Home appliance chain sprint new year consumer market

This year's New Year's holiday is obviously "shrink", whether the "golden gold" of the home appliance chain is affected accordingly. Despite the fact that the various hot transcripts of the chain, and it seems that there is no exception, "the rally is gaining momentum", but "there is another room inside the universe" This time, the performance is mostly the outcome of the “long price period”, while the “holiday economy” on New Year’s Day is somewhat “weak.” However, in the chain of self-proclaimed faction "into a prosperous start", it has been sprinting the New Year consumer market, in order to dig deep into the traditional Chinese New Year's consumption potential and create a shopping golden season.

Home appliance chain self-grilled red transcripts

After a New Year’s Eve, the home appliance chain continued to produce a new year’s “flying red” transcript. Information from Dongguan Suning indicated that for the first holiday of the New Year, the overall sales of the chain increased by 120% year-on-year, and the online bullishness exceeded 280%. In terms of traditional home appliances, TV sets, ice washing, etc. have shown significant growth. The average growth rate of offline stores has exceeded 110%. 3D smart TVs and large-screen TVs with a size of 50 inches or more have received particular attention. In terms of digital 3C, communication and computerism have become very strong. The online increase exceeded 380%.

The materials provided by local chain fashion appliances also show that during the New Year's Day sale, television and ice wash respectively achieved sales targets of 120% and 130%, and air-conditioners, kitchen appliances, and small home appliances all reached 110% of sales targets, and category 3C also completed its own. Sales task. "The company and the factory had a big eye-catching performance in buying gifts, and we have bought more than 50 orders for more than 20 orders."

Dongguan Gome also stated that under the stimulation of rigid demands such as new dresses and newly-married weddings, the sales of all stores were good, up 35% year-on-year, and home improvement appliances were more popular, with an increase of about 60%, of which color TV sets and ice wash rose by about 75 percent. %, the 3C category grew by 40%.

The chain turns to set off the New Year war

Although the three major chains “have a full-hearted performance”, they actually have “a different aspect of the interior”. It more encompasses the sales volume before and after the new year, and is not the gold-spirited performance on the New Year’s Day holiday. It has even been extended for several days. .

According to the reporter's understanding, after Christmas, the various chains will take turns to set off the New Year’s Eve. Such as Dongguan Suning in the end of last year's December 27 high-profile held the first top home appliance brand summit, foreign known as "Hundred Regiments Offensive." Subsequently, a four-day "ultra-long-term" offensive was launched. On December 31 last year and January 1 this year, a continuous 48-hour two-line group purchase activity was launched.

Fashion appliances, a "super sale club" under the banner of New Year's Day, will continue for "11 days and 11 nights". Dongguan Gome’s “opening of the year” has also been more than half a month since Dec. 20 last year and ended on January 6 of this year.

On the day of New Year's Day, the reporter visited the stores of the home appliance chain city. It was found that the popularity of the venue was generally general, and it was not as hot as it was during the three-day holidays in previous years. According to counter promotion personnel, the popularity and turnover of New Year's Day did not catch up with the previous week's weekend. “The overall situation is somewhat weak, and Supermarket Super and the catering industry may be even more prosperous.”

The chain turned around to sprint new year consumption

After the hot war began in the next decade, no matter whether it was chain stores or home appliance stores, they were anxious to switch their “bills” and sprint new year consumer markets one after another.

The reporter learned from Dongguan Carrefour that, in response to the early consumer spending boom, the chain has launched three major series of employee welfare group purchases, value selections and exquisite gift boxes, with rebates ranging from 1% to 10%. Consumers who bought 258 yuan this weekend will return 50 yuan consumer coupons.

Suning of Dongguan revealed that since the Chinese New Year Spring Festival offensive was officially launched on the same day, consumers had 50 yuan in the stores to reach 1,000 yuan, and they received a 200 yuan ticket subsidy after shopping with the relevant ticket confirmation information. In the store can also receive 180 yuan online and offline universal voucher. In addition to the introduction of a variety of special home appliances and 3C products, the service will also be tailored to the new Wan people personalized services, that is, local orders, different places free home delivery, so that it can easily return home, without the need to bother " New Year.

Dongguan Gome will also release a variety of special models through the home appliance brand purchase meeting, which will stimulate the annual New Year consumer market.

Reminder: arbitrage needs anti-mosquito goods

In the annual sales promotion war, the one-stop shopping process of procurement is becoming the mainstream of consumption. According to information from the relevant chain stores, the purchase of home appliances, color TVs, air conditioners, refrigerators and washing machines are four major categories, often becoming the most enthusiastic consumer of large appliances, and the amount of purchases ranges from a few thousand to several tens of thousands. Compared with single-item purchase, the biggest advantage of hedging is that he can enjoy certain bargaining "privilege", that is, the corresponding discount. In addition, there are temptations such as purchase of full-price gifts, which will make users excited.

In this regard, the relevant person reminded that businesses in the combination of the purchase of home appliances, often more savvy, will be clever with some of the clearance or slow-moving goods, so that "drinking fish in troubled waters" to make consumers difficult to prevent. Therefore, when consumers purchase, it is best to make a choice after comparison of the appliances in the package, and ask their delivery date carefully, and do not blindly purchase.

Hot questions asked:

At the end of the year to create a shopping season?

Reporter: In terms of sales of new products, all chains claim to be large in size and profitable. Can the chains re-create the shopping season?

Suning, Dongguan: Household appliances as a rigid consumer demand has always been the main purchase target for newlyweds and new residents. This group of people has driven the popularity of the home appliance market to a large extent. At the same time as the beginning of the new year, the demand for shopping for new generations and friends and relatives and friends has also risen rapidly, and corporate procurement is another main force in the consumer market. The demand for mobile phones, digital products, and household appliances has accordingly increased. And our online and offline integration of the 020 shopping model can precisely meet the needs of consumers.

Fashion appliances: The enthusiasm of discounted sales in home appliance stores continues to increase, and major home appliance manufacturers are also eager to try their best and are ready to stage a new year's drama, which will allow them to finish their weddings in a perfect manner.

Dongguan Gome: The traditional lunar year end attracts consumers to purchase traditional home appliances and digital 3C products, especially under the stimulus of year-end awards and consumer-centric festivals and concentrated consumption, to recreate the golden shopping season.