Traditional home appliances get out of trouble

During the holidays, demand for traditional home appliances was strong, and sales volume achieved a small reversal.

The demand for traditional home appliances during the May Holiday was very strong. Some merchants reported that the overall year-on-year increase was about 30%. The air-conditioning once again "big stove down", smart phone growth slowed down.

The weekend just past coincided with Mother's Day, and the chain stores will use their coups to fight the post-holiday market.

Information from the three major home appliances chains in Dongguan showed that holiday homes have strong demand for traditional home appliances and successfully achieved a small reversal. However, the air-conditioner once again “returned to the hot stove”, although the digital 3C maintains a certain growth momentum, but the growth rate of smart machines has slowed down significantly, and digital card machines are again “bottoming”.

Air-conditioner sales are not so good during rainy days

When traditional homes finally took out sales difficulties through the festival, it was surprising that the air-conditioner was once again "hot-hot".

"In the case of substantial incentives, air-conditioning sales increased by 45% year-on-year," said Dongguan Zhang, the manager of Dongguan United States Guangxuan. "Air-conditioning is the most dismal category for this May Day and only about 80% of the target missions are completed." Told reporters that compared with 51 last year, air-conditioning sales fell by nearly 40%. However, with the hot weather gradually getting better, the future trend of air-conditioning is still promising.

In order to stimulate and stimulate the market consumption, Dongguan Suning and Dongguan United States have jointly handed in UnionPay benefits. What is the actual effect? According to Dongguan City, Suning Market Planning Minister Ding Yi revealed that, in the full 1000 yuan back to 150 yuan on the cap, the six major banks instalments such as the direct promotion of 30% discount, the consumption of home appliances arbitrage up to 55% up and down. Dongguan Gome also said that during the event, consumers can enjoy exclusive consumer electronics subsidies and cash back with multiple benefits. The amount of credit card transactions has accounted for nearly 80% of overall sales. “This new model of bank-enterprise cooperation, Pulling the domestic market for home appliances has important implications."

Smartphone growth slows

Compared with traditional home appliances, Digital 3C has maintained a certain growth rate, but its growth rate has slowed down significantly. According to Chen Qianwei, deputy manager of the marketing department of the fashion appliance manager, the mobile phone completed 112% of the tasks in 10 days. “Compared with the crazy growth rate of smart phones last year, this year has seen a slowdown in 51. Computers and digital cameras have barely completed sales tasks. In particular, the proportion of sales of digital card machines has dropped to 10% to 20%, and its overall prospects are very worrying. The current increase in the number of computers is also less than in previous years, and the demand for purchases is mostly based on new ones.

Dongguan Suning said that new communications, computer and digital product spending broke out during the holiday season, such as the Samsung S4, HTC ONE, Pioneer S90w, Meizu MX2 16G and Samsung digital series, etc. After landing in Dongguan, the sales ratio reached 17 in the internal %about.