Intel or use Medfield to recapture mobile device chip market

Beijing time on December 22 news, according to foreign media reports, Intel in the application of its processor to mobile devices such as smart phones and tablet computers encountered a lot of resistance, and now its chip can finally in the appearance of size It meets requirements of mobile equipment in energy efficiency.

Intel plans to display its latest mobile system-on-chip (SoC) at the Consumer Electronics Show (CES) in January, coded as Medfield. Medfield's system-on-chip referenced the design of tablets and smartphones based on the Atom on-chip system and operated Google’s Android mobile operating system.

Last week, Intel showed Medfield samples to the media - a prototype similar to the iPhone and Android. It hopes to persuade manufacturers such as Apple, Samsung and HTC to adopt Medfield system-on-chip instead of ARM chips in next-generation mobile devices. . ARM's chips currently control the mobile device chip market.

According to media reports, the technology used by Intel’s new chips is an important step forward in reducing power consumption. Medfield is contained on only one silicon chip, and previous on-chip on-chip systems were contained on several silicon chips.

In addition, Medfield also optimized for the existing consumer software platform Android. These are enough to help Intel regain market share from ARM.

Although Intel actually predicted that mobile networking equipment will rise a few years ago and designed Atom chips for this product, in recent years, major mobile device manufacturers have adopted chips from ARM chip design companies. At that time, Intel was observing the market.

What Intel did not expect was that the ARM's processor's power consumption was much lower than its x86 chip's power consumption, which was important for the battery life of small devices. Therefore, mobile device manufacturers prefer ARM processors. ARM chip designers can also optimize chips for smartphone and tablet software platforms such as Apple iOS and Google Android.

In a broader sense, Intel does not seem to be aware that mobile device vendors and mobile software developers are developing a computing architecture that is similar but completely different from many previous PC architectures. The architecture of ARM is more useful to mobile device manufacturers because it differs from Intel's architecture in that it does not preload additional lines that make it compatible with previous Windows PC platforms.

In fact, it took Intel a long time to realize that mobile devices are not just shrinking PCs; they are actually new products. Does the introduction of Medfield mean that Intel finally realized this? As they say, let us wait and see.