By farewell to Nexus 9, you can see the past and present of your tablet.

Google has been unsatisfactory in consumer-oriented hardware products. After almost a month from its own Play Store, HTC, the Nexus 9 foundry, finally announced that it would officially stop production. In addition to the previously discontinued Google Network set-top box products - also belonging to the Nexus Player of the Nexus, all the Nexus series has only left the smartphone. If you have a small partner who is a fan of Google but hasn't started Nexus 9, you have to hurry and get into it. Because eBay is discounting, now the 32G WiFi version is only 1960 soft sister coin, and it will be listed in 2014. But more than 3,000 soft sister coins.

It should be noted that Google is discontinuing the Nexus hardware without any tablet replacement. Considering the I/O conference just past this year, Google did not mention the latest situation about the Nexus series, so we can say that at present, on the tablet product line, Google does not have a corresponding product to compete with its rivals (Google Pixel C, which has a high hope of personally, is not a simple tablet product, so it is not listed here.)

Some media pointed out that Google's news of the sale of its last Nexus tablet also reflects the fact that the market position of tablet PCs is becoming more and more marginalized. According to data from several market institutions, the global tablet market has continued to fall sharply for several quarters. For example, according to IDC data, in the first quarter of 2016, global flat-panel sales fell sharply by 15%. Among them, the representative product of the tablet market, Apple iPad, also plunged continuously at double-digit rate, becoming the most serious decline of Apple. electronic product.

2010 iPad

The time goes back to 2010 when Apple released the first iPad, although it was not the first tablet device in the strict sense - the LinusWrite Top in 1987 was the earliest tablet in history. However, no one can deny that it is indeed the iPad that has created a new era of tablet craze. At that time, because the screen of mobile phones was generally small, PC products were generally bulky and bulky. Even notebooks were as thick as bricks. At this time, the tablet products launched, which combined with the large screen of PCs and the light and portable of mobile phones, were quickly occupied. market. The success of the iPad has also led to the follow-up of the Android platform. Various manufacturers have launched Android-based tablets, and the Nexus 9 can be regarded as a last bus in the process.

However, the current smart phones are getting bigger and bigger. After Samsung redefines the size of smartphones a few years ago, this phenomenon is also out of control. Many manufacturers have launched 6-inch or even 6.5-inch smart phones (such as the Xiaomi Max just introduced in the previous two days, the screen size reached 6.44 inches), the "smart phone" product between the tablet and the mobile phone has been seriously eroded. The living space of the tablet. At the same time, coupled with PC products have become increasingly thin and portable trend: such as Samsung's ATIVBook 9 Ultrabook, weighs a little more than 900 grams, thickness less than 12.7 mm, in addition, Apple's Mac, Dell's XPS and Lenovo's TInkPad X, the latest in these series, is iterating towards increasingly thinner and more portable. Combining the above two points, the tablet product has been sandwiched between the two, becoming a chicken rib.

Have to mention the Surface

However, watching the PC market continue to shrink, the mobile side has not seen improvement, but Microsoft has not sat down to eat and die. In 2012, Microsoft finally released the Surface series, which found a line of life in a red sea of ​​PCs, tablets and mobile phones, a hybrid tablet PC and tablet.

In fact, the success of Surface can also be counted as a necessity. Apple's iPad series, in addition to the iPad Pro, has been considering the rich iOS size, and did not make it a business office product. This is from the iPad when it was first introduced by the foreign media. It can be seen. And, the hardware configuration similar to the iPhone from the iPad has been enough to show that it does not have the essential attributes of business office. The survey found that the main use of the iPad is to use it at home during leisure time. This mild use also explains why the iPad is still competent for a few years ago, and explains why users are underpowered to upgrade their iPads. And because Android has always been a follower of the iPad on tablet devices, the dilemma encountered by the iPad is also a problem with the Android tablet.

However, with the continued advancement of the mobile Internet wave, the fragmentation time has increased. After the early freshness of the tablet, users are no longer satisfied with the simple entertainment function of the tablet, and the demand for mobile business office is increasingly prominent. At this time, Microsoft's Surface has been iterated by the product itself, and the size has been increased from the original 10.6 inches to 12 inches, which precisely meets the user's needs, which is the root cause of the success of the Surface.

