Domestic water heater market may break 50 billion next year
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After the domestic water heater industry experienced the dullness and slump of the previous two years, this year finally turned the tide. China Yikang recently released a report that the retail sales of water heaters in 2013 will reach 28.42 million units, and the retail sales will reach 45.9 billion yuan. The overall scale of water heaters is expected to increase next year, but the growth rate will decline from that of this year. The estimated retail sales of water heaters in 2014 will be It will reach 29.85 million units and retail sales will reach 50.4 billion yuan.
According to the total data from Zhongyekang, in the first nine months of this year, the total retail sales of water heaters were 20.25 million units, an increase of 11.0% year-on-year, and the market size reached 31.9 billion yuan, a year-on-year increase of 19.5%, which was more apparent than in the previous two years. The warming trend.
In terms of channels, the retail volume and value of department store channels increased by 5.9% and 13% year-on-year in the previous September, and the retail sales volume and value of supermarket channels increased by 13% and 26.2% year-on-year, respectively, and the sales of home appliance channels increased by 1.9% and 9.1% respectively. The volume and amount of channels increased by 203.5% and 214.7% respectively year-on-year.
The retail sales of traditional home appliances channels are more significant than the retail sales, while the growth of e-commerce channels is more synchronized. Shi Ting, general manager of the China Econ Kitchen Appliances Division, analyzed that cost-effective water heaters have begun to switch to e-commerce channels. The first to share the e-commerce rise of the dividend, she expects water heater e-commerce channel sales this year is expected to reach 3 billion in 2014 is expected to exceed 7 billion.
The market share of medium and high-end products continues to increase. According to data from Yikang, in the first nine months of this year, the share of retail sales of electric water storage heaters of over 2,800 yuan accounted for 28.6%, and the share of retail sales of gas water heaters of more than 3,200 yuan accounted for 31.3%. Driven by the demand for multi-channel water supply in the home, the large-volume water products have grown rapidly. The retail sales of 60-litre water storage and water heaters accounted for 26.3%, which is much higher than the average increase of 2.3% for electric water heaters. The retail volume of 13L gas water heaters increased by 69.7% year-on-year, ranking the highest in all capacity segments. Below 10 liters of small-capacity products showed negative growth in varying degrees. In addition, the energy-saving environment promoted the retail sales of condensing water heaters to increase by 105.1% year-on-year, accounting for 12.5% ​​of the total.
China Yikang expects that in 2013, the retail volume of water heaters will reach 28.42 million units, an increase of 11.3% over the same period of last year, and retail sales will reach 45.9 billion yuan, an increase of 22.4% over the same period of last year, of which retail sales of gas water heaters will be 11.93 million units, an increase of 13.4% over the previous year. Storage water heaters retailed at 16.06 million units, a year-on-year increase of 10.4%.
Shi Ting said that in the overall economic slowdown, the "empty window" of home appliance general policy, rapid urbanization and the rapid development of the Internet and logistics industry, China's water heater market will return to rationality. It is estimated that the retail volume of water heaters will reach 29.85 million units in 2014, and retail sales will reach 50.4 billion yuan, which is an increase of 5% and 9.8% respectively. Among them, the retail volume of gas water heaters and electric storage water heaters will be 12.82 million units and 16.62 million units respectively.