Intel's entry into the smartphone market in China is a top priority
On May 28th, Intel's horn to enter the smartphone market has already sounded. Following the announcement of Lenovo's first x86 architecture smartphone product Lenovo K800 at the International Consumer Electronics Show in Las Vegas in January 2012, Intel recently joined hands with ZTE at the Mobile World Congress in Barcelona. Both of these cooperations were jointly launched with China's famous information and communication manufacturers. Why did Intel's first smartphones land in China? What is the strategy behind it? First, the Chinese market is the source of Intel's confidence. China has become a smartphone market with a huge user base and the fastest growth. A large number of users are migrating from 2G to 3G. This is a must-have for the military in the global smartphone competition landscape. There are also data showing that Chinese users' preference for smartphone operating systems, Android has an exclusive advantage of 71.9%, rapid growth. Intel announced its cooperation with Google as early as the 2011 Autumn Information Technology Summit to bring new products and user experiences to the market based on Intel technology and the Android platform. Entering 2012, the smartphone market is more subdivided. In addition to cost performance, performance, energy efficiency, graphics processing capabilities, and security, etc., it will gradually become a factor for consumers to choose. Smart phones based on Intel architecture will bring new choices to consumers, and if this choice is verified in China, a highly internationalized and fiercely competitive market, with wide user support, it will surely be Intel ’s global smartphone Market siege strategy, provide the best example support and a source of confidence. Secondly, it comes from the careful choice of partners. Lenovo and ZTE are China's most innovative information and communication manufacturers, with international strategic vision and brand competitiveness. Taking Lenovo as an example, as early as the 1990s in the Pentium era, Intel worked closely with Lenovo to accelerate the popularity of computers and enlarge the PC market, helping Lenovo rise to become one of the world's most important information and communication manufacturers. At present, Lenovo is investing more power in the field of mobile internet. The success of the Chinese smartphone market will also help Lenovo further seize the opportunities in the global mobile internet market. Intel and Lenovo have cooperated for many years, and they are in harmony, so it is reasonable to say that the world's first x86 smartphone will fall to Lenovo. ZTE has become the world's fourth-largest mobile phone manufacturer in the third quarter of last year, and its smartphone market share in China, Europe, America and Japan has gradually increased, and its development momentum is rapid. Intel ’s cooperation with Lenovo and ZTE will not only help Intel ’s smartphone business to move forward in China and around the world, but also help to innovate in China and self-branded smartphones to be more competitive. Third, it is optimistic about China's mature mobile internet ecosystem . Apple's vertical integration model has achieved the best personalized experience, but Apple is only a company after all. If Chinese information and communication brands want to achieve similar results and provide consumers with more choices, they must achieve horizontal cooperation and promote comprehensive and open cooperation from systems, terminals, content, and services. As an important field of new generation information technology, mobile Internet has been included in the national strategic emerging industry category. From operators to terminal equipment manufacturers, software and service providers, China Mobile Internet ecosystem is thriving. Intel is a promoter of computing innovation and has decades of experience in cooperation with ecosystems. Using this experience to deepen cooperation with China's industrial chain will achieve a win-win effect and help promote Intel's leading computing power. The overall innovation and upgrade of China Mobile Internet ecosystem will lead the next wave of global innovation in the future. Finally, it reflects the fit and match between Intel ’s mobile strategy and Intel ’s China strategy . In May 2011, Intel made an unprecedented move. One of the company ’s senior executives and executive vice president Ma Hongsheng became the chairman of Intel China. In early 2012, he promoted China ’s president Yang Xu to global vice president, both of which are Intel China ’s strategies. An important manifestation of the continuous improvement of status. Among them, much attention is paid to how Intel can implement the mobile internet strategy in China and support the long-term success of Intel ’s overall strategy through successful local cooperation. Now the Intel Medfield technology platform has been increasingly perfected to provide leading performance and competitive energy efficiency. Intel ’s conditions for the smartphone market have matured, and choosing China, the most competitive and most international market, to land Intel ’s first batch of smartphones will inevitably be an important signal for Intel ’s global mobile internet strategy to fight back. Competing in the Central Plains, the good show has just begun, let us wait and see. Surround Speakers,Wall Hanging Speakers,Home Theater Speakers,Ultra Thin Wall Hanging The ASI Audio Technology Co., Ltd , https://www.asi-sound.com