10 LED companies in Foshan signed an order for hundreds of millions of LED lighting
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According to Wu Yulin, president of Foshan Lighting Association, Jiabo City promises to use LED energy-saving lighting inside and outside the building, with a total scale of more than 100,000 baht and a total purchase value of more than 100 million yuan.
Such large-scale LED lighting procurement is the first time for Foshan enterprises. More crucially, the purchase of Jiabo City reflects the attitude of Party A: LED is being accepted by commercial indoor lighting.
Relevant data show that in 2011 China's LED street lamp market reached 2.9 billion yuan, an increase of 32% compared with 2010. In Foshan, many companies have begun to taste the sweetness through the LED street lamp renovation project.
However, just like the original energy-saving lamps, the key to LED lighting is still to enter the room.
According to the survey of the High-tech LED Industry Research Institute, the output value of China's LED indoor lighting in 2011 reached 18.6 billion yuan, a year-on-year increase of 38%. It predicts that the output value of China's LED indoor lighting will reach 30.6 billion yuan in 2012, up 64% year-on-year; in 2015, it will reach 99.3 billion yuan, and the compound growth rate of indoor lighting output value will exceed 50% in the next 4 years, reaching 52%.
In the “Twelfth Five-Year Plan for the Development of Strategic Emerging Industries in Guangdong Provinceâ€, indoor lighting is equally significant for Foshan LED companies. According to the plan, Foshan needs to take advantage of the manufacturing advantages of the lighting industry to accelerate the penetration of LED technology into the traditional lighting field and promote the structural adjustment and industrial upgrading of the traditional lighting industry cluster area. Under the common competition of neighboring cities such as Dongguan, Zhongshan, Jiangmen and Huizhou, whether it can seize more LED indoor lighting market share, it may become the "winner" of Foshan LED enterprises.
Vertical integration reduces costs
In fact, in the LED street lamp product evaluation benchmark system in Guangdong Province, Foshan only supported several LED street lamp manufacturers in batches to test and incorporate the “Guangdong Province Green Lighting Demonstration City Recommended Procurement Catalogueâ€, meaning most enterprises There is no chance at all to enjoy the government's "welfare." Full competition is precisely the biggest advantage of the indoor lighting market.
But companies are still faltering in the indoor lighting market. Quan Jian, president of the Guangdong Lighting Association, said that the government has promoted it and the media has reported a lot. However, in the terminal market, there are very few users who pay for LEDs.
Price is one of the "roadblocks". Despite the rapid development of the LED industry, the production efficiency and the luminous efficiency of the chip have been greatly improved. At present, the price of some domestic LED lamps has gradually approached the price of energy-saving lamps of the same specifications as Philips and Osram. But for indoor users, the price of LED lighting is still very expensive.
The good news is that the cost of a single LED chip is declining. As the cost of the chip in the material cost is about 40%-50%, the LED price is expected to drop rapidly in 2012.
For indoor lighting, a major trend is that packaging manufacturers are extending to downstream lighting manufacturing. In the future, driving power sources may be integrated into internal production, basically all of the three major factors affecting the cost of LED lighting products are internally controlled.
Guoxing Optoelectronics is a case. By investing in “Xu Rui Optoelectronicsâ€, this company initially built a complete LED industry chain from LED epitaxial chip, packaging and lighting applications, and significantly reduced LED lighting through vertical integration within the enterprise and large-scale raw material procurement. The production cost of the product.
EMC mode is an inevitable choice
With a scale of purchase of over 100 million yuan, Jiabo City obviously will not use cash to promote indoor LED lighting. "EMC mode is definitely an inevitable choice." Wu Yulin said.
This kind of contract energy management mode has been widely adopted in the streetlight project: the bank pays the bill first, during which the enterprise repays it in arrears with the saved electricity bill.
EMC is applied to market features where LEDs are expensive and users are unwilling to spend money. "The longer the LED lighting time, the more energy-saving benefits, the more obvious the investment recovery rate, which is the characteristic of EMC." A person in charge of Guangdong Zhaoxin said that for large-scale indoor lighting procurement, EMC's effect will be very obvious.
However, the current model has constraints. The key to EMC in street lighting projects is that the government provides guarantees, and LED companies benefit from energy efficiency. However, it is impossible for the government to provide guarantees for indoor commercial lighting such as stores, department stores and hotels. There are also problems in energy-saving calculations. For households equipped with multiple electrical appliances, the proportion of lamps is very small, and the situation of each user is different. The electricity consumption time varies, and how much electricity cannot be saved can be calculated by the electricity meter.
The practice of Chancheng is to introduce a financing guarantee company, and the government will appropriately subsidize the guarantee fee to the user, or the property company guarantees to solve the problem. This EMC deformation mode has been tried in some projects. 