LeTV 618 buy members send hardware LeTV will play big in June?

LeTV lost its battle in the omni-channel sales of color TVs in April (relevant reading: the April 1st competition for sales of color TVs), but for LeTV, it has never been the best ambition for color TV sales across the entire channel. Extinguished. This does not, after music as the 414 hardware free day after Levision is planning 618 destructive marketing, will once again buy members to send hardware. Once again, the impact of the first month of color TV sales was launched.

Levin TV Vice President of Sales and LePar Sales Management Vice President, Wensheng District, said, “This year 6.18, LeSport's total sales target is 3 billion yuan, which will be LeTV’s largest ever sales event. May 24th -On June 20th, there were not only a burst point event for members to send hardware, but also four new product launches represented by Super 4 X65 Curved, a total of three wave purchases, new Bobo products, popcorn models, and Bobo. There are activities, multiple offers to maximize the benefits of fans."

A burst point: buy members send hardware

Take the single product Super TV S50 Air 2D version as an example, buy 4 years and 8 months of super film and television members 2287 yuan, you can get a total value of 4286 yuan member machine (bare price 1999 yuan + 4 years 8 months Super film member 2287 yuan).

Breaking point two: four new products starting

In addition, four new products will be launched during 6.18. Among them, on June 17 Super 4 X65 Curved will be sold on sale at LeMall.com.

On May 31, LeTV will also hold a conference titled “Playing Big” at the China Film Director’s Center and publish another three new super TV titles, codenamed “Mario Brothers” and “Hunter”, and will be released during the 6.18 period. Fully sold.

Three points of explosion: Three wave buying, Bobo has new products, Bobo has explosion models, Bobo has activities

From May 24th to June 20th, LeTV will launch a total of three waves to buy. There are new products in Bobo, explosion models in Bobo, and activities in Bobo. The multiple offers will benefit the majority of fans.

The first wave (May 24 - June 3): May 24th Super 4 X55 Curved is available for sale at LeSports Mall and Tmall, Super 4 X50/Super 4 X50 Pro/ LeTV Super TV X65 is open on the whole platform Sales; five explosive models Super TV X40S / X43S / Super 3 X55 / Super 3 X50 / S50 Air 2D platform open booking, June 1 spot buying. At present, Jingdong's first wave of activities is being opened, and detailed Raiders can focus on Jingdong.

On June 1, four new products will also open an appointment. One of the 4 X65 Curved super, code-named "Mario Brothers," the two new products open booking on the platform, code-named "Hunter" new products in the music as the mall and Jingdong open appointment.

The second wave (June 4th - June 9th): On June 4th, the top five explosion models Super TV X40S/X43S/ Super 3 X55/ Super 3 X50/S50 Air 2D full platform second round opening appointment, 6 On the 7th spot buying.

In terms of new products, on June 4th, two new models of "Mario Brothers" will be sold on the entire platform. On June 7, new "hunters" were sold at Leshi Mall and Jingdong.

The third wave (June 10th - June 20th): On June 10th, the top five explosion models Super TV X40S/X43S/Super 3 X55/Super 3

The X50/S50 Air 2D platform opened its third round of bookings and rushed to buy on the spot on June 17.

In terms of new products, Super 4 X65 Curved will continue to make appointments, and will be available on the entire platform on June 17.