4G mobile phone shipments surged five times year-on-year

The China Institute of Information and Communication Technology released the “Operation Status of the Domestic Mobile Phone Market in May 2015” on the 10th. The report shows that from January to May 2015, domestic mobile phone market shipments were 199 million, an increase of 11.6% year-on-year. Among them, 4G handsets shipped 116 million units, an increase of 532.6% year-on-year. It is not difficult to see that in 2015, where 4G mobile phones are popular, domestic mobile phones still have a lot of room for improvement. 4G brings huge opportunities, and it also gives domestic mobile phone manufacturers the opportunity to overtake the curve. However, compared with the 3G era, domestic homogeneity of 4G mobile phones is still evident, the reason is that manufacturers blindly follow suit, companies encounter innovation difficulties. Therefore, manufacturers urgently need to further increase the investment in R&D of core technologies and make efforts in design, user experience, and brand value enhancement.

Domestic 4G mobile phone market performance is booming

There is a saying in the industry that “1G sees Motorola, 2G looks at Nokia, 3G looks at Apple Samsung, and 4G looks at Chinese-made mobile phones.” In the early stage of the development of the domestic mobile phone market, especially from the 1G period to the 3G period, regardless of the stage, the domestic mobile phone market is dominated by foreign brands, which is caused by the poor level of technology between domestic mobile phones and foreign brands. Not only that, but even the overall market performance, such as smart phone penetration, domestic 3G smart phone shipments, at the time there are some gaps compared with international standards. However, these conditions have changed with the development of the mobile Internet and the arrival of domestic 4G. Today, the performance of the domestic mobile phone market, especially the domestic 4G mobile phone market, is no longer the same.

According to the official Weibo news from the China Institute of Information and Communication Technology, the China Academy of Information and Communication Technology recently released the “Operation Status of the Domestic Mobile Phone Market in May 2015”. The report shows that during the first five months of this year, that is, from January to May 2015, domestic mobile phone market shipments were 199 million, an increase of 11.6% year-on-year. Among them, 4G handsets shipped 116 million units, an increase of 532.6% year-on-year. Among them, in May 2015, the national mobile phone market shipments were 44.326 million, an increase of 21.5% year-on-year; 2G mobile phone shipments were 4.649 million, an increase of 1.3% year-on-year; and 3G mobile phone shipments were 1.708 million, a year-on-year drop. 92.4%; 4G mobile phone shipments were 37.969 million, an increase of 309.8%.

For the rapid expansion of the domestic 4G mobile phone market, Bernstein Research has predicted that in 2015 China's 4G smart phone market sales will reach 352 million, and currently all mobile phone manufacturers are rushing to board 4G express vehicles, especially domestic mobile phone manufacturers. For example, Zeng Xuezhong, Executive Vice President of ZTE Corporation and Chief Executive Officer of Terminal Division, formulated a huge goal for ZTE Terminal to sell 80 million units in 2015, among which 4G terminals accounted for 40 million; Cool Mobile Phones would form “V, S, K” in social channels. "Three major series, full coverage of high-, medium- and low-segment segments, and Cool 2015's goal are to maintain the top 3 in the Chinese market and enter the top 5 in the international market.

Three factors to help home-made mobile phones realize cornering overtaking

The fact that domestic mobile phones have been able to compete with foreign brands in the courtroom and let the world look admirably is not a matter of overnight, but is caused by many factors.

First, the policy releases broadband 4G development dividends. The Ministry of Industry and Information Technology recently released opinions on the “Broadband China” 2015 special action, and clearly stated in the comments that it aims to achieve the new number of 400 million 4G users in 2015. According to the information previously released by the Ministry of Industry and Information Technology, the investment in network infrastructure used by the three major telecom operators this year will reach as much as 430 billion yuan. As broadband coverage expands, broadband users will increase further. As of April 2015, there are 178 million 4G users in China, and at this rate of development, it is expected that even if the domestic 4G users exceed 300 million by the end of this year, the difficulty is not very great. It is not difficult to see that the rapid development of domestic 4G users will create opportunities for the development of domestic mobile phone manufacturers. In particular, huge market demand will result in rapidly increasing user replacement rates, which will directly provide opportunities for domestic mobile phone manufacturers to develop.

Secondly, the foreign brands have also taken the opportunity to realize the overtaking of domestic mobile phones, especially giant Samsung's. In the domestic market from the 3G development to 4G period, whether the rise of domestic mobile phones depends on the growth of their own strength, but also to a large extent depends on the overlord of the 3G era Apple, Samsung's "face." However, during this period, Samsung has lost ground. In just a few short years, Samsung has already shown signs of sluggish growth in the mobile phone market. It is not only unable to shake Apple's position in the high-end market. In the low-end market, Huawei and Lenovo have Domestic mobile phone manufacturers captured many consumers and their brand awareness became higher and higher, becoming a strong competitor for Samsung. Nowadays, Samsung has been “fallen” into launching the Internet of Things for self-help. As a rising star, domestic mobile phones have been developing rapidly and eroding their market share.

Once again, the manufacturing process of domestic mobile phones has been greatly improved. With the advantage of cost-effectiveness and the optimization of localized functions, it has won the favor of many domestic users. Judging from the current mobile phone market, the rise of domestic mobile phones is easily considered as a “hero of time”. That is to say, the domestic mobile phone to achieve a curve overtaking is mainly due to Samsung's elephant lagging behind. Of course, timing is important, but the timing is also reserved for those who are prepared. The reason why the performance of domestic mobile phones in the market can have such a substantial increase is mainly due to the improvement of their hard power, not only from the domestic mobile phone market. Users can see that the attitude of domestic mobile phone changes, even the users of the US mobile phone market have also begun to recognize and use domestic mobile phones.

Domestic mobile phones urgently need to break through the bottleneck of innovation

In the popularity of 4G mobile phones in 2015, the performance of domestic mobile phones has already exceeded the previous, and even greatly exceeded the market's expectations, and now domestic mobile phones have already competed with Apple's Samsung. According to the “May 2015 China Mobile Market Report” recently published by the Internet Consumer Research Center, the concern of domestic mobile phones soared by 9.6% in May this year. After Samsung’s attention dropped for two consecutive months, it was replaced by Huawei’s slight advantage to replace the championship. Apple ranked third.

However, compared with the 3G era, domestic homogeneity of 4G mobile phones is still evident, which can be peeped from the stereotyped design of new domestic mobile phone products in the recent domestic mobile phone market, such as the design of a narrow border shape, the reason is The blind imitation of manufacturers follows the trend, and companies suffer from innovation difficulties. In fact, this cannot be entirely the responsibility of domestic mobile phones. Nowadays, the development of the mobile phone industry has entered a bottleneck, especially in terms of process standards, and it is difficult to achieve any major breakthroughs. Samsung’s decline is precisely this reason, and overlord Apple is also plunged into difficulties that are difficult to innovate. However, this is not an excuse, even at the end of each period of 1G, 2G, after many people think that the mobile phone market can not have any major surprise, there is still no shortage of products such as the Nokia 7610 and Apple 4 across the era.

Therefore, manufacturers urgently need to further increase the investment in R&D of core technologies and make efforts in design, user experience, and brand value enhancement. Not to accumulate pace, no more than a thousand miles. "The domestic mobile phone manufacturers only have innovation, including service innovation, hardware innovation, core technology innovation, etc. Only in the future will be more intense competition to accumulate more brand and word of mouth potential.