Chinese manufacturers in the 3G era are not what they used to be

Entering the second day of the 2011 Communications Exhibition, Wang Xiang, senior vice president of Qualcomm and president of Greater China, said in an interview with Sina “President Online” that today ’s Chinese partners are not the same as before, and it was difficult to hear Chinese manufacturers in the 2G era. Voice, especially overseas, most of Qualcomm ’s partners today support the Chinese market.

The following is the interview record:

Sina Technology: Hello everyone, netizens! The 20th China International Communication Equipment Exhibition entered the second day of the meeting today. We at Sina Technology invited some important guests to our "President Online" interview program. Now we are fortunate to invite When I arrived at the senior vice president of Qualcomm and the president of Greater China, Mr. Wang Xiang, I would like to ask Mr. Wang to ask you all!

Wang Xiang: Hello everyone, Sina netizens! I am very happy to be able to participate in the Sina interview.

Sina Technology: Qualcomm is a leading company that is respected by all industries, because Qualcomm is a leader in the industry, because chips are crucial in terms of terminals, and Qualcomm has a large number of patents in this area, and at the same time It is the leader in chip research and development, whether it is 2G CDMA, or 3G WCDMA and CDMA2000. Now most of 3G mobile phones are Qualcomm chips. So we are fortunate to have invited Mr. Wang Xiang, the general manager of Qualcomm in China. It is a great honor to ask Mr. Wang to talk to us first. What do you think of the current status of China ’s 3G development? It was Mr. Meng in the past two years. It's different.

Wang Xiang: Globally, 3G has a very good development momentum. Why does mobile internet become today's internet? I think there are two factors. There is the popularity of the 3G network era. Due to the third-generation mobile communication technology, high-speed mobile Service becomes possible. The second is the development of smart phones. Smart phones have entered thousands of households, making many people use smart phones as mobile phones they carry while working or traveling. According to the latest statistics, by the end of 2011, the number of 3G mobile users in China had reached 90 million, which is a very important number, which means that more and more people use 3G services, use 3G Internet to enter the mobile field, and smartphones also have very With good development, our operators are launching smartphones with a price of 1,000 yuan to enable more consumers to use smartphones to surf the Internet. This is a very good and healthy development momentum.

Sina Technology: From the feedback of the industry, I found that there is such a phenomenon. Everyone needs to use good chips, and expensive ones must use Qualcomm. They think that Qualcomm chips are indeed more expensive than other manufacturers, but they are still willing to Use, because to pursue good quality, 3G must use Qualcomm chips. At the same time, another tendency is that China currently mainly uses the 3G HSPA standard. China Unicom has also opened HSPA + in 56 cities, with a downlink speed of 21M. China Unicom is moving fast in this regard, but I feel that only data cards are available now Without a 21M rate mobile phone, as a leader of a chip manufacturer, how do you view this phenomenon? Can Qualcomm provide the industry with a 21M rate (mobile phone) chip as soon as possible?

Wang Xiang: This is also a very good question. The current 3G network of China Unicom is based on HSPA technology. It can be very smoothly upgraded to the entire network. The downlink rate can be 14.4M to 42M to 84M, or even higher. The capacity of this network Can provide a very good user experience, very wide data bandwidth, as you said, they launched 5A + service in 56 cities in 517, this is a proven technology evolution route. On the terminal side, we are more concerned about user experience. Those so-called network download rates are all numbers. In the end, if a consumer can get a terminal, he can enjoy the benefits of 3G. User experience is the most important. Whether it is 7.2M, 14.4M, 42M or 84M, it is not important for users. The user experience of China Unicom today is very good. Different types of mobile phones are sold in the market. Some consumers like Company A ’s , Some people like the B brand, this is a very healthy model. Of course, a good user experience is related to the network download speed, but there are other things, such as screen, 3D processing capabilities, image processing capabilities, and video processing capabilities, which are all related to the terminal, not just the speed.

Sina Technology: When will you be able to launch 21M chip?

Wang Xiang: We have 21M products, the most important thing is to look at the needs of consumers.

Sina Technology: Are mobile phone manufacturers also watching?

Wang Xiang: We will ultimately meet the needs of users' consumer experience to provide corresponding products. The 3G network mentioned earlier, HSPA just mentioned, and now I have to say that the other network is the CDMA network, and it is the same.

Sina Technology: It has always been said to upgrade smoothly, and I don't think it has been upgraded yet.

Wang Xiang: The evolution of CDMA technology is the same as that of WCDMA technology. It is a very good evolution route. Most of the global CDMA operators now use EVDO version A technology and multi-carrier technology to upgrade EVDO version A to EVDO version. B, and then evolve to LTE, which is a very smooth evolution route. China Telecom has been developing 3G services very rapidly recently. They have also launched thousands of smartphones, which also provide consumers with a good user experience.

Sina Technology: At present, mobile phone chips use dual-core processors, and Qualcomm is the same. What do you think of the advantages and characteristics of Qualcomm dual-core processors and other processor platforms?

Wang Xiang: Let me talk about Qualcomm ’s dual-core processor first. We use asynchronous dual-core technology with a maximum frequency of 1.5G.

Sina Technology: Currently mostly 1G?

