A red tide but lack of stamina
According to data compiled by Xiao Bian, the market share of Internet brands in 2015 was 10%, which was 5.1% higher than last year. This year's data shows that Internet brands accounted for 22.5% of the market, up 11.8% year-on-year. In the case of a decline in the overall retail volume of the color TV market and the fact that the volume of sales has not increased, it still “counter-flows upwards†and preempts the market. However, the speed of the "car", it does not necessarily catch up with the thrill of other vehicles, it may be through the gap between the corners, the brakes caused by car accidents in time. Has the price of the panel surged or did it not rise? Although the revenue of TV as a whole shows a declining trend, as its core parts, the purchase cost is a panel price that can occupy 70% of the production cost of the entire TV set, but it is advancing rapidly. After consulting with AVC (Ove Cloud Network) data, HEA has surprisingly found that the size of the applicable screen size that is preferred by ordinary families is a reference. The price of the 32-inch panel has been rising since the beginning of this year, and it has already reached 75 US dollars by October. Compared to April, it has risen by 19 dollars. The 40-inch panel price has also risen to $140. Faced with the collective skyrocketing price of panel prices, although Internet TV companies occupy the low-end market, they are also burdened with tremendous pressure. “The panel is getting more and more expensive, and the overall cost increase that comes with it cannot be ignored. However, because of the initial competitive advantage with low prices as the core, TVs that have already been produced cannot be sold.†An industry-related person Home Grid revealed, "Now it can be said that 'selling a single loss'." Faced with this situation, some Internet TV companies have hardened their teeth, and some companies have tried to reverse the current passive situation by increasing product prices. Letv Enterprises recently took the lead in increasing the price of some of its star products, some of the fourth-generation Super TV models, by 100 to 200 yuan, suggesting that it has been unable to afford the high panel prices. Percentage of users affected by ads In addition to attracting consumers with low prices, Internet TV has a trump card - content cards. At the time of the advent of Internet TV, it was backed up by the advantages of Internet resources and shouted the slogan of “mass free†content, which successfully attracted a lot of attention. The original intention of many consumers to buy TV is to enjoy all kinds of television resources. Therefore, at first, this is not a win. However, as new vocabulary such as "living room economy" impacts the public again and again, many consumers have also questioned whether the actual enrichment of Internet TV content and the initial hardware free slogan are just temporary publicity gimmicks. Among them, the most important thing for users to “not be happy†is the dramatic drop in the viewing experience caused by their “mass†advertising. But on the contrary, the potential value of the advertising market among various Internet companies is very alarming. How to integrate the trend of corporate profitability and the experience of guaranteeing customers' perceptions when the value of Internet TV advertising is widely recognized. In the following days, various Internet companies have to make their own choices. . Traditional household electrical appliance enterprises renew Yang Fan with new technologies Faced with the strong market share of Internet TV, traditional TV companies naturally have solutions. Not only does the TV content not fall behind, but it also actively cooperates with major network video platforms. As long as it is a TV user, it can enjoy hundreds of thousands of hours of genuine playback resources and content. Compared with Internet TV, the technical advantages of traditional TV companies are still not comparable to what they can do. Traditional color TVs have already undergone major technological changes in aspects such as picture quality, sound effects, and hardware and software upgrades. Skyworth’s first AR smart TV is the first to introduce this technology into TV platforms, whether it is practical or entertaining. Traditional color TV companies have long been at the forefront. The recent discussion of the hot "OLED trend" is a counterattack of traditional TV brands. With a series of domestic brands such as Skyworth, Konka, Changhong, etc., laying out a symbol of “high-quality†OLED fields, the Internet TV companies that had previously enjoyed low-price tactics wondered whether they could still remain strong under such massive impact. Our
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