Atmel is not just a semiconductor joint Jingdong to create "creation hero"
In the wave of “Volkswagen Entrepreneurship and Innovationâ€, the “2015 Shenzhen International Maker Weekâ€, a large-scale international event, officially kicked off. As the first national-level innovative city and an early stage to establish an “innovation-driven†development strategy, Shenzhen has Shenzhen, the world's most complete electronics manufacturing and Internet industry chain, has become one of the most popular cities in the world. There are data showing that there are more than 10,000 makers and entrepreneurs with hobbies and hobbies in Shenzhen. By using the International Maker Week platform to gather innovative resources at home and abroad, we can further enhance the connotation and level of innovation and development. Great innovation. Onmel and Jingdong Intelligent announced on the first day of the “2015 Shenzhen International Maker Week†that the “Wanwu Internet, Security Unlimited†intelligent hardware innovation design competition was jointly held by the two parties. The competition will be officially launched in July for a period of six. In the month, it will gather the leading advantages of Atmel and JD.com to closely connect the existing IoT solutions with cloud services and release the “linking†effect of the Internet of Things. According to our understanding, Atmel has always been the focus of Atmel in the two fields of Internet of Things and Maker. Atmel is working with a number of industry leaders to actively deploy Internet of Things and creators, such as the launch of the cloud solution platform jointly launched by Shanghai Qingke. The two companies are jointly developing an ultra-low-power Internet of Things (IoT) platform that can securely access the cloud via Wi-Fi, allowing designers to bring their IoT devices to market quickly. The joint platform integrates Atmel's ultra-low-power ARM Cortex M4-based Atmel, SMART SAM G-series MCUs and SmartConnect WILC1000 Wi-Fi solutions and MXCHIP's MiCO IoT operating system to serve all IoT-enabled applications. Device developer. Sander Arts, vice president of global marketing at Atmel, said: "Atmel does not think that it is just a semiconductor!" According to Sander Arts, vice president of global marketing at Atmel, Atmel has a strong technical strength in the Internet of Things, including support for wireless connectivity, 4K, Mini USB, Micro HDMI, etc., and semiconductors have become very powerful. Atmel has the broadest portfolio of differentiated wireless product solutions in the industry to create smarter networking devices in the IoT era, bringing networked devices that once remained in concept to reality through innovator hands and Atmel hardware. It is precisely because of the constant innovation of hardware design innovators that Atmel's products are smarter, easier to use, fast and powerful, and have the industry's lowest power consumption to perfectly match battery-compatible solutions. Moreover, data analysis shows that by 2018, 50% of IoT solutions will come from start-ups that have been created for less than three years, which clearly shows that the role of makers in the future will be extremely large. At present, the universal game of intelligent hardware is to engage in a round of crowdfunding on the platforms of Jingdong crowdfunding and crowdfunding network to build brand awareness and influence. The crowdfunding platform and the intelligent hardware manufacturers cooperate for the endorsement. The crowdfunding amount of functional hardware products such as ultra-meter TV, small K smart socket, takee1 holographic mobile phone is higher than one. The Jingdong platform is also the intelligent hardware that often explodes. As early as the beginning of 2014, JD.com announced the “JD+†program to support the smart hardware entrepreneurship project, and in August 2014, it established the Jingdong Intelligent Group to create an open intelligent hardware industry ecosystem. Atmel's support for Maker has always been spared, and this is the basis for the two sides to launch the "Internet of Everything, Unlimited" intelligent hardware innovation design competition. In this regard, Jingdong Intelligent JD+ Incubator Project Director Liu Xiangfeng said that Jingdong JD+ strategy includes JD+ incubator for early start-ups, JD+ accelerator for service mature enterprises and intelligent solutions for traditional enterprises. The core services of JD+ incubator include Jingshen Entrepreneurship Space and Investment, online and offline marketing resources, interconnection technology, intelligent cloud and big data, and help intelligent hardware entrepreneurs through industrial design platform and supply chain platform service resources. It provides incubator, acceleration and smart internet solution services for companies at different stages. The current smart hardware industry is booming, and various products have sprung up, but the market always gives people a feeling of thunder and rain. Especially in the realization of the docking of products and markets, it is difficult for the small team of the makers. In response to this phenomenon, Atmel hopes to create not only the creative ideas of the makers, but also to bring them to market leadership. s position. As a result, Atmel's IoT and smart hardware strategy in China will integrate entrepreneurs' upstream and downstream supply chains to help them bring products and designs to market. For example, Arduino, which is popular all over the world, uses Atmel's products. It has a very good application base. Its easy-to-use features have made many children learn to use. Arduino has a large base in the maker community. Good prospects for development, or “creation heroes†will be born in these creators who use Arduino. It is reported that Atmel expects to create unlimited business opportunities and develop together. This competition is a national competition between Atmel and Jingdong Intelligent in the field of intelligent hardware development and promotion. It can be said that it is a large-scale drill, which is the source of Atmel gathering parties. The practice of creating a customer and cultivating a maker.
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Mr. Liu Xiangfeng, Project Director of Jingdong Intelligent JD+ Incubator 