Wang Xiang: Let me take 1.5G as an example. Most dual cores are now 1G. Our Snapdragon is from S2 to S3 to S4, I just took S3 as an example, it is an asynchronous dual core, it can adjust the CPU frequency of each core by adjusting the voltage frequency, so that more efficient use of power resources, because the mobile phone and The PC is different. Maybe everyone has a misunderstanding. It seems that three cores are better than two cores, and four cores are better than three cores. This is different from mobile phones. What mobile phones are pursuing is to save power and reduce power consumption. When you go out for a day, at least your phone has one day of battery life, and then you mention how good your user experience is, how strong the processing power, how convenient, and how convenient, you must consider the battery life.

Second, our processor integrates GPU, positioning, everything, and also integrates Modem, which means that this generation of processors can support all third-generation mobile communication standards in one chip, so it can do It is smaller, more power efficient, thinner and more convenient. Third, it is very important for tablets to be connected at any time. Do n’t look for hotspots. Hotspots will spread more and more. This is good, but you can also connect when there are no hotspots. This is what you need to bring a tablet or smart The most fundamental reason for mobile phones. Our Snapdragon chip is designed to meet this demand.

Sina Technology: Qualcomm ’s mobile phone partners are also increasing, because Qualcomm ’s standard is not like CDMA in the 2G era, and now it is fully covered by 3G, so there are many manufacturers, and all three operators cooperate, do you feel Satisfied? I think Qualcomm's benefits are very good, so many partner companies.

Wang Xiang: By the end of 2010, we had more than 70 partners around the world. We are very proud to say that today ’s Chinese partners are not what they used to be. It may be difficult to hear the voices of Chinese manufacturers in the 2G era, especially in Overseas, most of our partners ’products today not only support the Chinese market, but also support the needs of third-generation mobile communications from developed countries to developing countries in Asia, Africa and Latin America. The products they provide bring 3G users worldwide It ’s convenient for me to be very proud. In other words, our business model has achieved unprecedented success in China, and we can succeed only when customers succeed, and it is a win-win and multi-win situation.

Sina Technology: Regarding the tablet, I remember what terminal Qualcomm developed the Pocket Pad? You developed this chip, seems to be smaller than the current Pad?

Wang Xiang: The customers we support have different sizes of pads, ranging from 5 inches to 7 inches, to 9 inches and 10 inches. We can set different screen sizes according to the different needs of customers. The work done is to make the chip smaller through advanced level, one chip supports all the things needed, so the wide area network communication standards, including TDD-LTE, FDD-LTE, 3G and other standards can be done , From 4 inches to 5 inches of mobile phones, to 7 inches, 9 inches, and 10 inches of tablets.

Sina Technology: In the past, Qualcomm and Intel had a chip conflict on tablets. Of course, they did n’t call Pad a tablet or a netbook. Now that Intel has been abandoned by the market, what do you think of the overall development of tablets? , And what kind of help can Qualcomm bring?

Wang Xiang: Some of the core qualities of tablets, including smartphones, as I just mentioned, the first is to save power, the second is to be online at any time, and the third is to be portable, that is, your technology and products Whether you can meet these needs is the key to your success in this field. Our processors are designed for these products. Tablets and smartphones are the result of the integration of technology. The boundary between computers and smartphones will become more and more blurred. Many people define smartphones and computers as the screen size. Yes, my small one is called a smartphone in my pocket, and a tablet is a little bigger, so in any case, the three elements I just talked about are the most important and the most important factors for the success of this product. .

Sina Technology: What is Qualcomm's investment in mobile applications, how is the cooperation with software service providers, and which applications are highly valued by Qualcomm?

Wang Xiang: The application is a very important part of the mobile internet. Sina has Weibo and is also a mobile application. We focus on mobile applications in many fields. We have to cooperate with various partners in the mobile internet industry chain. To give a few examples, let ’s talk about games first, because there are more and more mobile games, we are pushing a project to optimize these good games and let them run better on Snapdragon-based smartphones or tablets Because of the increasing number of Snapdragon smartphones and tablets and the market, how to bring customers a better user experience Games are included in this project to provide consumers with the best optimized experience.

The second is augmented reality technology. This is the technology that has been talked about in recent years. Through mobile technology, it connects virtual and real networks. This is an idea. How can we find it with partners and apply it? To promote some scenarios in real life, we also work with upstream and downstream partners, terminal manufacturers, and service providers to jointly develop this product. We provide a development kit and provide this development kit to service providers and Hardware manufacturers come together to design such terminal products.

Third, mobile medical and health, this is an area with very broad prospects. How can we use social medical resources more effectively to provide medical services to people in not only developed cities and regions, but also pay attention to people in remote areas Medical services. At the same time, everyone's health is your daily exercise, and health-related services can also be achieved through mobile. Our company's engineers participated in a company's "wireless health expert" project, which took everyone's calories and consumed them. The amount of exercise is transmitted to professional organizations for analysis through sensors and mobile wireless, which is also a way to provide health services in the future.

Sina Technology: These are very real and very relevant to users. Today's interview is due to time constraints, we are about to end, and finally asked Mr. Wang to say a few words to our netizens.

Wang Xiang: Sina netizens are very happy to meet and communicate with you on the Internet. I hope you will have an intelligent terminal in your hand in the future to improve your life and improve your work efficiency to make your life Better, this is also our biggest wish for people working in the field of mobile communication technology. thank you all!

Sina Technology: I believe that smart terminals must be popularized, which is unstoppable. That concludes today ’s interview. Thank you for your active participation! Goodbye!

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