LED field has great potential for intelligence

August 17, 2020

Foreign media reported on the 18th that a Philips beacon intelligent lighting system was set up in a supermarket in northern Germany, and the relevant information was transferred to the customer's smartphone to help customers find the goods they needed for purchase. By integrating Bluetooth communication into LED luminaires, Philips' "smart bulb" concept has received much attention. This shows that smart bulbs can not only be used for lighting and to set off the atmosphere, but also to find their commercial applications.

Insiders pointed out that Philips' action is a "battle" to challenge Apple's iBeacon technology, and the popularity of LED communication system also implies that the LED lighting device business has a large "plasticity", the company is releasing a new quarter earnings report. On the same day, the company will open up the LED commercial business field in the future, especially for smart lighting for commercial indoor positioning, attracting attention from the industry.

LED communication system is good for Shangchao

In the just-released fourth-quarter earnings report for 2013, Philips' 2013 sales were 23.329 billion euros and net profit reached 1.172 billion euros, reversing the loss of 30 million euros in 2012, with sales in the fourth quarter of last year of 6.799 billion euros. Same as the same period of the previous year, the net profit was 412 million euros. It is worth mentioning that Philips LED lighting business unit revenue rose 48% year-on-year, the company's executives said that it will develop LED commercial business in the future, the research and development of "visible light communication" technology took the company's first step to expand commercial business.

In fact, the innovation of this technology is that the LED light bulb is like a “tracking and positioning network”, which can realize the real-time communication between the store and the smart phone through the principle of “visible light communication” anytime and anywhere, so that the merchant can know accurately. Customer's location. As long as the consumer has a good application in advance and open the push function, they can enjoy a series of smart services during the shopping process. At the same time, for the merchant, this is also a “gospel”: through this application, the integrated positioning service of the lighting system in the supermarket can help the merchant to provide various information to the customer at any time, which also saves the merchant to build other supporting infrastructure equipment. Extra cost.

For Philips' "smart bulb" concept, industry insiders said that the concept of future marketing and application space is very large. When the customer walks to a certain shelf, the light source at the top of the shelf will feedback the location of the customer to the smart phone. And quickly formed a shopping route in the application, leading customers to different shelves to buy the relevant products on the day, and suggesting which products are discounted, thereby improving the customer's shopping efficiency.

The media reported in December that Apple has deployed 254 retail stores across the United States to use iBeacon technology. Apple integrated the technology to facilitate the current user shopping in the store, providing users with notifications, events and other information about the product. It is reported that at present, in the Apple flagship store on Fifth Avenue in New York, Apple has set up more than 20 iBeacon transceivers.

Unlike Apple's iBeacon technology, which relies on a short-distance Bluetooth connection between a mobile phone and a store, Philips uses this technology and uses LED "visible light communication" technology to achieve one-way transmission of information by blinking LEDs that are difficult to detect by the human eye.

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