Millet and LeTV can decently tear one bi?

When LeTV and Xiaomi’s game entered the feng peak, the open letter was a cool one, and the suspension of Hisense or even the impact of Great God 399 seemed to be a long time ago.

Implications: To talk about ecology, you are still not qualified.

In the past week, what did Xiaomi Leshi do to the people?

origin

At the announcement of LeTV on June 9th, there was no smoky air (which of course does not prevent LeTV’s hard-to-predict PPT from suffocating);

On the second day, Xiaomi spoke at the conference and pointed out that our content was twice as much as that of our friends and it was free of annual fees. Is this the same millet that was brought in by LeTV a year ago because of content infringement? It is also extremely shocking to think of music.

Small climax

On June 11th, as a high-profile return/responsible investor, Jia Yueting was not to be outdone, saying that Xiaomi was “not in the same dimension” as Wang Xiaochuan; Bo Shanglai came and went, until Wang Chuan put forward three questions that night, and on the 12th, one after another, on the issue of content, from all angles.

The Battle of the Century

On June 15th, Xiaomi held a press conference focusing on financial journalists and industry analysts. Let's review those dazzling sentences and diagrams:




Millet is ecological, LeTV is not;

LeTV is a video store. Xiaomi is an audio and video hypermarket. Of course, we also welcome LeTV to open shop in this hypermarket.

Without paying membership fees for LeTV, the quality of all the content will become VCD, and it will return to the past ten years. If you are unwilling to pay such a high cost again, it is recommended that you use the smart boxes of other manufacturers and devaluate the small boxes of millet;

Let's take a look at LeTV on the 16th

The Radio 181 document supervises content on the broadcast control platform and broadcast control platform, rather than supervising the sales of TV hardware;

Taking the content of others as theirs has become a laughingstock; many of the free contents are pieces of flowers, which are purely jokes;

All manufacturers can cooperate with broadcast control platforms and content parties. Traditional manufacturers were "first" years ago;

Then, on the evening of the 16th, Lei Fengwang received Xiaomi's response to Wang Chuan's response to LeTV:

LeTV's remarks seriously affected the user’s perception of Xiaomi’s television content advantages and damaged the reputation of Xiaomi TV. This violated the law of unfair competition and disparaged Xiaomi’s goodwill. Xiaomi retained the right to prosecute LeTV.

Millet sword refers to music as the three points in the end did not hold?

I believe that this week, on the three questions raised by Wang Chuan, “Is LeTV a violation? Is LeTV less than Xiaomi? Is LeTV a mandatory annual fee?” Everybody listened to a lot of analysis and discussion. Lei Feng The net reporter interviewed a number of industry insiders who did not want to be named to see how they said:




What exactly does Xiaomi and LeTV do?

The competition of the whole category is based on its own external categories, against the opponent's core categories. Once it becomes a trend, whether it is marketing wars or price wars, it will benefit itself.

Now, LeTV enters the mobile phone industry with the “content + terminal” model, subverting the mobile phone industry with the Netflix-style internet ecosystem, and threatening the core category mobile phones of Xiaomi. Xiaomi, on the other hand, chooses to launch difficulties on their own backward TVs and compete with each other. Marketing for each other, so that science and technology circles, entertainment circles, capital circles, etc. have entered the discussion, the formation of the style of the war of the century, carnival in progress, full of phenomena.

According to industry insiders, Xiaomi and LeTV are disappointing to each other's SARFT, and the means are not smart. It can be said that “all are low”.

However, there is also a view that Xiaomi and LeTV are “defining what is a good TV”:

The mobile phone is easy to know which is better. In terms of television, most users may not see the screen is good or bad, the configuration is high and low, and the content is concerned.

What is a good TV? At this time, I was thinking about comparing the foreign Apple TV and Fire TV.



So, what exactly is good TV?