China's LED lighting market is becoming more and more popular

In 2012, a series of policy measures implemented by the Chinese government stimulated the domestic demand of LED lighting, and China's ordinary LED lighting market has started. Therefore, China's LED lighting demand is expected to reach 10 billion US dollars in 2015. As the economy continues to grow and LED penetration increases, by 2020, China's household LED lighting demand will reach 22 billion US dollars. Promising sales patterns include e-commerce and spot sales. It is expected that the sales ratio in these two areas will continue to rise.

In the past decade, semiconductor lighting has undergone tremendous changes. 2012 is the first year of China's LED lighting development, and 2013 will be a year of explosive growth in the LED lighting market. In the next 3 to 5 years, it will be the golden period for the development of LED lighting industry. 2012 is also a year in which China's domestic LED industry has experienced fierce competition and price decline. It is hoped that 2013 will be stable from 2011 to 2012. .

Government to strengthen subsidies for LED lighting

From January 2013, “Semiconductor Lighting Energy Conservation Industry Planning” (hereinafter referred to as “Planning”), the government is actively supporting the adoption of LED lighting. The plan shows that the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Housing and Urban-Rural Development, and the AQSIQ are responsible for guiding the healthy and orderly development of the semiconductor lighting energy-saving industry and promoting energy conservation. Row, will support the country's semiconductor lighting industry. In the 12th Five-Year Plan, the government plans to increase the production of LED lighting by an annual average of 30% through subsidy policies, reaching 450 billion yuan by 2015 (10% lower than the original forecast of 500 billion yuan). . At the same time, it plans to increase the production of high-power LED lighting products to 180 billion yuan.

A heated discussion on the safety of LED lighting

With the expansion of the LED market, there are more and more topics. One of the reasons is that sellers who do not understand the product characteristics are selling products. Because the product characteristics are the same, it is difficult to achieve differentiation, so the price of the company's products is inferior. Some products can only be used for three or two days, which has aggravated the distrust of Chinese domestic users.

Recently, China has become more and more concerned about LED Light Blue. This trend is reflected in toys and the like, not lighting fixtures. China's inferior LED light source and dangerous toys are more than Japan.

Therefore, China began a heated discussion on the security of Blu-ray from around 2013. Regarding the necessity of China's strengthening regulations, Japanese researchers at Japanese companies said: "The same is true when Japan first introduces LEDs. In China, it may take a long time to solve this problem, so the role of researchers and government regulations is crucial. I feel that Chinese researchers want to actively emphasize the danger to the outside."

There are many opportunities in the market

In the future, China's LED market needs to be further developed. The issues to be solved include “marketing channels”, “guarantee quality”, “market rules”, “brand building” and “technical innovation”. China will need to work together to solve these problems in the future, and the importance of implementing healthy and sustainable development will further increase. There is a view that consumers will buy products based on brands, and they believe that brand names are increasingly important for expanding sales in the future. In addition, there are also points of view that “professionalism” and “speed” are also important in order to succeed in the brand.

In addition, it can be said that innovative applications and intelligent lighting control systems are very important for the development and application of green lighting technology. Therefore, the momentum of vigorously promoting "innovation" and "intelligence" is growing.

For Japanese companies, there are many business opportunities. Researchers from Japanese companies participating in the forum said: "In terms of product quality and safety, the Chinese believe that any product in Japan is excellent. Moreover, Japan has taken the lead in popularizing LED lighting and has accumulated rich experience and technology. Japanese companies do not need to be themselves. Emphasizing the dangers of (Chinese products), the strategy can be effective simply by promoting the advantages of Japanese products."

Japan has regained recognition of the fact that it is the first to make intelligent achievements and the agricultural sector is in a favorable position.

However, Japanese companies are not active in this forum, while Germany Osram and Dutch Philips are very active. The two companies have demonstrated their active involvement in the Chinese agricultural sector. In addition, at this forum, South Korea's Samsung Electronics Group's LED Group (China's Samsung Electronics (DS) LED Group) announced that it will officially launch its business. On the last day of the forum, Tang Guoqing, the general manager of the company's China region, stepped on the stage and introduced the vision of fully participating in the Chinese market in the future. The company said: "Although we are new to the company, in the ordinary market in China, we have become famous in the field of mobile phones and LED backlights. This time, there is no need to advertise too much, and the timing is just right."

If China's semiconductor lighting industry wants to further develop, 2013 will be a far-reaching year.