Yuanhui Optoelectronics: LED global foundation for 30 years

[Source: Gaogong LED 's " LED Research Review" magazine January issue / Liu Qiaomei]

This is a Chinese company that has suffered from the overseas lighting giant's “copying board”. It is also a Chinese “big Mac” with a high sales revenue but a bit low-key. In the past 30 years, Huizhou Yuanhui Optoelectronics Co., Ltd. (hereinafter referred to as “Yuanhui Optoelectronics”) has written its own LED lighting story, with its heart and creativity.

In 2012, the global economy was sluggish and the LED industry was faltering. The sales revenue of Yuanhui Optoelectronics has increased from more than 800 million yuan in 2011 to 950 million yuan.

Among the many LED lighting application manufacturers in China, it is rare for enterprises to achieve such sales scale by relying solely on the lighting business. Yuanhui Optoelectronics is the leader in tens of thousands of companies. The title of “the top 10 LED lighting products suppliers in China with the largest product sales scale” is deserved. However, in the eyes of Shi Huican, director and executive deputy general manager of Yuanhui Optoelectronics, this performance is “not surprising.”

Humility is not a boon, rationality is not blindly obsessed, calmly responding to market changes, Yuanhui Optoelectronics is a wonderful work in the field of LED lighting applications today. "In 2013, the sales of Yuanhui Optoelectronics will achieve a year-on-year growth of 20%, which is expected to reach 1.1 billion yuan." Shi Yucan said with confidence.

Born with the "Golden Key"

Compared with the history of entrepreneurship in the LED industry, the historical origin of Yuanhui Optoelectronics is a bit special.

In 2007, a capital event shocked the entire industry: CREE, the US chip maker, acquired the packaging business of Huagang Optoelectronics, the largest packaging company in China at that time. At that time, Huagang Optoelectronics developed like a day, with a turnover of 1 billion yuan, and formed a close strategic partnership with international chip manufacturers Nichia, CREE, OSRAM.

It must be mentioned that the original business of Huagang Optoelectronics is industrial lighting and OEM. There are two major business divisions: LED packaging department and LED application product department. Both business divisions have considerable development scale. After CREE acquired Huagang's LED packaging division, Huagang's LED application product department was renamed as “Yuanhui Optoelectronics”, which is now the “previous student” of Yuanhui Optoelectronics. In this way, in 2007, Yuanhui Optoelectronics was born with a golden key.

"Yuanhui Optoelectronics starts from here. When you understand the historical origins of Yuanhui Optoelectronics, you will not be surprised. We are not a company that comes out at once." Shi Yucan said indifferently, "We are well-behaved, Do things honestly."

Before becoming a shareholder of Yuanhui Optoelectronics, Shi Yican was the general manager of CREE China. “I used to work for a US listed company, and now I am working for my own company.” Shi Yancan, a pioneer who developed his temperament, joined Yuanhui Optoelectronics and decided to build the company into the most professional, successful and respected enterprise of LED lighting in China.

For Yuanhui Optoelectronics, which has been highly anticipated, Shi Yucan said, “Because Yuanhui Optoelectronics was founded in 1982, Huagang Group has been engaged in LED for 30 years. Yuanhui Optoelectronics is the first company in China to enter the LED business. 1. With so many years of steady development, the company has trained a large number of professionals for the LED industry in China, which can be called the early 'Whampoa Military Academy' of China LED."

And Shi Yucan is the "instructor" of the Whampoa Military Academy - once the CREE China "big brother", he is more immersed in the LED teaching and research. Rationality and not blind obedience, humility and not boastful, Yuanhui Optoelectronics has always adhered to its own position.

At the beginning of the establishment of Yuanhui Optoelectronics, China's LED lighting application market did not improve, so it ploughed into overseas markets. Even in 2008, when the Chinese government’s “Ten Cities and Ten Thousand Miles” promotion plan was “hard to control”, Yuanhui Optoelectronics did not flood into this torrent, but focused on intensive cultivation in overseas markets such as Singapore, Japan, Europe and the United States. Nearly 80% of the business still comes from overseas markets.

At that time, when expanding overseas markets, Yuanhui Optoelectronics participated in the international market competition with its own brand, “Ao Liangliang”. After winning recognition in overseas markets, until 2010, the Chinese market became particularly important, and Yuanhui Optoelectronics began to increase its efforts to open up the Chinese market with the “Aoliang” brand. Zhuang Guirong, deputy general manager of the operation and marketing of Yuanhui Optoelectronics Hong Kong Management Headquarters, said: "China is our home, our own market, and entering the Chinese market is definitely the home game."

