Huayi Lighting: Enhance brand awareness (Photos)
Enershare's commitment to future-ready energy solutions for smart home innovations, Enershare's Energy Storage Systems create a flexible energy maintenance system for homeowners who want to take more control of their home energy use, it is intended to be used for home battery energy storage and stores electricity for solar self-consumption, load shifting, backup power, and off-the-grid use. you can use it anytime you want-at night or during an outage. Solar Energy Storage System,Solar Panel Inverter Lithium Battery Unit,Off-grid Hybrid Solar Battery Energy Storage System Enershare Tech Company Limited , https://www.enersharepower.com
Click here to view all news photos
Huayi Lighting Guo Dawei
Is Huayi Group's main product now lighting or lighting? What is the core of competition compared to the industry?
Guo Dawei: Huayi's main product is lighting, Huayi lighting. Whether it is customer resources or research and development design, it is focused on lighting. The core of our competition lies in our strong design team – more than 200 designers and 1800 square meters of design and development centers. The design of the lighting design is short-lived, the new update frequency is very large, and we have a strong market information collection team. In addition, our CEOs often go abroad to study, research the market, bring back some fashion and design information. Huayi Lighting's features are more focused on top lighting, facing the middle and high-end consumer groups. The development direction is based on home and supplemented by engineering. Huayi Group provides a full range of guidance for lighting solutions, and Huayi Lighting also provides a comprehensive solution. However, the market's so-called solution for a brand is actually a slogan. What consumers really know may be a certain category of a certain brand, such as Haier's products are good, or refrigerators, Kelon's products are good small appliances. No, it doesn't work. right? Therefore, we must highlight the traditional products of Huayi Lighting, namely high-end classical lamps.
At the light fair, the ancient town government rewarded the “China Famous Brand†enterprise. What impact and planning did it have on the work of Guzhen Lighting Company and Huayi Lighting?
Guo Dawei: In fact, Huayi has obtained the title of National Exemption from Inspection before it won the “China Famous Brand Productâ€. "China's famous brand products" is another major honor after the national inspection-free inspection. We will apply for a larger national honor of China's well-known trademarks next year. Huayi won the "China Famous Brand Product" on the one hand is the symbol of the company's strength; the second is the performance of quality; the third is the market's high visibility, it can be said that the lamp does not know Huayi. Therefore, it is a veritable brand name, and the brand name is recognized by consumers. In the later stage, the lighting was done, and the store of Huayi Lighting was opened.
At present, what are the main sales channels of Huayi Lighting, and how many specialty stores in the country?
Guo Dawei: Lighting has two channels, retail channels and engineering channels. Retail channels mainly include specialty stores, shop-in-shops, stores and supermarkets, but stores and supermarkets are emerging small channels, and really big ones are specialty stores. At present, Huayi Lighting has stores in 80% of cities across the country, with more than 300 stores.
How does Huayi Lighting support the store?
Guo Dawei: These support is mainly to provide business management guidance and provide a training system. We just called the National Store Manager Training Conference on September 26th. We not only let customers make money with us, but also grow with us.
Huayi Lighting is mostly composed of crystal lamps. How do consumers identify crystal lamps and how to distinguish between authenticity and falsehood?
Guo Dawei: Huayi Lighting is the most important, because we started out as lighting, and the core industry is lighting. There is no strict distinction between home lighting and home engineering. It can only be said that the focus is on. Every year, there is a creative theme. This year's high-end style of Chinese art lighting is the theme of this year. More important is the use of hardware and crystal ball, all of our crystal lamps have a Huayi title, to achieve quality assurance. The proportion of good luminaire structure is coordinated. The crystal ball of good quality is bright and transparent. The corners with poor quality are irregular and the inside is dim. When consumers buy crystal lamps, they can distinguish the authenticity from angles, materials and corners. The crystal materials of Huayi Lighting are imported and made in China, so the price is different. In order to let more consumers use Huayi lighting, we have recently adjusted the price.
The lighting industry needs brand warfare and non-price wars. What impact will Huayi's price adjustment have on the industry?
Guo Dawei: Such an adjustment should have little impact on the industry. The behavior of a company does not affect the entire industry, and we are only adjusting the single product. In addition, we will promote in some professional building materials magazines and fashion magazines through interactions, such as designer associations, through these brand communication with customers, and enhance brand image and brand awareness.
Lighting is increasingly moving from functional space to home space. How do you see this trend?
Guo Dawei: In the past, the demand for lamps for Chinese people was very low. But nowadays people have a high demand for lamp space. It is no longer a function of lighting. It is more of a decoration. It is a kind of art that shows people's demand for taste. . In the past, people's clothes were blue and white, but nowadays, especially girls' clothes, the color styles are diversified. This is the diversification of information communication and the diversification of Chinese people's psychology.
Before the end of the interview, what should Huayi Lighting say to our netizens?
Guo Dawei: Thanks to Sina Shambala website and netizens for their support of Huayi Lighting! Huayi Lighting will do a good job in one step at a time, and make the brand bigger and have a long way to go.
Click to enter the 2006 China? Guzhen International Lighting Fair. 