LED red sea rushed out of the new three board ushered in "low voltage light with the king"
In recent years, with the rise of urbanization construction, smart city and safe city concept, the LED industry market is very good, and it has led a wave of listing. For example, in the first half of 2017 alone, Sanxiong Aurora, Debang Lighting and Guangqi 11 over-the-counter IPOs such as Overclocking 3, Tailong Lighting, Huati Lighting, Bangqi Intelligent, Wuxi Lighting, Ruisheng Technology, Laiya Optoelectronics, and Hao Optoelectronics. With the help of capital, the LED industry head enterprises began to expand frequently, further concentrating the industry resources, the small and medium-sized enterprises with poor strength continued to report the bankruptcy, and the second echelon enterprises continued to develop the second and third businesses to seek transformation. Breakthrough, at the same time, intelligent lighting has become particularly hot due to the emergence of artificial intelligence. Technology companies and traditional lighting companies have entered the market through cross-border cooperation. The old market is still vying for new battlefields. And one company, with its leading technology advantages, reliable and stable product quality advantages and service advantages, has successfully succeeded in the battlefield of LED lighting, just today, May 7, 2018, the new three board The market finally waited for the potential star of the LED lighting industry - Creative Optical. It is worth mentioning that this year is the eighth year of the creation of the company, and this LED company that slogans "for the world, creative light", what surprises will this bring to the capital market? Cut the industry blank LED red sea to break through According to the data, Chuangyi Optoelectronics is mainly engaged in the R&D, production and sales of LED lighting application products. In 2015, 2016 and 2017-September, it achieved revenues of 25.1613 million yuan, 30.348 million yuan and 24.634 million yuan respectively. The profit was 382,800 yuan, 634,100 yuan and 247,400 yuan. It is understood that its main products include LED software strips, LED hard light strips, LED brackets and LED lamp beads. It is precisely because of the breakdown of these products, the success of the LED lighting industry has occupied an important seat. Taking the LED flexible strip as an example, it is reported that the LED soft strip is widely used in indoor and outdoor architectural lighting, advertising lighting and urban lighting. It is understood that since the LED lighting ushered in the development of the "golden period", the lower LED light strip has become the first choice for many new "entrants". A large number of enterprises have piled up to produce LED light strips. Even many enterprises have adopted the mentality of “making quick money†to produce LED light strips with unqualified quality and low cost performance, and then sell them at low prices, and low-cost disorderly competition has begun to spread. Gradually, low-price competition has also impacted the quality and price of many LED lighting manufacturers, resulting in a sharp decline in profit margins. Some media reports said that even the brands that were famous in the field of LED lights in the past gradually abandoned the "hold" and even began to decline because of low profits and disorderly competition. Many enterprises have compressed the profits of LED lights. Choose to extend the product line or transform into other categories, there are also many LED lights with businesses afraid that the price of LED lights will drop too fast, dragged by inventory, indicating that they are not willing to sell LED lights. However, in the market atmosphere of vicious competition, the profit rate of Creative Optical has remained stable in recent years. The data shows that the gross profit margins of the Creative Optical Smart Lights in 2015, 2016 and January-September 2017 were 33.73%, 32.27% and 32.48% respectively. What is the reason? According to Zhang Bing, general manager of Chuangyi Optoelectronics, when the original Optoelectronics set the market for the lighting, he chose the low-voltage lamp with the market. "As early as 2011, most of the LED strips sold by Tmall are high-voltage products above 220V. Basically no one sells low-voltage (less than 36V, mainly 12V) light strips, aiming at this market gap, we Quickly laid out, the Tmall flagship store gradually sold from the initial monthly turnover of 20,000 yuan to more than 1 million per month, which took less than one year to fill this market gap." It is precisely because of the first opportunity in the low-voltage lamp strip products, Chuangyi Optoelectronics has become famous in the LED lighting industry since then, and it has become a well-deserved "low-voltage lamp with a king." It is understood that the current Creative Optoelectronics lamp strip products include 14 series, a total of more than 50 products. The transfer book shows that the revenue of the optical fiber lamp with this product in 2015, 2016, January-September 2017 was 1,509,960 yuan, 14.91 million yuan, 1,40,380,800 yuan, accounting for 42.13% of revenue. %, 49.43%, 57.95%. Customized services add to their own brands to target the global market Choosing the pulse of the industry and developing products with competitive advantages is just one of the reasons why Chuangyi Optoelectronics can compete in the red sea of ​​the LED industry. Its strict product quality control and humanized customer service are also indispensable. One of the factors. Rhino has learned that in order to meet customer requirements, Chuangyi Optoelectronics has completely rectified the bracket production workshop in May 2016 and purchased independent delivery vehicles to ensure that customers' emergency delivery needs are met. In addition, Chuangyi Optoelectronics also has its own packaging workshop. All the brackets will be tested repeatedly in their own packaging workshop before mass production, and mass production will be shipped to customers after ensuring quality clearance. Zhang Bing once said that most of the bracket manufacturers in the industry do not have their own packaging workshops. At this point, Chuangyi Optoelectronics has unique advantages, equipped with packaging professional technicians, strictly control the quality of shipments, and eliminate all problematic products. Flow into the hands of customers. Putting the quality control of the product in the first place, perhaps it is the imaginary of the idea that the product is generally "no sales return". Rhinoceros observed that the accountability of the Creed Optoelectronics accounts receivable was mainly within one year, the overall age was short, and the payment was good. According to the transfer book, the net accounts receivable of Chuangyi Optoelectronics at the end of 2015, the end of 2016 and the end of September 2017 were 4,219,800 yuan, 2,417,700 yuan and 3,702,200 yuan respectively. The net amount of accounts receivable at the end of each period accounted for the current revenue ratio. They were 16.41%, 7.96%, and 15.10%, respectively. On the other hand, based on years of deep understanding of customer needs, Chuangyi Optoelectronics is actively exploring new products, while also introducing customized, personalized products, services and solutions. It is understood that the so-called "customized" production is based on the specific needs of customers, design and production of personalized products, services, and even solutions, which can not only improve customer satisfaction and loyalty, but also Greatly improve the degree of differentiation of products and brands, bringing a series of competitive advantages to enterprises. Up to now, Chuangyi Optoelectronics has successfully completed the Shenzhen North Station Magic Lantern, Window of the World Ladder Light, Singapore National Day Performance Clothing Light, CCTV Spring Festival Evening Harbin Branch Ice Dance Performance Costume, Pullman Fujian Hotel, Vienna Hotel, Hilton International Garden Hotel, Dongguan Wal-Mart, Beijing GUCCI Store, Wanda Cinema and other projects. It is worth mentioning that in addition to the introduction of customized services, Chuangyi Optoelectronics has also developed its own brand Gree Think, advocates ecomagination, global sharing, and completes the US trademark registration of this brand.
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