May domestic ultrabook market analysis

In May 2013, there were a total of 393 products on the Chinese Superbook market, an increase of 27 over the previous month. The brand is concerned about the list, Lenovo has ranked first, and the leading edge has increased, followed by Asus, HP, Toshiba and Acer. With the advent of Haswell's release, the major ultra-pole manufacturers have also increased the promotion of inventory products, a number of product offers have declined, ZDC statistics show that this month's ultra-pole market average price of 6563.83 yuan , a drop of 83.48 yuan from the previous month.

Report points:

• Brand focus: Lenovo is still the top brand watcher, focusing on 24.7%, up 3.2% from the previous month; Toshiba, Acer and Samsung all have different degrees of increase, while Shenzhou, Dell and Haier’s rankings are Declined.

• Product focus: The number of commercial products reached 393, an increase of 27 over the previous month. On the product list, Lenovo and Toshiba have two products on the list, and the other six products come from six different brands.

• Product price segment: The average price of ultra-polar products in this month's market was 6,563.83 yuan, down 83.48 yuan from the previous month; the product attention ratio of 5000-5999 yuan was up by 1.0 percentage points from the previous month.

• Product feature structure: Touch and commercial products have increased in popularity; hybrid hard drives have dominated the market; core card products have attracted 69.4% of the attention; weight, 1.5-1.8Kg products have received nearly 40% of attention.

First, the brand attention pattern

• Lenovo leads the ultrabook market In May 2013, in the Chinese Ultrabook market, Lenovo took the lead with a percentage of 24.7%, which is the only brand with a market share of more than 20% this month. Asustek and Hewlett-Packard’s attention ratios both exceeded 10%, with 16.4% and 13.5%, respectively, followed by Toshiba, Acer, Shenzhou, and Dell. Brands that are concerned about the top ten brands in the list have accumulated a market share of 96.8%.

• Compared with April, Lenovo’s leading edge expansion has seen a significant change in the pattern of brand awareness in China’s ultrabook market this month. The rankings of the top ten brands in the list have changed. However, the top three brand rankings remained stable, still Lenovo, Asus and Hewlett-Packard, from the change in the focus of attention, due to Lenovo Thinkpad variety of new products listed, Lenovo’s market share increased by 3.2 percentage points from the previous month, the top position Further stable.

Toshiba, Acer and Samsung’s attention ratios have risen to varying degrees from last month, and their brand rankings have also increased, while the Shenzhou, Dell and Haier’s brand attention ratings have declined.

Second, product attention to the pattern

(A) Product Hot models • Asus VivoBook S400EI3317CA First product concerned, ASUS VivoBook S400EI3317CA (4GB/500GB/SSD) became the most popular consumer ultra-pole products, concerned about the proportion of 7.9%, up 2.1 from the previous month Percentage point, the market price is 5,000 yuan. In the second place is Lenovo Yoga13-IFI (Yueyueyin), which is priced at 6,580 yuan. ThinkPad S230u Twist (33473QC) ranked third, the product quoted at 6,700 yuan.

• Six 14-inch screen products from the list of the top ten products from the list of brands, Lenovo and Toshiba have two products on the list, and the other six products from six different brands, namely Asus, HP, Acer Haier, Shenzhou and Dell. From the screen size of the ten products listed on the list, 14-inch screen products have six models, visible 14-inch ultra-pole book more popular with users.

(II) Product Positioning • Business Ultrabook Attention has broken through 20% Since the release of Window 8, the concept of touch has been deeply rooted in people's minds. This month, the proportion of super-poles with touch screens is nearly 40%, which is 39.5%. It rose slightly by 0.1% last month. The distorted product concerned about the trend has fallen back to 16.7%. Positioned in the commercial ultra-pole market, the focus of attention exceeded 20%, reaching 20.1%.

(III) Product price segment • The number of commercially available products reached 393. This month's ultrabook market saw 393 commercial products, an increase of 27 over the previous month. In terms of price segment distribution, the number of products in the price segment of 8000-11999 yuan was the largest, reaching 113 models; the number of products in the price segment of 4000-4999 yuan, 5000-5999 yuan, and 6000-7999 yuan exceeded 60; the product under 3,000 yuan The number is small, only 6 models.

• The average price of ultra-pole products fell. In May 2013, the average price of products in the ultrabook market in China was 6,563.83 yuan, a decrease of 83.48 yuan from 6,647.31 yuan in the previous month. Compared with the price ratios of the previous month's price segment, the product attention rate for this month's price range of 5000-5999 yuan has increased by 1.0 percentage point from the previous month to 26.9%, while the price of the product in the price range of 6000-7999 yuan has been focused on. Decline.

(IV) Product Features Structure 1. Processor • Intel Core i5 3317U has the highest degree of attention The Ivy Bridge architecture processor products occupy the mainstream of the market and take the top seven positions in the list. One Intel Core i5 3317U processor has the highest degree of attention, reaching 49.7%. Intel Core i3 3217U and Intel Core i5 3337U are followed by 17.5% and 11.4% respectively.

2. Hard disk capacity • Concern about the rise in hybrid hard drives From the point of view of hard drives used in products, hybrid hard drives are still the mainstream of the market, and the cumulative attention rate is 60.3%, up 2.1 percentage points from the previous month. Among them, 24GB+500GB drives have the highest degree of attention, reaching 27.2%, and the 2GB+500GB focus has exceeded 20%, accounting for 21.1%. For solid-state drives, the concerns for 128GB and 256GB products were 21.4% and 9.7%, respectively.

3. Types of Graphics Cards • Popularity of Core Graphics Products Increased In May 2013, the popularity of core-card graphics products continued to increase in the ultrabook market. The market’s focus was 69.4%, up 0.5% from the previous month. The percentages of attention for dual graphics cards and discrete graphics products were 16.8% and 13.8%, respectively.

4. Screen size • Continuing decline in the share of 14-inch products In terms of screen size, the 14-inch product continued to decline in concern. The percentage of attention this month was 51.7%, a decrease of 1.6 percentage points from the previous month. The 13.3 inch product's attention has continued to rise, rising from 23.7% last month to 24.4% this month, an increase of 0.7 percentage points.

5, product weight • 1.5-1.8Kg attention to the product is nearly 40% light is an important feature of the ultra-pole, most of the market in the ultra-pole product weight of 2.0Kg or less. In this month's ultrabook market, the weight of products with a weight of 1.5-1.8Kg is the highest, reaching 39.4%, followed by 1.8-2.0Kg, and the cumulative attention rate is 29.0%. The ultra-lightweight products below 1.3Kg have also been favored by many users, with a focus on 6.6%.