Japanese rice cooker "different inside and outside"

The rice cooker is one of the most popular Japanese appliances purchased by Chinese tourists. However, when Chinese tourists purchase rice cookers, they will face many annoyances. Electric appliances used in Japan have a voltage of 110 volts. The electrical voltage used in China is 220 volts. When you buy a small appliance that does not match the voltage, you can buy a transformer that can be used again by changing pressure. However, due to the large power of the rice cooker, if the voltage is not correct, the transformer used is also correspondingly large, and even the transformer itself has more weight and volume than the rice cooker itself. This is neither convenient nor safe.

Ms. Lu of Shandong Yantai Trade Promotion System often brings Chinese companies to Japan to participate. She always wanted to buy a Japanese rice cooker but hesitated for several years without buying it. She told reporters that she ran a number of appliance stores in Japan to buy rice cookers. However, she found that it is suitable for the use of 110-volt rice cookers in Japan. The type of "overseas rice cooker" labeled "overseas rice cookers" has a relatively small number of rice cookers, and the price is much more expensive than the "Japanese standard", and some of the same grades are more expensive than the upper third.

The reporter asked a salesperson who would understand Chinese in this matter. He explained that the "Japanese-style rice cooker" has a large volume, so the price is cheap. However, Ms. Lu believes that the batch size is not the main reason for the price gap. The main reason is the Japanese market pricing strategy for electrical appliances. Japanese consumer psychology is very different from Chinese consumers. The Japanese believe that the quality of locally manufactured products in Japan is higher than that of imported products. The Japanese also take pride in consuming domestically produced goods, and have formed the concept of keeping good products in domestic consumption. Therefore, electrical products for Japanese consumers are more cost-effective than electrical products for overseas consumers. However, China is the opposite. The Chinese people are proud of their consumption of imported products. They believe that the quality of imported products is better, and that something "foreign" is stronger than for "soil." Moreover, the quality of Chinese exports is also better than that of the domestic market.

Not only rice cookers but other appliances have similar conditions. Mr. Pan, who was traveling to Japan for the first time, wanted to buy a razor and a hair dryer at Bubi. He also found that the two types of appliances that are suitable for 220 volts are much less suitable than 110 volts, and they are more expensive for similar products. It seems that the “internal and external differences” of electrical products in the Japanese market are not an example.

Ms. Lu told reporters that Chinese tourists buying electrical appliances, especially rice cookers, in Japan, can buy them in duty-free shops. The appliances sold in duty-free shops are for consumer markets outside Japan, and the applicable voltage is 220 volts. If you buy in Bubi, you must pay attention to the purchase of "overseas-style" appliances.