use business opportunities on the Internet of Things, you can use the mobile phone APP to control the lighting, just like Philips hue personal network wisdom lighting, LED light bulbs connected to the network, can be with the mobile phone The APP performs interactive lighting control and adjusts to a colorful situation suitable for the user. In the future, even the entire building and the city's street lighting can be controlled by wisdom.
In addition, through the Internet of Things, ID data can be embedded in the LED light bulb. By pointing the smart phone at the illuminated object, the mobile phone can read the corresponding message from the cloud, and the user can get the latest information for navigation or museum. Guided, even in the retail promotion; Bai Jiansheng believes that in the next 3-4 years, the LED light bulb network connection will form a smart lighting market. 
