The brightest is the brightest, 25,000 lumen LCD projectors come
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Why? What happened? Why did Epson win 15 consecutive championships instead of DLP vendors? For this reason, the reporter has been confused for a long time until April 19th...
2016 Epson Innovation Conference
On April 19, 2016 Epson Innovation Days (2016 Epson Innovation Days) was held in Beijing. In this innovation conference, Epson first faced Chinese users, released Epson 25's long-term corporate vision for the next ten years, and elaborated a brand new strategy. At the same time, Epson released and demonstrated its inkjet industry for industrial applications, office applications, and personal applications. , vision, wearables, robotics, innovative products and solutions.
In the launch of the Innovation Conference, Mr. Sakai Kazui, President of Seiko Epson, first explained the long-term corporate vision of Epson 25. He said that as a company focused on value creation in the real world, Epson’s vision is to create value for customers in terms of smart technology, green environmental protection, and outstanding performance based on “provincial, small, and sophisticated technologiesâ€. Create a new era that connects people, things and information.
He stressed that the secret of Epson's continued development over the years was due to innovation. It was precisely because of this innovation that Epson was named the top 100 global innovation company by Thomson Reuters for five consecutive years. However, Epson will not stop the pace of innovation because of this honour. Epson 25 is only just starting. Epson will continue to innovate and bring new experiences to its customers. 
Right: Mr. Kenji Sakai, President of Seiko Epson Corporation
Left: General Manager Epson (China) Co., Ltd.
Innovation? 15 is the secret of the king's success is innovation? If this is the answer, it will be too much. Now every company is talking about innovation, but the days are still very difficult. With questions, the reporter held deep discussions with Epson’s middle and high-level executives in a “crash-casserole†mentality.
25,000 lumens of laser projection is the brightest innovation
Whether in the Innovation Area or in the speech by Epson (China) Co., Ltd. General Manager Ando Zonde, a 25,000-lumen laser projector model number CB-L25000U has been highlighted because it is currently owned by the world. The highest brightness 3LCD laser projector.
Seeing that some of these small partners may say, do not pull, now has 50,000 lumens of laser projectors have, 25,000 lumens can be considered the brightest?
Here need to explain, at present the projector uses two kinds of laser light source: three-color pure laser, fluorescent wheel + blue laser. The former is characterized by high brightness, high color, and high saturation. At present, laser light sources with a brightness of more than 30,000 lumens are all based on three-color lasers. The disadvantages are that the cost is too high, and the user base is too narrow; The latter is relatively cost-effective, easy to promote, is used by a large number of manufacturers, but the brightness is limited, generally around 10,000 lumens, the maximum does not exceed 15,000 lumens. This time Epson raised the brightness to 25,000 lumens in one fell swoop, which is definitely one of the brightest innovations. 
Seiko Epson Corporation's sales and marketing manager of imaging products Ms. Abe Masako told reporters that due to the very strong light of 25,000 lumens, product durability becomes very important. In the key imaging part of the projector, Epson used inorganic liquid crystal panels, using inorganic oriented film, better resistance to light and heat. In the laser light source design section, the inorganic fluorescent wheel is used to solve the problem of product durability.
This innovation conference not only demonstrated the CB-L25000U this 25,000-lumen star product in terms of laser projection. In fact, a total of seven products were collectively unveiled. The brightness ranged from 6000 lumens to 25,000 lumens and was a family series. In addition to the outstanding feature of high brightness, this family product also has 20,000 hours of life, ultra-high contrast ratio of 2,500,000:1, WUXGA HD resolution, and is also equipped with a 4K resolution lens and zero offset. Short-focus lens can be installed flexibly 360 degrees, built-in camera to achieve automatic color correction, so that multi-screen fusion becomes more simple, using a closed optical engine, dustproof function is significant, can be applied to various industries in a complex environment. 
Focus on demand is also innovation
Although Epson has a strong R&D strength, it does not start with a technology-led company but from the needs of its customers. Of course, there are many companies in the market that offer slogans that meet the needs of users, but there are not many people who are truly down to earth.
People who know about the projection market know that laser projection is not a hot topic this year. It has been flourishing in previous years. Domestic and foreign manufacturers have launched related products one after another. Epson launched the laser projector series at this time. Is it hindsight? Not!
