300 billion investment speed-up panels localized new display technology to help compete for the market
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Localization of hundreds of billions of investment speed-up panels
From smart phones and tablets to smart TVs, LCD displays are ubiquitous, and LCD panels are also known as "milk and bread for the information society." China's electronic product machine manufacturing enterprises have suffered from "the pain of lack of screen". The LCD panels required mainly rely on imports. According to customs statistics, in 2012, China's LCD panel imports still reached US$50.3 billion, second only to integrated circuits, oil and iron ore.
South Korea, Japan and Taiwan have always been the main production bases for LCD panels worldwide. In recent years, the liquid crystal panel investment boom has emerged in mainland China. According to incomplete statistics, the total investment scale (including completion, construction and planning) has exceeded 300 billion yuan. With the continuous release of production capacity, China has become the world's third largest LCD panel production base. A research institute predicts that China's panel industry will account for 9.9% of the global market in 2012 and is expected to rise to 13.2% in 2013.
At the 2013 China International Flat Panel Display Exhibition held in Shanghai recently, domestic panel companies led by BOE, Huaxing Optoelectronics, etc. have launched cutting-edge technologies in the global flat panel display fields such as ultra high definition, blink 3D and touch, attracting many attention. Eyes.
Zhang Yu, vice president of LCD panel maker BOE, told reporters that the situation is now reversed. Samsung recently adopted the BOE panel for its first time on its 110-inch ultra-high-definition LCD TV. This shows that the domestic panel has already opened the door to foreign manufacturers such as Samsung by virtue of its technical strength.
In the industry's view, the rapid development of panel localization has ended the history that all panels rely on imports. The dependence of Chinese electronics manufacturers on international panel makers is expected to continue to decrease.
Panel import and export trade deficit is expected to narrow
At present, China has become an important pole in the global LCD panel manufacturing. In order to support the development of domestic panel enterprises, since April 1, 2012, the tax rate for imported LCD panels of 32 inches and above has been adjusted from 3% to 5%. This is a substantial positive for domestic large-size panel companies, which will help domestic machine manufacturers to purchase domestic panels.
In response to the previous Samsung LCD panel manufacturers selling LCD panels in mainland China, there is a market price phenomenon. The National Development and Reform Commission issued a price monopoly ticket in January this year, and ordered the enterprises involved in the case to refund the domestic color TV enterprises an overpayment of 172 million yuan. Confiscation of 36.75 million yuan and a fine of 144 million yuan. This is also the first time that China has imposed price monopoly penalties on overseas enterprises.
The industry believes that the self-sufficiency rate of LCD panels in China will further increase in 2013. With the increase in the number of 8.5 generation lines of BOE and Huaxing Optoelectronics, the self-sufficiency rate of domestic LCD TV panels is expected to reach 40%. At the same time, Longfei Optoelectronics' Kunshan 8.5-generation line, Samsung's Suzhou 8.5-generation line and LG Display's Guangzhou 8.5-generation line are under construction. In addition, the BOE Xinyi 8.5-generation line of BOE will also be built in mass production. The production capacity will continue to grow, and the self-sufficiency rate of domestic LCD TV panels will gradually increase, and it is expected to exceed 60% by 2015.
With the continuous expansion of domestic panel production capacity and the continuous increase of the domestic TV panel's own rate, as well as the adjustment of China's tariff policy, the import and export deficit of China's LCD panel will further narrow in 2013. At the same time, the export display panel product structure is expected to be optimized, large-size panel The proportion of exports will increase.
"Technologists get the world"
Although the pace of localization of panels is accelerating, some challenges cannot be ignored. For example, the current demand in Europe and the United States is weakening, resulting in global supply and demand of panels; high value and international competitiveness of products are still to be improved; Korea and Japan are actively developing forward-looking technologies and production. Line; upstream materials and equipment are faced with insufficient supply chain.
Economist Lang Xianping said in Weibo recently that "China's LCD panel industry is developing like the photovoltaic industry two years ago in a big leap forward. The result will inevitably lead to serious overcapacity. What is even more terrifying is that Samsung is willing to develop new jobs. A generation of organic LCD panels. Once the new Samsung panel is launched, China's hundreds of billions of LCD panel industry will repeat the same mistakes."
Lang Xianping’s concern about the domestic LCD panel industry has caused heated public opinion. Some experts said that the current domestic color TV manufacturing industry is the world's largest LCD panel consumption industry. At the same time, domestic mobile phone and PC manufacturing industries are also two industries that consume LCD panels second only to the domestic color TV industry. The actual self-sufficiency level of domestic LCD panels is less than one-third. Considering the needs of the domestic market alone, there is still a huge gap in local panel production capacity.
However, some experts believe that the size of China's panel products has a singular trend. At present, the main focus is on 32-inch TV panels. Chinese companies need to strengthen their new-size cutting technology to avoid the risk of structural overcapacity. In a short period of time, China's domestic panel companies still face a more severe situation in terms of new technology research and development, cost competition and profitability. How to properly adjust the domestic supply and demand relationship will directly affect the healthy development of the industry.
"The key to real development of domestic enterprises is to upgrade their technical strength and independent innovation capabilities." Zhang Yu said.
The industry believes that AMOLED, touch, 3D and other new display technologies have pointed out the direction for mainland panel manufacturers to get rid of low-end manufacturing. Domestic companies need to deploy new display technologies with a more positive attitude. 