CMIC: Keep up with 4G steps

Whether the smart phone innovation meets a bottleneck is a hot topic in the industry recently. In the second half of this year, both Apple and Samsung cut their orders for smart phones, which is a response to the slowdown in demand for high-end smartphones worldwide, but it is also related to the lack of product innovation.

Lack of innovation is also the main reason for the low profit rate of China's mobile phone industry. At the 5th China Mobile Phone Industry Development Conference held on the 18th of this month, Zhang Xinsheng, vice chairman of the China Communications Society, said that although China’s mobile phone usage and production lead However, the profit earned by terminal hardware domestic manufacturers is not high. For example, in the field of smart terminals, 90% of global smart terminal profits are divided between Samsung and Apple. Therefore, in the process of promoting information consumption, we urgently need to increase the overall innovation and overall service awareness of intelligent terminals.

With the gradual popularity of 4G networks, the innovation of smart terminals has become more practical in the 4G era. At this stage, mobile phone manufacturers at home and abroad are actively researching and developing 4G smart phones. At the same time of mass production expansion, only innovation is the only way to maintain market competitiveness.

In meeting the daily needs of users, smart phones now almost "copy" all the functions of traditional PCs, such as online payment, web browsing, and so on. However, smart phones have not been able to replace PCs so far. Many advanced computing capabilities that can be done using PCs cannot be realized on smart phones. Therefore, smart phones at the current stage can only fully utilize its convenience and achieve the goal of collecting user fragmentation time. The purpose of sharing the scale of the electronic market. Therefore, Xiao Bian believes that all smart phones need to do is to maximize the value of their "imitation version," that is, always pay attention to user needs, do a good job of hardware, develop software, and develop a way for users to "hide and run." Personality features.

There are optimists and pessimists in the smart phone market. Pessimists believe that “innovation is dead” and optimists believe there is still a lot of room for innovation. However, innovation does not mean that the industry must have a revolutionary subversion. For smart phones, appearance innovation, function innovation, software innovation, and experience innovation... Each and every nuance advancement is innovation.