The continuation and re-enhancement of "gene"

Before the home game in China, there was a battle that had to be mentioned, that is, the Singapore Public Housing (Government Housing) project.

“The Singapore government's engineering project, if you install it, must guarantee five years. After three months of installation, the government will find someone to do the test. If there is a problem with a product, the whole project will be replaced. Enterprises will therefore go bankrupt. In public, Shi Lancan has always stressed the harsh conditions and risks of the Singapore government's access to LED application products.

But these are the stage for self-presentation for Yuanhui Optoelectronics, which has won the respect of the Singapore market with excellent products. In Shi Yancan's view, the most important thing to do in a company is honesty, which gives customers peace of mind and peace of mind. The quality of products is the foundation of the company's survival. This is a key step in the efforts of “excellent kungfu”. It is the tireless pursuit of product quality that has enabled Yuanhui Optoelectronics' own brand “Ao Liang” to win an unprecedented recognition in the Singapore public housing (government room) LED project.

“From 2008 to 2012, Yuanhui Optoelectronics installed nearly 1 million LED bulbs or LED lights in Singapore.” Zhuang Guirong was extremely impressed with the Singapore project. “Basicly, 90% of Singapore’s LED projects are adopted” "Ou's bright" products, this is what we are more proud of."

“Quality is the most important”, and Zhuang Guirong is deeply impressed by the market that has been running for so many years. “The second target of the Singapore government project is also a touchstone for the local government. The products of the winning bidders are all removed in less than a year. Later, it was directly replaced by the 'Ao Liang' product.

However, it is the skill of this real gold that is not afraid of fire, Yuanhui Optoelectronics pays more attention to the improvement of product quality. “In order to ensure higher product quality, in addition to the complete quality control system, the company has nearly 200 technical R&D personnel in the LED business. At the same time, Yuanhui Optoelectronics has not invested in research and development, 2012 The annual research and development expenses are more than 20 million yuan, and the annual research and development expenses are increasing by 20%-30%, which may be more unwilling to invest by more peers." Zhang Xiaolin, deputy general manager of product development of Yuanhui Optoelectronics, told reporters .

It can be seen that the development of Yuanhui Optoelectronics has inherited the excellent genes of Huagang Optoelectronics. Excellent packaging technology, high-quality products and an honest and trustworthy attitude have been sustained and fully recognized by the market.

With the "LED complex" on the road

According to the latest report of the High-tech LED Industry Research Institute (GLII), there are currently more than 10,000 LED application companies in China, and China has become the world's leading production base for LED applications.

The development of the industry indicates that the future of China's LED market will inevitably move from “alternative market” to “innovation market”, and innovative products and design have become one of the ways out. In the huge and chaotic Chinese LED lighting market, all kinds of LED lighting brands are very diverse, and products that really impress users and are unforgettable are rare.

The most distinctive thing about Yuanhui Optoelectronics is a professional, international team with team members from different countries who bring the latest and most advanced technologies from around the world to the company.

In Shi Yancan's eyes, iResearch LED blazer light source, LED candle light, Dawning LED downlight, LED hidden ceiling light, LED high hanging light, bright pulse LED light strip... Yuan Hui Optoelectronics' series of commercial lighting products let him Proud. Among them, “Bold Gall Light” is the first product developed in the world and has obtained global patents; “Candle Light” has quickly become a benchmark product when it is developed, and even been copied by two famous brands in the world; With "UV, flame retardant, waterproof and other tests, with international design and high quality, it is popular in the US market; "Twilight downlight" is a trend that leads the industry. More than half of the downlights in the Chinese market are Made from this template.

These products are now gradually being rolled out around the world. Such as: Singapore public housing, Queensland Art Center, Hong Kong jewelry store, Japanese convenience store, China hotel, bank center building, commercial malls, supermarkets, universities, industry, home and other different environments. “Now commercial lighting accounts for a very high proportion of the company’s total revenue.” Zhuang Guirong introduced, “Yuanhui Optoelectronics has done a good job in industrial and automotive lighting. Like GM, Ford, Volkswagen, BMW, etc., these manufacturers They are all important customers we are doing."

With 30 years of accumulation, Yuanhui Optoelectronics is determined to make progress and draw a clear mark on the Chinese LED industry. In the future market competition of LED lighting industry, enterprises with core technologies and new technologies, strong innovation, wide channel construction and excellent product quality will surely become the biggest beneficiaries.

With the LED industry accumulated for 30 years, Yuanhui Optoelectronics continues to triumph.

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