"LED Lighting Channel", No. 3, 2013 Editor's Message: It is a blessing

[Source: Gaogong LED 's " LED Lighting Channel" magazine, 2013 , Issue 3 (Total Issue 39 ) ]

In March, the spring was booming, and the lunar calendar holiday crouched for nearly a month. The lighting industry gradually awakened, and the LED exhibitions that were subordinate to the status were also opened. Although there are many LED exhibitions, the enterprises that have come out to participate in real gold and silver flowers are still trying their best to show the best "body".

The exhibition is also a kind of “channel”. In the LED terminal channel, the “Facebook” of products, prices and brands is exactly the same, and the terminal experience is also lost in the so-called differentiated homogenous haze. It is estimated that the new and old LED colleagues are not happy. .

Hundreds of LED companies in the same field and even the same category are crowded in the pavilion where the next elevator upstairs can reach. If there is no three or two, there will be only a price war. As a result, the exhibition often marks the bottom line of LED companies. Desire and fear, it is estimated that it is the mentality of the current exhibitors. The exhibition has a rich expression, but in general, the two words are enough: fear and courage.

At the same time, the close-up performance of the same stage, the positioning is unknown, the strategy is unclear, and the inner emptiness is naturally afraid. What are you afraid of?

I am afraid of the "spying" effect of the peers and lose the opportunity to make a fortune, and focus on the "fire prevention and anti-theft" all day long; fear that the variety and style of the products are not enough for the booth, and desperately find someone to work on the "swelling face and fat", I am afraid that the same person is looking for the same foundry; I am afraid that the product quality is serious and has no core research and development advantages. Only the price can be hit to the lowest production "eyeball profit" in the audience. I am not afraid of it; I am afraid that the brand will not be seen when I don’t want to watch it. I will take the opportunity to take photos and sign the endorsement in an attempt to build a brand from the packaging. I am afraid that the marketing will be inconvenient and I will rush to specify the “Top Ten” channel policy, such as the price difference. Distribute on the spot...

The offensive and defensive is clear, the goal is clear, and the accustomed to the insistence naturally dares. What kind of dare?

R & D can be independent, new products have been "encrypted", and the insider is looking at the doorway. Why do you fear the peers? The "fist" has the advantage, the scale has been formed, and the single product is also enough to disdain the same, how to use it to fill the booth and pursue the "takenism" "Quality and after-sales are well-known, plus the "barriers" of personalized optical lighting solutions, why the price is smoky and smoky; the development of the channels is gradual, select the standard, step by step, experience replication, why bother to make the capital chain weaken? Weigh the pros and cons, but be a good OEM ODM supplier, what is the channel to heat up with me?

The unprecedented prosperity of LED exhibitions and the growth of exhibiting companies indicate that everyone hopes to quickly achieve market share and brand influence with LEDs. Perhaps it will be too long for a year. According to incomplete statistics, there are now more than 10,000 application companies with large and small strengths, and in the successive increases, the so-called shuffling is "the amount of washing can not rise."

Enterprises and businesses all hope to rely on the LED tide to impact or consolidate the existing lighting brand structure, and once again gain regional or even national industry voice. Therefore, the channel is also in the rapid change as LED technology. The "stick" is still playing drums and flowers, everyone has a chance.

However, everyone’s heart is bright: I don’t want to wait for me, the LED company will be effective in the antique generation, and only wait for the cooperation of a certain dealer to die. If the profit is at the head, how can the dealer turn into Meng Jiangnv, guarding the right? An emotional cry of the company has fallen into disregard for development?

Interest cooperation may be closer, but the game of interest has never stopped.

The reality of the market is always so cruel, and cruelty is always cautious and fearful. However, if you come, you will struggle, let alone be a blessing, a fear, or something!

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