The industry predicts that the air purifier market will grow by 20% this year.
In 2017, the air purification industry experienced a noticeable slowdown during the winter heating season, which was expected to be its peak period. Unlike previous years, when demand surged due to smog and poor air quality, the market felt unusually quiet. This decline raised questions about whether the industry had reached a turning point or if it was simply facing a temporary lull. The same pattern was observed in the "empty net" (air purifier) market, where demand once soared but now seemed to wane as pollution levels dropped.
The improvement in air quality in 2017 was significant, with fewer smog events and cleaner skies. This was partly due to strong government policies and favorable weather conditions like frequent northwest winds. However, despite these improvements, air pollution control remains a long-term challenge. The success of the Air Pollution Prevention Action Plan in 2017 marked a milestone, with cities achieving targets such as reduced PM2.5 levels. Beijing, for example, met its goal of lowering annual PM2.5 concentration to around 58μg/m³.
While progress is encouraging, the battle against air pollution is far from over. Air purification at the local level is easier than tackling environmental issues on a broader scale. Historical examples, such as London’s struggle with smog, show that lasting solutions take decades. Similarly, China must continue its efforts to improve air quality, even as it faces complex challenges like energy structure adjustments and balancing economic growth with environmental protection.
PM2.5 levels of around 60μg/m³ are still considered moderate by international standards, highlighting the need for further improvements. The real danger lies in the long-term health impacts of fine particulate matter, which can cause irreversible damage to the body. As awareness of these risks grows, so does the demand for clean air, making the air purification industry more relevant than ever.
Despite a seasonal dip in sales toward the end of 2017, the overall market continued to grow throughout the year. Retail volume and sales increased by 11% and 20.5%, respectively, showing that consumer interest in air quality remained strong. The decline was largely due to improved air conditions, not a loss of demand. In fact, with rising incomes and a growing middle class, the market for air purification products is expected to expand significantly in the coming years.
Currently, the penetration rate of air purifiers in China is still low compared to developed countries, where adoption rates reach 20–30%. Industry experts believe there is substantial room for growth, and market forecasts suggest a 20% annual increase in 2018. As people become more health-conscious and environmentally aware, the demand for clean air will only continue to rise, ensuring a bright future for the industry.
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