Although the foundation of laser television is projection technology, the brand that originally launched laser television is also a traditional projector brand, but laser television has become a hot concern product, so the brands involved in laser television are constantly enriched. There are TV brands, traditional projector brands, some internet startup brands and some brands devoted to promoting laser light sources. At the same time, because different brands have different positioning for laser televisions, the operation mode of each brand is also different. Today we have come to look at what brands are pushing laser televisions and their different positioning for laser televisions.
Household appliance market investment in high-end high-end traditional home appliance companies can now be said to be an important member of the laser TV brand. Companies represented by Hisense and Changhong are not as simple as putting water on laser televisions. In particular, Hisense can be said to attach great importance to the development of laser television. To this end, Hisense also set up a company to operate laser television.
Hisense launched 4K laser television
For traditional home appliance companies, laser television products are an extension of their big-screen strategy. We all know that whether it is a liquid crystal device or an OLED device, it wants to achieve 80 inches or more, basically no future. First, the price is too expensive, and secondly, the performance of energy consumption, ease of installation, and other aspects are all too poor. Only laser televisions can achieve 100-inch large screens, so for Hisense and Changhong, the layout of laser TVs is to meet consumer demand for large screens.
Changhong's Laser TV Products
Traditional TV brands have positioned laser TV as a high-end product and also adopted a high-end line in their pricing strategy. Hisense's top laser television is priced at 70,000 yuan. This product is doomed to meet the average consumer's price requirements. Of course, this is only the initial price strategy. I believe that with the continuous innovation of laser television, even the TV brands that adhere to high-end strategies will gradually lower the price of laser TVs.
The projection brand holds the professional channel professional projector brand nature can not ignore the laser television market, although many brands have pushed the laser television in the early days, but the investment has not been great. This projector brand has its own corporate characteristics. The core business of projector companies is in business education and engineering projectors. Home projectors have not always been the core business of traditional projector brands. The laser television is an extension of the home projector, so in the development of this product, many projector brands hold a wait-and-see attitude.
BenQ calls laser television as ultra-vision TV
However, recent brands such as Optoma and BenQ are also starting to make a comeback in this market. They have all launched laser TVs that are more affordable. The basic selling price of these products is less than 30,000 yuan, so it is closer to consumers. For projector brands, laser television is one of the high-end home projectors. They do not think that laser television will burst in the short term. Therefore, traditional projector brands play more cautiously, laser TVs take the channels of traditional professional audio and video distributors, and traditional projector brands earn money from specific customers.
Entrepreneurial brand Internet new marketing similar to Internet brands such as rice and nuts, have also launched or will launch laser TV products. Because their own funds come from venture capital, they pay more attention to the sales of products and need to rely on profit margins and sales to prove themselves. Therefore, the laser TVs of these brands are more aggressive in price. Last year, the price of laser TVs for nuts hit a new low, reaching within 20,000 yuan.
Internet brand laser TV prices are more sharp
However, at present, the industrial chain of laser television is not perfect. No matter whether the market's capacity or cost control is not enough to support the large-scale launch of low-cost strategies, Internet brands are gradually realizing that the amount of laser TV used to run is obviously not A wise approach. But the laser television market is still an opportunity for these brands, and it is also a market that proves itself. Therefore, more brands will enter this market in the future. Brands such as Xiaomi also have news that they will launch laser televisions. In fact, their strategic purpose and Meters also have similarities.
Light source brand also launched laser television
Light source companies attach importance to publicity and display There is also a light source company also launched a laser television, that is, companies such as Guangfeng Optoelectronics. Its main force is the development of laser light sources, but also launched a variety of laser light source products. Of course, the market focus of Guangfeng Optoelectronics is still in the business education and engineering market, but it will also launch laser television, which is a window to prove the strength of its own R&D. However, such companies do not specifically pursue the sales of laser televisions. They are more of a gesture of showing and seeking cooperation.
Although the scale of the laser television market is not large, the brands currently entering the market can be quite a lot. Although everyone has different strategic goals, it undoubtedly promotes the development of the laser television market. Product prices, forms, concept popularization and performance optimization, in the competition of these brands, laser TV is constantly improving, I believe the laser TV market will have a small-scale outbreak in the future, as to whether it can really impact the LCD TV market, then It depends on the price of laser TV.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Xcool Vapor
xcool vape enjoy free, Disposable Vape Pen brand
Xcool vapor disposable vape pen, xcool vapor hnb, xcool vapor cbd
Shenzhen Xcool Vapor Technology Co.,Ltd , https://www.szxcoolvape.com
