Baijiali Lighting Gu Weinan: To adapt to localized operation (Figure)
——Interview with Gu Weinan, Chairman of Jiangsu Baijiali Lighting Appliance Co., Ltd.
At this year's Guangya Exhibition, two companies in Jiangsu have a dazzling performance. One is Shi Ford. Another company is relatively unfamiliar in the industry. However, in the field of European security lighting, the name is very good. She is Baijiali. In March of this year, Baijiali evolved from a Sino-foreign joint venture company to a wholly foreign-owned company. In May, it officially began to operate independently in the Chinese market. The first appearance of the company brought a surprise to the industry. At the Guangya Exhibition, many foreign businessmen have extended an olive branch to Baccarat. The domestic dealers have also joined in the fun, and the booths are coming and going, so it is not lively. This makes many people in the industry feel curious: What kind of business is Baijiali? What kind of style is her leader? A few days ago, the reporter made a special interview with Gu Weinan, the chairman of Jiangsu Baijiali Lighting Appliance Co., Ltd., a multi-lingual CEO.
Gu Weinan impression
a multi-lingual executive
Gu Weinan is a Hong Kong native. This is the first time I have had face-to-face contact with Gu Weinan. I used to contact with the employees of Baijiali. I learned that he is not only well versed in the operation of large enterprises, but also in Italian, English, French and other languages, and it is a practical one. Steady, kind, enthusiastic CEO. In his conversations with him, his face has always had a calm smile, perhaps because of his long life in Hong Kong, his speech speed is fast and the various languages ​​are unclear, but I Fully understand the meaning of words. Perhaps this is what people mean by "can be said to be unspeakable." In the speech, Gu always revealed his emphasis on corporate team building and staff quality. He said that a foreign-funded enterprise enters the Chinese market, and the basic work must be done well. It is necessary to take every step in the footsteps of the Chinese lighting industry.
Service Baccarat 11 years
Reporter: Hello, you are still strange to you, please introduce yourself.
Gu Weinan: First of all, I apologize. Due to the employment terms of the company, I can't use any media to promote my personal background. I can only tell you about my experience in China: I joined the Baijiali Group in 1996, mainly responsible for the procurement work in the Asia-Pacific region, that is, in that year, I was the head of procurement of Baijiali Trading Co., Ltd. in an electronic product. The exhibition looked for new battery suppliers and accidentally found the battery manufacturer and began a decade of enjoyable partnership. In 1999, he became the general manager of Baijiali Asia Pacific Co., Ltd., responsible for the procurement of Bajiali Group in the Asia Pacific region and the promotion and sales of the Baijiali brand. In 2004, he became the sole director of Hong Kong Wei Creation Co., Ltd., a wholly-owned subsidiary of Baijiali Group, and established a Sino-foreign joint venture on behalf of Baijiali and a Jiangsu lighting company. In February 2007, it was unanimously approved by the Board of Directors of Baijiali Group and was appointed as the chairman of Jiangsu Baijiali Lighting Appliance Co., Ltd.
Reporter: You have been in Baijiali for 11 years. Perhaps your hobbies are connected with the Baijiali corporate philosophy.
Gu Weinan: Oh, I usually like reading and traveling, because I can grow my knowledge, broaden my horizons, and understand the world. The ancients said: "It is better to read thousands of books than to read thousands of books." I have read many books over the years and have been to many places in the world. I have found that the world is really big, and the strength of a person is so small. limited. Therefore, I also hope that my team, like me, can constantly update itself, understand the world, understand the market, and understand the needs of customers. In the teamwork, we can be more open and open, and play a collective advantage. Only in this way can we truly reflect the connotation of “innovation, research and development, communication and service†of Baijiali brand.
From joint venture to sole proprietorship
Reporter: Founded in Italy, Baccarat has been developing in Europe for the past few years. It was only established in the mainland in March this year. What is the reason for Baccarat to enter the mainland?
Gu Weinan: Founded in 1982, Bai Jiali is mainly engaged in the production and sales of emergency lights. After more than 20 years of development, the current product chain has been extended to other fields, including emergency lighting products, home intelligent control systems, lighting control systems and energy-saving lighting products, etc. It is recognized as a famous lighting brand in Europe and America.
Mr. Beghelli, the founder of the Baijiali Group, joined the Italian Foreign Economic Relations and Trade Commission in the first Italian brand product promotion conference held in Beijing in 1986. In the same year, he purchased rechargeable batteries for emergency lighting in China and started the cooperation with Chinese suppliers. contact. From the first day of contact with China, he fell in love with Chinese and Chinese culture. In the constant market research and research, he found that China's market is in a stage of full take-off, and relatively speaking, the market development in Europe is relatively stable, the market share has reached a certain saturation, and the development potential is not as great as China's, which makes him China's lighting prospects are full of confidence. In order to find a better development direction and find a way for enterprises to develop rapidly, Beghelli decided to find a partner in China to develop together.
In 1996, Bai Jiali and a Chinese company began a decade of cooperation. In the past ten years, the two companies have been working together in different fields and supporting each other. This mutually beneficial, mutually respectful and trusting partnership has enabled Baccarat to have confidence in China's lighting partners.
In the fall of 2003, Bai Jiali met a Chinese lighting company at the Hong Kong International Lighting Exhibition and began its experience of operating in China. In January 2005, Baijiali established a Sino-foreign joint venture through its wholly-owned subsidiary in Hong Kong and a lighting company in Jiangsu. Unfortunately, the two sides had huge differences in business management concepts and caused equity disputes, which led to the interruption of cooperation. .
In March 2007, the joint venture company was changed to a wholly foreign-owned company. In June 2007, it was strongly exhibited at Guangya Exhibition. As a result, Jiangsu Baijiali Lighting Appliance Co., Ltd. entered the Chinese lighting industry.
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