Interview with Hey Technology CEO: Build an ecological closed loop VR

Last week was held in 2016 at the Tencent Global Partner Conference (TGPC), where the founder/CEO of Hey Technology was interviewed: Chen Xiuchao, Shanghai Heyeh Network Technology Co., Ltd. is a full-chain ecological company in the field of VR. There are many aspects such as content platform, hardware terminal, offline experience shop, IP content in VR field. The virtual reality game “BlackShield” developed by him has won the highest award of the HTC Vive Content Competition in China – the best Vive works, and left a deep impression. The following are the main contents of our communication. .

Is "Black Shield" a game or an ecology?

When I presented the award for the HTC Vive Content Contest in China in April, I watched it online. Before I interviewed Chen Xiuchao, I also did some homework. I discovered that during the half-year period after April, the development of “Black Shield”. It seems to deviate from my impression of the VR game, from the content platform, hardware terminals, offline experience shops and other aspects are involved, so in the interview, I asked Chen Xiuchao's first question is whether "Black Shield" has exceeded the tradition. In terms of sense of the game category. His answer is: The percentage of repeat customers who experience VR games online is actually close to 0. Almost all users are experiencing the game with an early adopter mentality. The lack of repeatable VR games is not stable. The player group is left behind when the freshness disappears. "Black Shield" is targeted through the Battle.net model, and through the integration of multi-elements such as IP content, hardware terminals, and offline experience stores, it has for the first time formed a battle experience of "bringing people and people together" in the field of VR games. .

Chen Xiuchao had previously made mobile games. In my view, the background and professional experience of the player's background made him more capable of overlooking the user's needs from a technical point of view. Compared to the new types of VR products, many products are just a few products. After a few months, and without any preparations in the early stages, we followed the upsurge of VR and hurriedly “line up the story” with the capital, ignoring the customer experience and the continuous development of the product. Undoubtedly, "Black Shield" did not lose its heart after winning the HTC vivie developer contest. Instead, it combined the depth of the game's characteristics with the player's experience, and slowly drew on the accuracy of the product to polish.

This is the only exhibition stand in the entire exhibition area during the lunch break.

Improve vertigo Everyone loves "anti-gravity devices"

When talking about vertigo in VR games, Chen Xiuchao gave me a rather unexpected statement. He mentioned the visual contrast in the VR interface. The actual motion and the brain motion can not be matched properly, affecting the brain's judgment and producing vertigo. Simply speaking, when your brain receives motion pictures from the VR device equipment from the vision system, the brain will direct the body to perform coordinated movements with the receiving pictures. Actually, the body does not move. It will be from the cerebellum. Passing the wrong signal keeps the body functioning normally. When the brain receives a wrong signal, it cannot be handled properly. Other organs on the human body will cause disorder and dizziness. The easiest way to solve the vertigo is to let the body follow it. The "anti-gravity device" similar to the 360° balance car effect in Black Shield not only makes the body's dynamics match the user's visual senses, but also reduces the sense of vertigo. Small, low cost advantages.

Cooperate with Wanda to open 400 offline experience stores

When talking about the cooperation of the offline experience store, Chen Xiuchao mentioned the cooperation with Wanda: After winning the HTC vive developer contest at the end of April, the two parties began to contact in May and immediately began testing at Tongzhou Wanda Plaza. The outstanding achievements have also made the partners feel even more encouraged. In 2017, 200 Wanda Plazas across the country will open 400 offline experience stores and connect them through Black Shield's battle network system. Online payment will be paid for (channels). There are models for sales of Steam, Sony Playstation, Oculus Home, and DLC Expansion Packs, and charging users for virtual items and clothing. "We hope to make Blackshield an IP by linking online and offline."

Conclusion

In the interview, Chen Xiuchao said that "creative peripherals drive content innovation." I deeply agree with this statement. I have since entered the VR industry at the end of last year, from VR industry leaders to ordinary practitioners, interviews, or chats. There have also been dozens of people. Chen Xiuchao is an entrepreneur who has both an influx of people and a keen and meticulous mindset. This unique gene is also being integrated into the works of Black Shield. Finally, wishing that Hey Technology can bring us more and better VR content works, I am also ready to wait for the arrival of “Black Shield” at Wanda Plaza not far from home.

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