A while back, Shenyang Street gained attention when a fleet of shared BMWs appeared there, quickly becoming the talk of the town. Before this, however, Russia had already introduced shared Ferraris, allowing people to experience the luxury of a supercar for just one dollar.
It turns out that a company in Moscow has launched a service to share Ferrari FFs. Priced at over five million yuan, the Ferrari FF is the brand’s first four-seater sports car. Under the hood, it boasts a 6.3-liter V12 engine with a maximum output of 660 horsepower and a peak torque of 683 N·m, accelerating from 0 to 100 km/h in just 3.7 seconds.
In terms of costs, users need to pay a deposit of $3,000. The service charges by the minute—10 Russian rubles per minute, which is approximately 1.1 Chinese yuan—and fuel expenses are also covered by the user. To make this dream of speed accessible to more people, the company offers a special promotion: the top three users who log the most usage time get to enjoy a Ferrari FF for a full day for free.
On the first day of the shared BMW program, some enthusiasts were seen drifting in the cars, creating quite a spectacle. If such a concept were introduced domestically, it would undoubtedly spark significant interest and discussion.
[Images: Shared Ferraris on the streets of Moscow, close-up of the Ferrari FF's sleek design, and people lining up to experience the shared supercar service.]
While these initiatives seem to be gaining traction abroad, it remains to be seen how they might adapt to different markets and cultural contexts. For now, it's clear that these services are redefining what it means to own and drive luxury vehicles.
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