Previously, only a few players were active in the micro-investment niche. However, recently, a well-known brand has announced its entry into the large-screen laser TV market. During the new product launch event held on the 25th, the company's founder and CEO, Zhong Bo, emphasized that they don't aim to be a low-cost product company. Instead, they focus on creating high-quality products that are meticulously refined. This statement by Zhong Bo is particularly relevant given that the company unveiled three large-sized laser TV models. Unlike the micro-projection technology that the company previously excelled in, these laser TVs represent a significant leap forward in terms of size, technological complexity, and display performance.
The T1 model stands out as the world’s first 4K product utilizing dual-color laser technology. While other laser TVs rely on a 4K resolution DLP chip, the T1 combines this with a 4K resolution matching lens and a dual-color laser light source. Additionally, the exterior design features a premium North American black walnut casing. With a brightness specification of 4000 ANSI lumens, the effective brightness is approximately 3500 ANSI lumens. Its color gamut reaches an impressive 94.8% of the NTSC standard, and it includes motion compensation and HDR decoding functions, ensuring excellent dynamic image quality and HDR performance.
One often-overlooked yet crucial aspect is the screen. The T1 comes equipped with a 120-inch anti-glare screen, which enhances contrast and color performance. Moreover, its 0.189:1 projection ratio allows the 120-inch screen to be projected from just 18cm away from the wall, significantly reducing spatial requirements.
In terms of content, the T1 continues to leverage resources from Hunan Rice Mango TV and Galactic Kiwifruit, long-time partners of Mimi. The quantity and update speed of the content remain strong. Another notable feature is Baidu’s conversational DuerOS system, which integrates a certain level of artificial intelligence. In the future, it will be possible to integrate more deeply with other smart home devices.
Despite its advanced features, the T1 carries a high price tag, with a starting price of 79,999 yuan.
In addition to this high-end 4K laser TV, the company also announced two 100-inch 1080P laser TVs, the A1 Pro and A1. The A1 Pro boasts a brightness of 3500 ANSI lumens and an actual viewing brightness of 2850 ANSI lumens, while the A1 has a brightness of 3000 ANSI lumens and an actual viewing brightness of 2565 ANSI lumens. Both models come equipped with a special 100-inch anti-glare screen and are priced at 29,999 yuan and 22,999 yuan, respectively.
It's worth noting that another brand, Mijia, recently released a laser TV at a much lower price point, under 10,000 yuan. Let’s compare their differences:
1. Mijia’s laser TV lacks a curtain, particularly an anti-glare screen, which significantly impacts the final display quality. A 100-120-inch anti-glare screen can cost anywhere from a few hundred to a few thousand dollars.
2. Mijia’s technical specifications are less clear, especially regarding actual viewing brightness. Many companies use creative ways to label brightness parameters, leading to confusion.
3. The technology platforms differ. Mijia’s ALPD technology is cost-effective, thanks to its mature upstream supply chain. However, Extreme Rice chose a different path, likely considering its brand positioning, product characteristics, and target audience. This decision aligns with Zhong Bo’s assertion that the company doesn’t aim to be a low-cost product provider.
While Mijia’s low-priced laser TV has undoubtedly helped popularize the industry, it shouldn’t overshadow more expensive options. A diverse market fosters healthy competition and prevents price wars from damaging the nascent industry.
For those interested in smart TV or TV box information, sites like Sofa Butler (http://www.sofa.tv/) offer valuable insights into the latest trends and developments in the smart TV ecosystem in China.
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