Analyze the conditions needed to join a private cinema
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Condition 1: Selection and service are very important
Private cinema franchising is more about selection and service, because selection is related to the flow of people, and services are related to the reputation of the cinema and whether it can achieve the true “private cinema†standard. Whether a movie theater is loved by fans or not, and the key is the five factors of the surrounding environment of the theater, the convenience of the transportation, the comfort degree of the theater, and the cinema viewing effect. Therefore, in the process of investing in cinemas, these factors must be considered. inside.
The second condition: the input cost of the previous period is higher.
1. Cinema equipment purchase fees: Whether a movie theater is welcomed by consumers depends largely on whether its playback equipment can meet consumer requirements. In general, the requirements for equipment for commercial cinemas are higher, but the "film clubs" generally adopt low-cost and first-class professional film equipment, and the price is about 100,000 yuan.
2. Renovation fees: The area of ​​community theaters is much smaller than that of commercial theaters. Generally, they require 150m2 to 200m2, so the decoration costs are not too high, and 20,000-30,000 yuan can be used. However, it should be noted that if the community in which the cinema is located has high requirements for sound insulation, the decoration costs may be more.
3. Other commodities: In addition to regular retail tickets for movie theaters, movie-themed monopoly products, drinks, and food are also a major profit item for private cinemas. But products such as movie-themed products must be genuine goods to have value, and food products are also essential.
4. Venue Rental: Unlike commercial cinemas, community cinemas are mostly located in residents' living quarters, and they do not require much space. Therefore, the rent for venues is cheaper than that for shopping malls. According to the data of Hefu Real Estate, the average rent for second-hand residential houses in Guangzhou in the first half of 2011 was 38.5 yuan/m2/month, which means that the monthly rental expenditure needs to be nearly 6,000 yuan.
5, staff wages: play, bring, receive money, cleaning and other work content is simple, so the number of employees does not need a lot, in general, three employees plus boss hands-on, more than enough.
6, utilities and other miscellaneous expenses: utilities, air-conditioning and other expenses are essential, at least 2,000 yuan.
7, equipment maintenance costs: Although the general life of movie playback equipment, but also have to maintain, so need to prepare a certain amount of liquidity.
Condition 3: Preliminary demand survey is very important
We have to pay attention to some details when joining a private cinema so that we can better perform the entire private theater operation service. To get more customers, the first step is to look at the entire consumption situation of the location where we want to open a theater. How and if there is a hardware condition for setting up a private cinema, one more thing is to see what customization needs people have.
Condition 4: The size of the private movie theater is very important
Taking a private movie theater with an area of ​​150-200 square meters as an example, it is required to be able to install a 200-inch metal rear projection screen, playing a digital format film. In the private room that enters the cinema, there are several large leather sofa seats that can be stretched. There is a small table in front of them to eat. The light in the box can be self-adjusted. Guests can invite one or two friends and family, nestle in the big leather chairs in the small box, and order their favorite movies on demand. This case configuration is the configuration of a private movie theater.
Condition 5: Proof of related qualifications and movie copyright issues
In the process of joining a private movie theater, we must strictly follow the requirements of laws and regulations and go to relevant departments to do business licenses, relevant qualification certificates, and tax registration procedures. At the same time, when playing a movie, it is necessary to consider the issue of movie copyright and must not infringe on copyright and avoid unnecessary consequences.
