Why is NextVR being broadcast in the US in the United States, why is it favored by Chinese investors?
The first two days, the United States VR start-up company NextVR officially announced the completion of 80 million US dollars of round B financing, so that this concern is second only to Oculus and Magic Leap company once again entered our vision. The reason why NextVR's Round B financing attracts attention is that in addition to the amount, the main reason for this round is that most investors in this round are from Asia. The two largest investors are China NetEase and CITIC Guoan. There are also Chinese culture. There are several capital parties such as the Holding Group (CMC), China Capital (Holdings) Ltd., Hong Kong H Fund, Japan's Softbank and San Francisco Spectrum 28. Among them, Chinese Culture Holding Group (CMC) has already invested in NextVR during the A round. It is noteworthy that the round investors of A at the time all participated in the B round. As of now, NextVR has accumulated over US$100 million in financing. As a company focusing on VR content streaming, the direction of live broadcast by NextVR is not uncommon in China. There are countless startup companies in the same category in China, so why can NextVR get billions of dollars in financing? NextVR This company was established in 2009. It is currently the hottest VR live broadcast platform in the world. Its business includes VR live broadcasting, recording VR movies and documentaries, and it is also a rare company that can realize ultra-high quality VR live broadcasting. Nearly 30 patented technologies in the fields of distribution, distribution, transmission and broadcasting. The quality of the content broadcast by NextVR is different from the 360 ​​degree panoramic video that is on the market because it has developed a set of Red Dragon camera system worth US$180,000. From the capture of VR content to the rendering and compression of live content, all of them are from their own home. Completion, software and hardware tuning. One of the killers of the industry is the data compression technology of NextVR. Because VR content requires extremely high resolution and frame rate video, the source files are usually very large. The principle of NextVR compression technology is to remove as much redundant data as possible and ensure that each content is transmitted only once. 4M - 6M network speed can support 60 frames per second image transmission, still means that in the outdoor environment 4G will be able to achieve a smooth live broadcast. In April of this year, NextVR also released a panoramic live truck designed for real-time broadcast of 360-degree VR programs. It consists of three parts - audio mixing equipment for VR 3D audio production, computing resources, and space for monitoring VR live broadcasts. The biggest feature of the venue is that it can be opened directly to any place, plug and play, can be put into use anywhere, anytime, and turn stereoscopic content into 3D VR audio and video signals. In short, NextVR has taken the lead in the development and storage of technology. One of the investors, NetEase CEO Ding Lei, once stated that the strategic investment in NextVR is also due to being at the forefront of VR technology development. NextVR is a bit like VR industry Netflix. The latter is the largest online movie rental provider in the United States. It is also a technology platform. It also makes content on its own. The difference with NextVR is that it is not employed by other content production companies. NextVR has a wide range of services covering various forms of VR content, including live VR recordings, recording VR movies and documentaries. Since its establishment, NextVR has successfully conducted high-quality VR for such well-known events as the NBA, US Open, and International Champions Cup. Live streaming, some of these classic cases include: On February 1, 2015, NextVR completed its first high-quality virtual reality live broadcast between Laguna Beach and Michigan, California, USA, and successfully implemented 3D live streaming and high frame rate video image transmission. In June 2015, NextVR first broadcast the US Open. In October 2015, the NBA announced that it will provide VR live broadcast service for fans from the start of the season. The cooperation is convenient for NextVR. In April of this year, the final battle of Kobe’s career was the VR live broadcast provided by NextVR. In May 2016, NextVR announced a partnership with Live Nation, the world's largest concert promoter, to increase the live broadcast of concert content. In June 2016, NextVR announced exclusive sports content in cooperation with FOX Sports. Some projects including the US Open and boxing will be broadcast in VR format. In 2016, NextVR entered into a partnership with the Chinese Cultural Holdings Group (CMC), and will also strengthen its in-depth content-level integration with CMC's micro-whale VR. In the past two years, VR hardware has emerged endlessly, but the content industry has given people a pace that can't keep up with the pace. This is the most important reason that VR suffers from criticism at present. It has bought equipment at high prices, but it does not have enough high-quality applications. Making it work, it is very embarrassing. If content is the real debacle in the VR era, then NextVR may be the most likely content, whether it is domestic or foreign, NextVR has been exploring the possibilities of VR content. The pursuit of VR in the Chinese market is unprecedented. NextVR executive chairman Brad Allen also said in an interview with a reporter from the Wall Street Journal (WSJ) that the concept of VR is very hot in the United States, but outside of him, Chinese investors and users More excited than the United States. Regardless of VR, the live broadcast itself is very attractive. Now that the domestic live broadcast platform is in full swing, although the VR live broadcast environment is brand new, the transition from ordinary live broadcast to VR live broadcast is in progress. It is doubtful that the huge number of mobile phone users in the Chinese market will be potential users of the VR live broadcast. NextVR executive chairman Brad Allen said, "With this new funding, we will focus on building the NextVR virtual reality platform to broadcast high-quality sports and music content to meet the world's largest audience." 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