"The reason that Epson introduced laser projectors relatively late is because Epson hopes to provide customers with products that can fully meet their needs. We insist that every spare part is developed and produced by itself, until we are fully able to independently integrate research and development. Launched a mature laser product,†said Shi Qiaoxiang, director of projectors for Epson (China) Co., Ltd., “The advantage of fully independent research and development is that it can be adjusted according to customer needs at any time, constantly providing users with what they want most and the highest quality. Good products: For example, Epson entered the market of engineering projectors relatively late, because after we introduced some products, we constantly understand the users’ needs and needs, and then reflect these requirements to our next generation of new products. In the past, Epson has sought to achieve an integrated model from business flow, logistics, production, sales, and services, so that it can quickly meet the most basic needs of users." 
In addition, Epson's focus on customer behavior is reflected in the fact that laser projectors have not overlooked traditional bulb projector users. The user thinks that the main cause of the previous lamp projector defects is the life and price of the lamp. Frequent replacement of the lamp brings about high cost of use and maintenance troubles for the user. This Epson two-pronged approach, first of all, to improve the lamp life, after continuous research and development, the current Epson projector lamp life has been greatly extended to reach 5 to 6,000 hours, and even 10,000 hours of life of the bulb; Second, the price of light bulbs substantially reduced. “Our original light bulbs are more expensive. Users may need to spend two thousand yuan, and they may buy third-party light bulbs. This year, we lowered the price of ultra-short-throw projector bulbs to 499 yuan in one fell swoop, so that users would be on the bulb every year. The average cost is less than one hundred yuan, because the Epson projector comes with a light bulb and a light bulb, which basically ensures that the user can replace the light bulb only in 5-6 years, which greatly reduces the user's maintenance use. Costs.†Xiong Xin, Project Manager of Epson (China) Co., Ltd., told reporters. 
Service needs to be broken down
Today, everything emphasizes unified standardization, such as interface standardization, detection standardization, etc. This plays an important role in product quality assurance and strengthening market product interconnection and interoperability. However, if service standards are uniform, it may not be applicable. Because of different user groups and different requirements, unified standard services cannot solve the problems of all users. Only subdivision and on-demand services can obtain user recognition. For education, business, engineering, home projector users, Epson proposed different service programs.
Education users: Starting from 2015, they will provide “3+1†extended warranty service, three-year full-frame warranty, and one-year bulb maintenance. For key customers, they can even provide "5+1" extended warranty options and extend the overall quality assurance to five years. Second, strengthen the user experience and take the initiative to present to the school through the Epson Interactive Class China event. The basic use method and let the user personally operate the experience, such as the user can also try for free.
Home users: Provide "3+3" extended warranty services. For home projector users concerned about the life of the projector lamp, on the one hand starting from product improvement, such as the new product energy saving mode can now be used 10,000 hours; the second is to provide a longer service guarantee, to give users peace of mind sense.
Commercial users: Strengthen the combination of online and offline, strengthen sales and communication online, and strengthen participation and experience offline. Last year, Epson set up its first experience shop in Hangzhou and exhibited many projection programs, such as interactive, 3D, games, and wireless, which users can fully experience and understand. This year, more experience shops will be added.
Engineering users: Due to the late launch of laser engineering projectors, Epson hopes to allow more users to use products, listen to users' opinions and feedback, and then strengthen the application of specific industries. Jiang Xiaoyu, project manager of Epson (China) Co., Ltd., said that the promotion of the engineering machine market requires the cooperation of many third parties. The projector's solution is a total solution. It requires not only a projector but also a control system, so it requires multiple cooperation to complete targeted solutions. 
Conclusion:
After in-depth exchanges, the reporter finally learned why innovation is the connotation of Epson's 15 crown. The definition of innovation in Epson is broad. It is based on the profound exploration of users' needs and includes innovations such as technology, R&D, production, services, and channels. Only this kind of innovation is not for innovation. Innovation that is internalized to demand is the most competitive.
At the end of the article, I quote Seiko Epson’s CEO Masahiro Iwai as an ending in a speech at the Innovation Conference: “Before I finish my speech, I want to emphasize again the importance of innovation to Epson. As I said before, Epson’s goal is to become an 'indispensable' company for China and the world. To achieve this goal, we need to understand customer needs more deeply and provide 'unrepeatable' innovative products and services.â€
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