Gerry Weber chooses Avery Dennison RFID solution to reduce

Gerry Weber chooses Avery Dennison RFID solution to reduce theft, improve inventory management and customer service

Hong Kong, November 27, 2009-Gerry Weber, a leading fashion company with 338 HOUSES OF GERRY WEBER stores and 1400 store-in-shops worldwide, will be the first German company to promote radio frequency identification (RFID) with inventory management and loss prevention ) Technology retail company. Gerry Weber uses Avery Dennison's RFID solution to use an RFID chip embedded in the ironing notice label for more than 25 million garments per year. The solution will optimize Gerry Weber's logistics and retail processes, reduce theft and ensure that the store maintains a sufficient inventory of hot items. Gerhard Weber, Chairman of Gerry Weber InternaTIonal AG, said: "The decision to promote RFID is a real milestone for our company. We recommend that all textile and apparel suppliers use RFID to significantly save costs, improve efficiency and retail transparency."

Avery Dennison RFID fabric ironing notice labels will be used in the production process, so that retail employees do not have to install and remove traditional large security labels in the store-this is not only time-consuming but also costly. After the customer pays at the cashier, the signal in Avery Dennison's RFID tag is automatically released.

Graham Diamond, vice president and general manager of Avery Dennison Europe, Middle East and Africa, said: "We are very pleased to work with Gerry Weber, they are leading the German market to adopt this smart solution. Because it is helping retailers increase sales and profits And customer service has brought significant advantages, RFID technology has developed rapidly around the world. "

RFID does not require line-of-sight or physical contact for data collection, so Avery Dennison ’s solution will enable Gerry Weber Group to significantly improve its inventory management and logistics processes, enabling faster and more accurate cargo receipt, improved inventory control and transparency and Simplify inventory counting.

Dr. David Frink, director of logistics at Gerry Weber, said: "This technology allows us to increase the accuracy of retail store inventory and thus improve the supply of goods. For example, time-consuming survival inventory will no longer exist."

RFID tags (also from Avery Dennison) are embedded in the ironing instructions label, which can be cleaned at water temperatures up to 140 degrees Fahrenheit (60 degrees Celsius) and can also be dry cleaned. This enables the whole process of garments from production to shelf, even during the washing or dry cleaning process, can be tracked.

The test of the new RFID system in the Gerry Weber store was very successful. Gerry Weber will promote this solution to its more than 150 branches next year.

Avery Dennison is a leader in RFID technology in the apparel industry. Today, more than 90% of RFID tags in the textile industry come from Avery Dennison.

About Gerry Weber Group

Gerry Weber Group is a German fashion company listed on SDAX, with more than 2,300 employees, 338 HOUSES OF GERRY WEBER stores and more than 1,400 sales areas around the world. The company is one of the leading international fashion companies. This holding company is in charge of the production of 5 private brands, with an annual output of approximately 25 million pieces.

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