Two-way power loss NVC lighting "Wu Changjiang era" curtain call
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If Wu Changjiang was arrested and indicated that Wu Changjiang’s ultimate failure, the loss of its dealers and executives was the beginning of Wu Changjiang’s failure.
The distribution force was completely disintegrated. On January 7, NVC lighting launched a nationwide anti-counterfeiting storm, which attracted attention. The main content of the anti-counterfeiting storm was “to combat Wu Changjiang’s stakeholders’ counterfeiting and selling, and to vigorously eliminate the marketâ€
Before the holiday storm, Wang Donglei made it clear that "Wu Changjiang has made a deep imprint on NVC, and it is indeed influential to some people of NVC. The company must take some measures to eliminate the influence of Wu Changjiang."
In the era when Wu Changjiang took control of NVC lighting control, his family company obtained the right to use the trademark of NVC through leasing, and sold it through the distribution channel of NVC Lighting, forming a large-scale in vitro asset of NVC.
The former NVC lighting executives said that NVC Lighting's external business income exceeded 1 billion yuan, and the net profit was higher than that of the listed company.
In this context, the NVC Lighting Board, represented by Wang Donglei, subsequently did not recognize these lease agreements. Since then, NVC Lighting has also introduced policies, which have been adjusted in all aspects of channels, dealers, production bases, R&D and procurement, thus forming “enterprise formal governance†and achieving the ultimate goal of “going to Wu Changjiangâ€.
In fact, the absolute control of the NVC lighting channel has always been the main goal of Wang Donglei. From August 8, 2014, NVC was officially raised to the countertop. After the incident, Wang Donglei first issued a "NVC Lighting All Dealer Book" for dealers, and held a non-stop press conference. And dealer meetings to stabilize the dealer's military and get the support of the dealer.
However, no matter how Wu Changjiang and Wang Donglei maintain their channel advantages, the NVC lighting dealer system has been hit hard but it has become a reality.
During the "Wuwang dispute", the suspension of production at some of the factories in NVC, including the Wanzhou factory, caused many dealers to not get the goods. The orders that were signed were cancelled by the customers because the supply was not timely. The situation caused the dealer's dissatisfaction. When the prospects for NVC lighting are unknown, and the future development is in a puzzle, it is logical for dealers to accept olive branches from other brands.
From the topic of “declaring war on traditional lighting companies†held by Qinshang Optoelectronics, it took the initiative to snatch the NVC dealers, and went to Chencang, a traditional lighting brand such as Sanxiong, Aurora and Jiamei. The lighting companies in the industry changed their past enthusiasm and made a big difference. The attitude of “food†is in danger of the inherent channel status of NVC.
"The profitability of dealers leads to their lack of brand loyalty." An industry insider told the "High-tech LED" reporter that the channel is the core competitiveness of NVC, and the loss of dealer resources for the NVC brand. The blow is fatal.
Except for the loss of dealer resources, the departure of executives is no different from Wu Changjiang’s “raising†NVC lighting. For Wang Donglei who took over NVC lighting, it’s also “to get the world, lose the hearts of the peopleâ€. .
Corporate executives continue to "go away"
On January 12th, a notice issued by Zhou Ming Technology (300232.SZ) on the establishment of Guangdong Xiaoming Network Technology Co., Ltd. (hereinafter referred to as “Xiaoming Networkâ€) attracted attention.
According to the announcement, Chau Ming Technology intends to jointly establish Xiaoming Network with the natural persons Yue Qiang and Huang Zhongmin, of which Zhou Ming Technology invested 6 million yuan, accounting for 30% of the registered capital, and Huang Zhongmin invested 6 million yuan, accounting for 30% of the registered capital. Yue Qiang invested 8 million yuan, accounting for 40% of the registered capital, and was the largest shareholder.
It is worth noting that Yue Qiang’s very important identity before being a legal representative of Xiaoming Network is the general manager of the original NVC lighting operation center.
Yue Qiang founded Shenzhen NVC Lighting Co., Ltd. as the general manager from 1999 to 2005, and served as the general manager of NVC Lighting Guangdong Operation Center from 2005 to 2012. As a veteran of NVC lighting, Yue Qiang plays a vital role in the promotion of NVC lighting in the Pearl River Delta channel. After NVC took hold of Dehao Runda, Yue Qiang left his own door.
Although Yue Qiang’s departure was not a representative case in the “Wu Wang†battle, it predicted the embarrassment of the cooperation between the two. After the outbreak of the Wuwang War, the brain drain of NVC Lighting was even more serious.
In addition to Yue Qiang, the main representatives who took the initiative to leave the company include Yin Wei, general manager of Shanghai Teyou Shi “Three Musketeers†and He Wei, chief operating officer. Yin Wei was the vice president of NVC Lighting, and He Wei, as the general manager of NVC Lighting's Zhejiang Operations Center, had created a record for NVC in Zhejiang from less than 100 million to more than 400 million.
In response to the loss of NVC executives and the impact, Yue Qiang refused the reporter's telephone interview on the grounds of busyness. The reporter learned from the side that the loss of NVC lighting executives has been serious in the past few years, including the forced “resignation†after Wang Donglei’s “going to Wu Changjiang†policy, including the fact that the company’s management is not good and the talents’ initiative “go away†. In terms of personnel adjustment, on August 8, while the position of CEO Wu Changjiang was dismissed, the other three deputy generals were also removed. Subsequently, personnel changes began to spread to the middle, and some "Wu" personnel were fired.
"Wu Changjiang is the soul of NVC lighting before. His existence is a major obstacle to the integration of NVC and Dehao. With the arrest of Wu Changjiang, his power will be removed by Wang Donglei." .
At the company's operating level, in the first half of 2014, NVC's net profit was 58.043 million yuan, down 28.5% from the same period in 2013.
In fact, as early as the beginning of the outbreak of NVC, there were speculations in the industry that, under the influence of multiple interests, coupled with the “excavation†of the peers, NVC dealers and suppliers “uprisingâ€, high-level exit, employee turnover May cause the risk of NVC lighting becoming empty.
The further development of the follow-up state confirms the above speculation. Since August 8, 2014, many dealers and suppliers of NVC have been skeptical about the change of NVC, and with the “weaning†of the old brands, many intrinsic dealers have begun to switch to others. Coupled with the loss of some executives, employees were ridiculed by competitors, Wang Donglei took over NVC lighting is not the original "NVC." 
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