Third and fourth line air conditioner market has strong growth space

According to the survey, from the current market situation, as the economic situation picks up, the use of urban security housing is gradually put into use, and the strong demand growth in the third and fourth-tier markets, as well as the support of national policies, the domestic air-conditioning market will usher in greater consumer demand. It is expected that the air-conditioning market The scale of consumption increased by 11.2% year-on-year, of which the energy-saving products Huimin project brought about an increase of approximately 30.2% in sales of energy-saving goods.

Recently, Gome and Beijing Zhong Yikang released the 2013 Air Conditioning Market Consumption Trend Report through investigations and research on department stores, home appliance chains, franchised stores, franchised stores, and social channels in more than 600 cities across the country. The industry will usher in steady growth.

It is understood that there is still room for strong growth in the third and fourth line market. It is expected that sales volume in the third and fourth line market will be approximately 51.3 billion yuan in 2013, an increase of 17.4% year-on-year, accounting for 42% of the national market volume. Large home appliance retail chain companies represented by Gome will accelerate the occupation of third and fourth line markets in 2013. Gome will open 200 stores in the third and fourth line markets in 2013. It is expected that air-conditioner sales in the secondary market will exceed RMB 6 billion. Ensure 50% growth. Gome's sales data showed that air-conditioner sales in the US-US secondary market in January and February 2013 increased by 76% year-on-year, which was a significant effect.

In the overall increase in sales of air conditioners, sales of small air-conditioning sales have been particularly significant. According to Gome's sales statistics, the sales of small air-conditioning sales continued to grow. In 2012, the sales volume of air-conditioners with 1 horsepower and 1.5 horsepower in the United States accounted for more than 82% of the total sales volume, highlighting the “one-off-of-household, complete-set purchase” of consumers. Consumption characteristics. In addition, sales of healthy air conditioners will also increase. According to Gome, it is expected that healthy air conditioners that specifically target air pollution will account for more than 50% of the total sales of Gome air conditioners in 2013.