AUO develops low-cost LED TV panels to focus on emerging markets

The growth of LCD TVs in mature markets has slowed down. In 2012, the main growth drivers came from emerging markets. AUO said that it has developed low-cost LED TV panels, focusing on emerging markets, and continues to develop high-end panels such as high-resolution and 3D. The 2012 operation brought positive help.
AUO pointed out that consumers are currently demanding high performance-price ratios. They are not selling high-priced products. They are low-priced products. Consumers demand value-added, but they do not increase prices. For low-priced products, AUO has developed a noble machine. To meet the needs of emerging markets. The so-called chaise machine is the LED TV panel with a thickness of 40mm. In the past, the mainstream LED TV panel thickness in Europe and America is below 10mm, but the thinner the product, the higher the cost. To reduce the cost and sprint the emerging market, AUO specially developed this product. I hope to sell in emerging markets next year. In terms of high-resolution panels, low-temperature polysilicon (LTPS) and active organic excitation light displays (AM OLEDs ) were mass-produced in 2012, and their share of revenue continued to increase.

At present, small and medium-sized panels account for 17% of AUO's revenue. With the mass production of high-end panels such as AMOLED and LTPS, it is expected to account for more than 20% in the future. For ultra-thin notebook panels, AUO said that the thinner the panel, the thicker the battery, and the longer the life and the lower the power consumption. AUO has long been the panel supplier of Apple Mac Book Air, ultra-thin notebook panel next year. It is expected to shine.

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