Or involving AR social, sticker camera Faceu completed 50 million C round of financing
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VR Network recently learned that Faceu, a popular mobile beauty camera app, has successfully closed its Series C funding round, securing $50 million. The funds will be allocated toward product optimization, enhancing real-time image processing capabilities, and expanding marketing efforts. Additionally, the team plans to explore new product extensions in the AR and social media spaces.
Launched in January of last year, Faceu allows users to apply dynamic textures, props, and filters in real time, giving them a more immersive and interactive experience. It also offers advanced skin-smoothing features, which have made it a favorite among young female users.
As of now, Faceu has accumulated over 250 million downloads globally, with women making up more than 70% of its user base. A significant portion of these users—over 75%—log in using their QQ accounts. The app's monthly active users (MAU) have surpassed 80 million, and daily video content created by users has seen a fivefold increase compared to the same period last year. With over 100 million user-generated videos stored locally, the platform continues to grow rapidly.
Faceu places a strong emphasis on aesthetics, aiming to cater to the preferences of Chinese users. This focus is reflected in its high-quality skin-smoothing features, which set it apart from other beauty apps that rely heavily on trendy stickers. As a result, Faceu has gained a loyal following in third- and fourth-tier cities, where users tend to engage more deeply with the app.
The company has always prioritized the social aspects of its product. Last year, it introduced several social features, including Random Video Chat, "Geng Meng Portal," and LBS-based dating feature "Meet Friends." These additions have helped the app build a more connected and engaging community.
With continuous innovation and a strong focus on both technology and user experience, Faceu is well-positioned to maintain its leading role in the beauty and social app space.