When both the tablet and PC markets continued to decline, the hybrid tablet products that integrated notebooks and tablets could become a sub-category of reverse growth, and it must be said that it is a unique existence. It is precisely because of this, various technology giants have also rushed to come, in addition to the Surface series, the Apple iPad Pro launched later, Google's Pixel C and Huawei's freshly-released MateBook, etc., are the representatives of this. .

iPad Pro and Pixel C

Among them, the iPad Pro is undeniable that it is the latecomer. Since the release in September last year, although the collective shipments of tablet PCs have plummeted and the sales of iPads have continued to decline, the sales of iPad Pros are quite impressive, with an estimated 3 million units (2015). In the top 5 of the global tablet shipments announced in the first quarter of 2016, which was announced recently by IDC, the first place is still Apple, and the iPad Pro is indispensable. However, there is no Microsoft in the top 5, which is normal. IDC believes that Microsoft's Surface tablet is selling well, but there is still room for further growth, because it is still far from the iPad in terms of orders of magnitude.

Cook has repeatedly said that the iPad Pro will replace the PC. Although this has been a bit overdone, after reorganizing the product and positioning, it turns out that the fruit powder is still very happy to accept the iPad Pro, which is why the 9.7-inch iPad is launched. After Pro, it is said that there will be a 7.9-inch version. At the same time, it is undeniable that Surface Pro 4 is not lost to the iPad Pro on the product (Microsoft said that Surface 4's opponent is Apple's MacBook Air), but lost to Apple's extensive and powerful user base. In the face of huge fruit powder, Microsoft also said that it is very helpless, although Microsoft is the pioneer of the detachable tablet market.

Due to the pressure of the market, Google and Apple almost at the same time, launched their own two-in-one tablet product Pixel C: very textured aluminum shell, work solid external keyboard, stylish and elegant appearance makes it look Very suitable for the positioning of a high-end tablet. And the configuration is good: NvidiaX1 processor and 3GB memory, resolution of 2560X1800 pixels, let Pixel in the multi-core running sub-computing computing power comparable to the iPad Pro. However, under such high-end hardware configuration, Google's tablet has been criticized once it was launched. Why is this?

Although it was three years after the launch of Surface, it was already a stage of passive response to market demand, but Google did not show enough sincerity when making changes, simply equating business office with high configuration and ignoring it. Critical system and software optimization. "Google has long ignored the support and optimization of tablet apps. Whenever I ask Google executives, they usually say that good mobile apps will perform well on large-sized tablets, but all used iPads. People can see the difference between a mobile app and an app optimized for tablets," Dr. Mo said. Therefore, even with the latest release of Pixel C, it is inevitable that screen response delays and stuttering will occur, and some software may not even be horizontal, which greatly affects the user experience.

However, this does not really blame Google. The openness of the Android system itself, as well as the variety of hardware models and screen sizes, coupled with the inherent competitive opposition between vendors, has resulted in fragmentation and ecological disruption of the Android system. Although Google has repeatedly called on everyone to use the latest design specifications to write apps, it is far more than a hard specification in Apple's iOS update.

Core or software ecology

Surface can be successful because Microsoft made the PC the product logic of the Surface. Compared with Google's application scenario for implementing business office on Android, Microsoft's approach is undoubtedly a shortcut: relying on the rich software ecosystem on PC. Microsoft's "improvement" of the existing ecology as a starting point, at least technically difficult to achieve.

However, in contrast to Google, the label that wants to implement business office on Android is a "creative" improvement from scratch. Although Google and Apple face the same problem, they need to realize the transformation of mobile platform business. However, Apple can rely on the absolute influence and market share in the market, calling on software developers to develop large-scale office software for iOS, which is relatively Google. It can be much easier.

In fact, Android devices have never been a problem in configuration. Before Google introduced Pixel C, Android vendors accustomed to the hardware leap forward have already launched powerful tablet products, such as LG and Samsung, but they have been So far, there have been few professional software on graphics, office, video processing and music production on the Android platform. From this perspective, Pixel C does not have a substantial impact on the business evolution of the Android platform.

Fortunately, according to IDC data, the iPad market share has continued to decline in recent years, and the two major system platforms, iOS and Android, almost monopolize the entire market, so most of the rest are occupied by Android, which seems to have also been given. Developers are driving the development of high-quality business software for the Android platform.

Combining Google’s and Apple’s two-in-one tablet products, their common shortcoming is that the lack of an innate business office gene like Surface is not going to catch up with Microsoft’s pace at this point. Conversely, Google and Apple each have some opportunities to catch up, Apple's mandatory binding and appeal to large software vendors, and Google's market share translates into the amount of discourse power to software vendors. Don't be underestimated. On the other hand, on the Microsoft side, if you only rely on the innate business office genes, it may be difficult to survive and develop in the face of Apple and Android. After all, the factors in the smartphone market are still in the tablet market. presence.

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