Liard: Low-key search for value diversification
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The value of Liard's diversification has earned its reputation. On November 8, 2014, the list of Chinese listed companies' value rankings and the awards forum announced the authority list. Liard was listed on the GEM on March 15, 2012. LED industry leaders won the list, and won the top 10 value of listed companies in China, the first place in the value of listed companies on the GEM, the top 10 value of listed companies in China, the first in the value of listed companies in the electronics industry, and the first in the electronics industry. Names, gold medals, and other awards. Since its establishment in 1995 and its listing in 2012, Liard has devoted himself to the LED R&D business and achieved many breakthroughs in small-pitch core technologies. The company's performance has been rising all the time, and the company's stock has also created a number of "limits". Liard’s achievement today is not a one-off event. This is inseparable from its 19 years of LED R&D, and its “value diversification†business strategy is even more important. It can be said that “value diversification†has made Liad’s current glory. And carry the brilliance of Liard tomorrow. 
From the "customer" to "society," Liard "value diversity" reflects every aspect of <br> <br> analysis Liard "value pluralism" performance, I believe mainly in the following four aspects: first, to The value created by the customer, "high quality, excellent service, integrity, responsibility, service to all customers to satisfy" is a clear and eye-catching enterprise training standing at the top of the Liard office building, enough to see Delyad customer first, Rigorous and reliable business attitude. Liard believes that by providing customers with quality products and thoughtful service, we can create value for our customers and create more potential value for our customers through the subsequent influence of the project. The author understands that Liard is the contractor of the APEC Bird's Nest Project, the Beijing Olympics Dream Five Rings and the Olympic scroll contractor. In order to ensure the high reliability of the project, Liard has invested a lot of research and development energy to meet the different needs of the Olympics and APEC. According to the special needs of the relevant projects for the product form, a professional technical team will be formed, and the 24-hour resident will be established to ensure that the project quality is highly reliable and reliable. In the end, Liard succeeded in helping the Olympic Games and APEC2014, leaving the world's "Fantasy Five Rings", "Olympic Scrolls" and "APEC Bird's Nest Net Curtains" for the Olympics and APEC. This story is also a prominent case of Riad's value sharing with customers. Secondly, the value of Liard's diversification is also reflected in its considerable profits for shareholders and shareholders. Since the listing, Liard's sales and profits have increased substantially, especially in the secondary market. Liard’s rising stock price has also allowed the holders of Liard stocks to gain income. Liard also distributed the fruitful fruits of the stock market to shareholders in cash or stock dividends, so that “the river is full of water and rivers.†". 
Liard’s “value diversification†is also reflected in the “coexistence of fish and water†between employees and enterprises.
Employees are the most valuable asset of the company and the source of innovation. Liard is well aware of the principle of “coexistence of fish and waterâ€. Since its inception, Liard has always attached great importance to the material and spiritual needs of employees, making employees a solid element of the Liard family, achieving employees' achievements in the enterprise, and the company's "win-win" for employees to improve their welfare. The company and the employees grow together. In addition to the actual controller and the chairman of the company, the company's employees share more than 30%, the backbone of the 20-year backbone of 19, the working age of 15 backbones, and the 10-year-old backbone of 40. The value of Liard Expressed in the value it brings to society. 
Liard's "value diversification", public interest appeal becomes a "special mission"
Liard used 19 years of LED technology to accumulate and create one world mark, such as the "Fantasy Five Rings" and "Ground Screen Roll" of the Beijing Olympics mentioned above. The 2014 APEC Bird's Nest giant "net screen" The social attention of its harvest and its huge cultural influence are self-evident, and the value of the “effect†behind it cannot be simply estimated by numbers. At the same time as the rapid development of the company, Chairman Liard Li Jun did not forget to give back to the society and set up the “Liyad Siyuan·Star Education Fund†to rescue students who are about to drop out of school due to family poverty or major misfortune. 11 million yuan, Mr. Li Jun, the chairman of the board of directors, is 5%-10% of the social fundraising part to pay the fund management fees, so as to ensure that every penny of social donations is implemented on the donated students, and the public welfare is promoted to the enterprise. Develop a special mission at the same time. Liad’s efforts in social charity have also fulfilled the public interest value appeal of giving back to the society and gratifying society. 
Liard's "value diversification" brings the "Ryd effect" of the LED display market
The above mentioned the four aspects of Liard's “value diversificationâ€. Similarly, Liard has achieved many achievements and honors in the “value diversification†model. Liad has been focusing on LED applications for 19 years and has become the world's leading expert in LED application solutions. Small-pitch original technology products and independent intellectual property brands have led and occupied the world's high-end display market. Liard's 2008 Beijing Olympic Games giant LED ground screen paintings and dream five rings, leaving the world's most beautiful Olympic moments; 2014 APEC event, Liard to create APEC bird's nest giant LED screen, breaking through the intricate steel wire weaving of the nest The technical difficulty brought by the appearance is finally the appearance of the new LED bird's nest with the "double-backup" and "grid unit" shaped LEDs, which has become the target landscape of APEC. Liard's series of small-pitch security integrated displays for APPE 2014 provided high-definition seamless security supervision services for the smooth progress of APEC related meetings and work. In addition, US NBC TV, NASDAQ, German Parliament, Deutsche Bank, German BMW, Mercedes-Benz and other projects have become a classic case of Liard's overseas high-end display market. 
With the "value diversification" strategy, Liard has achieved rapid development by leaps and bounds, and stands out in the highly competitive industry environment. In the list of listed companies in China, Liard has topped the list. The market value and corporate strength can be seen in the market. However, the value of Liard is far more than this. It can be said that the biggest value of Liard is its The infinite future, whether it is in the LED market development potential or its own strength in the LED research and development industry, Liard's development prospects are worthy of optimism. Liard itself also uses a low-key attitude and a business-oriented attitude to expand and broaden the value diversification. (This article is a comment by Liard) 