Tongfang Lighting: Expanding LED applications in all directions to stabilize the channel with “community of interests”

[Text|High-tech LED reporter Zhou Jianhua] "Technology + capital has achieved the steady growth of Tongfang's shares. Semiconductor lighting is one of our twelve industrial clusters. We have been focusing on and researching semiconductor lighting related technologies since 2006, mainly Seeing its epoch-making significance in the field of lighting, I believe that Tongfang Lighting and business partners will have a better future in the future.” On December 16, Professor Fan Xin, President of Tongfang Co., Ltd., distributed the annual distribution of “New Starting Point·New Journey” The business meeting said with confidence. This is the first national distributor conference after the acquisition of Zhen Mingli by Tongfang. It also marks that the company will fully explore the LED application and channel market.

Professor Fan Xin, President of Tongfang


The conference was held in Heshan Country Garden Phoenix Hotel, and more than 300 outstanding distributors from all over the country gathered together. Chairman of the Guangdong Lighting Association, Quan Jian, Tongfang Lighting President Xie Hanliang, Vice President Pan Jin, and General Manager of the National Center Liu Wei and other leaders attended the meeting. Zhang Xiaofei, chairman of Gaogong LED, delivered a congratulatory speech at the meeting, and said that the distributors only have to choose a company with real core R&D and capital operation strength to have greater development.

Professor Fan Xin, President of Tongfang Co., Ltd. and Zhang Xiaofei, Chairman of Gaogong LED

This time, Tongfang Lighting has launched four series of circulation, commercial, industrial and landscape, giving distributors the greatest choice.

“All the lamps are produced by the company itself, and the appearance is more sophisticated. With the quality of the fully automated production line, the quality can be better, and the cost is greatly reduced.” Xie Hanliang, CEO and CEO introduced.


“Tongfang Lighting's full access to domestic applications and channels is the most correct choice. Previously, we also had some of the same products, and the engineering quality was very good. This time we also hope to further understand the company's development strategy and deployment, so as to deeper cooperation.” Changzhou Distribution The business told Gao Gong LED reporter.

It is understood that Tongfang is a high-tech company controlled by Tsinghua University. It was listed in 1997, relying on Tsinghua University's scientific research strength and talent platform, and around "technology + capital", "cooperation + development", "branding + internationalization" The development strategy, its business touches the core areas of the twelve high-tech and green industries.

In response to the challenges and opportunities of the development of the industry, the industrial structure based on semiconductor chip, general lighting and lighting engineering formed by Tongfang's large-scale development is further clear, and the core competitiveness is further covered by the scale advantage to the technological advantage.

The acquisition of Zhen Mingli by Tongfang is a major step in the capital mergers and acquisitions in the semiconductor lighting industry, and Tongfang Lighting has the ability to develop and manufacture a large number of terminal products at once, and rapidly improve global sales capabilities and establish a global market. Sexual sales networks play a vital role.

"Tongfang deepens 'cooperation and development' in the strategy of 'technology + capital', and mobilizes its own resources in the cooperation of technology, capital, industry and market. At the same time, we and the vast number of partners work together, Through direct sales, distribution, and consignment, we promote in different fields and markets to achieve a win-win situation." Fan Xin said when talking about cooperation. For the strategy of future domestic channels, Tongfang Lighting has also formulated corresponding support policies.

"In the past, lighting companies and dealers may have more to rely on purely unilateral interests to maintain, and in the LED era, the relationship between lighting companies and dealers is getting closer and closer, and it is a community of close cooperation." Liu Wei, general manager of the lighting domestic center, said that in the next channel construction, the company will adhere to this concept and open up the market with the same dealers. "Build a win-win model, and only then can we work together to make the market work well."

At the same time, he pointed out that: the dealer group wants to continue to maintain good performance in the LED lighting era, it must pay attention to the terminal service function that still plays a huge auxiliary role, and the service is the key to the breakthrough of the manufacturer in the market.

"Today, the deepest feeling is the strength of Tongfang Group, which gives us full confidence. And Tongfang has achieved remarkable results in the verticalization of industrial chain and high-end engineering fields. Now we have developed a series of LED products, and we will definitely support it. "Beijing dealers are not far away to participate in the meeting, enough to see their recognition of Tongfang lighting.

During the meeting, Liu Wei, Vice President of Tongfang Lighting Industry Group Co., Ltd., Liu Xudong, Deputy General Manager of Domestic Marketing Center, Gong Yong, Technical Director, and Hua Yibo, Chief Engineer of R&D Department, respectively, Tongfang Lighting 2015 Strategic Planning, 2015 Marketing Promotion Policy, Indoor The industrial lighting products and landscape decoration products were introduced in detail, so that the dealers present here can further understand the Tongfang, and they are full of confidence in the development of Tongfang next year and in the future.

Finally, in order to express gratitude to the partners, Tongfang Lighting awarded honorary medals to outstanding distributors, and arranged a lottery session and a rich dinner.

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