Analysis of three common misunderstandings in the Internet of Things

What is the real Internet of Things? Below I will explain three misunderstandings of Internet of Things for you.

First, the Internet of Things is not a large and invisible sensor network, nor is it a tangible communication network, or even irrelevant to XX technology.

The original definition of the Internet of Things abroad is IOT (Internet of Things), which has been changed by companies and government experts into a sensor network that is easier for leaders to understand (derived from the perception of the Chinese concept). Some companies simply call it a sensor network. , Or even called RFID logistics network. This seems very grounded and simple, but in fact it greatly limits the definition of the Internet of Things and also misleads a large number of viewers.

Second, the Internet of Things is not an extension of the hardware of the Internet, or content extension. It is a new river and lake, a river and lake that is much larger than the Internet.

The Internet has helped people solve information sharing and interaction for more than 20 years. It has subverted many traditional business models in an instant, and it has been a remarkable industrial achievement to turn products into content and services. Xiaomi CEO Lei Jun said a long time ago: In the future, there will be no so-called Internet companies, and every company will become an Internet company in the future.

But from the perspective of division of labor, the Internet is only a part of the Internet of Things, mainly IT services. The Internet of Things because of its characteristics of connecting everything (connecting everything is the first sign of the future proposed by Ma Huateng at the 2013 WE Conference), it has many new features that the Internet does not have. For example, the Internet has connected all people and information content to provide standardized services, while the Internet of Things should consider various hardware integration, application of multiple scenarios, differences in people's habits and so on. Compared with the Internet, the Internet of Things needs more in-depth content and services, as well as more differentiated applications, and it will also be more humanized. This is also in line with our constant pursuit of a better service experience, which is an eternal need .

Therefore, it can also be asserted that there will be no IoT companies in the future because all companies are IoT companies. They enjoy the various conveniences of the Internet of Things, use Internet of Things tools and technologies, produce Internet of Things products, and provide Internet of Things services for people. In this way, is the Internet of Things like the Internet, first of all a way of thinking? The answer is self-explanatory.

Third, is 2014 the smart car year? The core of all this value is the Internet of Things.

The true era of the Internet of Things is an era of high integration of various technologies, the ultimate experience of software and hardware, and the very comfortable era of various services. Only by allowing users to truly experience a smart life can they impress users and spread the market. In recent years, the trend of smart home products, car networking, smart hardware and other similar trendy products will comply with such rules without exception. If it is not done well, it is better to temporarily make traditional products and traditional markets, but also be Earn money for years before subversion.

These are actually not the core values. The core value of IoT products is service. If your IoT product is still a smart single product, it will soon be outman. The Internet has been upgraded from technology and products to service level competition, especially the Internet of Things. Perhaps small companies do not need to build a huge platform, but the service backend of an IoT product is essential. In addition to handling M2M, it also needs to handle human-computer interaction and provide complete services to users. This is a complete small ecosystem system. The differences in the Internet of Things make it difficult for a single platform-type enterprise to emerge, but there will be many IoT enterprises with complete ecology in various fields. These enterprises will have more advantages when they compete with other enterprises in the future. Fruit's CarPlay may be the earliest company to realize this kind of ecology in the field of car networking. Even if it looks at its technical route and service level now, it seems to be no different from many domestic companies that do car navigation car networking.

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