Interview with Shanghai Kailinlin Lighting Li Minghua (Photo)
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Li Minghua, general manager of Caesar Lighting, accepted the interview with Focus Network
Li Minghua, general manager of Caesar Lighting
Focus on decoration home network: Hello, Mr. Li, please tell us about the basic situation of Caesarlin?
Li Minghua: Caesarin settled in Tianjin in 1997. We are the first to do classical lighting. We have been in the territory of the Bohai Sea for eight years. We traveled from Tianjin to the whole country. We basically have our Caesarlin in the provincial cities of China. Storefront.
Let me introduce the basic situation of Caesarlin. Caesar is the leading brand of Taiwan's Fufeng Group. In 1993, we set up our headquarters in Shanghai, Jiading. The company name is Shanghai Kaidi Electric Co., Ltd., and the brand is Caesar.
At present, our lighting is developed by ourselves. From hardware, glass, to lighting, we have a complete production line. At present, we have more than 3,000 kinds of lights. Many big brands are doing products here. There is a factory in Beijing that is specially supplied to a company in the United States. But if you do so many people, you must have your own brand, so we have domestic The brand is the brand of Caesar. When you mention Catherine, you will find that it is basically synchronized with foreign countries, which means that we basically have two new products coming out every day.
With the rise of the price index, the pace of life is accelerating, customers should have more requirements for the lights, not just lighting, but to seek an atmosphere, our brand is positioned to create a sense of home, warm, advocating nature . Everyone seems to have stayed in the hotel before, and they all feel like a palatial feeling. You will feel that I am very depressed outside. After that, I took it home again. It feels very uncomfortable, so we To admire nature, people feel comfortable and have no pressure. Our lights go in American style, it is post-modern, and everyone's understanding of classicality should only exist in one hand, or the kind of more magnificent understanding, Caesarin belongs to the country style.
Focus on decoration home network: lamps as a low-profile product, consumers generally have some misunderstandings when choosing lamps?
Li Minghua: Many consumers only rely on personal preferences when purchasing lamps, but they are actually a misunderstanding. Why? First of all, you must know what you want to buy the lamp. Buying the lamp is of course to buy what you like, but be sure to emphasize that the installation position of the lamp is suitable for this lamp, and whether your decoration style is suitable for this kind of lamp, as well as the lamp. The style is not suitable. I met a consumer. He was optimistic about a kind of light. When asked how many square meters he used, he said that I was in the 35 square meter living room. It was extremely uncoordinated to put such a small lamp in the living room. He only considered the aesthetics of the lamp, but the practicality and coordination were not considered at all.
In addition, why should the family be so bright? I have my own space and have a way of living. Some people say that the lights are bright, I can read newspapers and books, but the lumens of the lights in the living room do not meet the requirements of reading, and the damage to the eyes is very large. Reading books should have special desk lamps, so sometimes the reason consumers want to shine is because I want to lie down and read books. This is a misunderstanding of them.
In terms of consumption, consumers have a blind comparison. For example, the lights in the hotel I live in are all crystal, so the lights in my house are also crystal. Many consumers don’t understand, I think I will follow others. It's not what kind of lights you want to install, you need to know what each type of light does.
Focus on decoration home network: What changes have occurred in the market for energy-saving, environmental protection and energy-saving lamps promoted by the state?
Li Minghua: LED is the future development trend. With this change in life, people's consumption concept has also changed. In the United States, there are laws that stipulate that incandescent bulbs must be eliminated within two years, otherwise it will be illegal. China will also develop in this direction, because the life of LED can be as long as 80,000 hours, and now the bulb can be used for a thousand hours is not bad, but the LED can reach 80,000 hours.
Li Minghua, general manager of Caesar Lighting
Focus on decoration home network: energy-saving lamps should be much higher in cost than incandescent lamps?
Li Minghua: Yes, the price of energy-saving lamps is very high. If you count the accounts, you will understand. Energy-saving lamps are expensive, but they have a long service life and save energy. Ordinary bulbs are cheap, but consume energy and have a short service life. Energy-saving lamps, as long as you have not used it for a year, you can save this money.
Focus on decoration home network: How many years have you been in the Tianjin market?
Li Minghua: It has been ten years since 1997.
Focus on decoration home network: What changes do you feel about the Tianjin market?
Li Minghua: With the continuous improvement of housing prices, the living standards are also improving, so the structure of the lights is also upgrading. I am dissatisfied with what you said. Ten years ago, we lost 10 million. Why? Where is the reason? Because the standard of living did not reach that level of consumption at that time, our products were synchronized with the international, our lights were too advanced, but the people's living standards could not reach, but we persisted, the original time is to test your quality. So, now there are a lot of repeat customers, our lights can be used for a long time.
Focus on decoration home network: How is Caesar's lighting to serve consumers?
Li Minghua: We will first ask the customer where your lights are hanging?
Then, we hope that all the people who buy our lights will take your floor plan to make up for the designer's shortcomings, and after determining the position of the lights, tell them how to route properly. Reasonable wiring, stairs, corners, wall lamps, etc., many adults and children are rolling down the stairs, which is very dangerous. Many people ask why this stair light and wall lamp are needed. Many elderly people and children want to save electricity. When they touch the elevator, they go up and then roll down. This kind of thing is very dangerous, so we should advocate this method.
The third is the kitchen. The faint light is there. What should you do if you cut the vegetables with a knife? There should be a cabinet light under the cabinet. If you forget that there is no power, what should I do? It is very dangerous to use bare outside lines, so when doing the whole wiring, we have to remind him that what is going to be reasonable here.
Fourth, we often go home to open the door with a flashlight, so why not use an induction light in front of the door? Or voice control? In the lighting sales service, from the door to the kitchen, to the stairs to the restaurant, we have helped you think about it. We want to treat customers as friends. This is a reminder of a service we provide on sales.
We have a range of products on sale, such as living room, dining room, bedroom, we have a range of different products. Many people saw two lamps when they chose the lamps. After installation, they found that the lamps were varied because of different styles. We recommend buying a lamp, you must first live in the living room lamp, after the living room lamp is bought, if the living room is integrated with the restaurant, the restaurant should buy the same series of lights, then the bedroom, if it is stressed, choose the same series The product.
In addition to giving consumers some advice on buying lights, we also deliver them to your door. After a year, do you need to wipe the lights? We will go to the door again. If you accidentally break the glass, it doesn't matter, we have stocks. Glass, you don't have to buy a lamp, Caesar has a complete system in sales service.
Li Minghua, general manager of Caesar Lighting
Focus on decoration home network: Just now you heard a 95-day decoration, what is this concept?
Li Minghua: Because before you renovate, you must have some preparations for the 95 days. I will hand over the work to the designer. All of them will help me find out. There is a situation in China where I am not contracted. In fact, this is a waste of time in foreign countries. The system has been developed in foreign countries. The designer buys the cheapest things because I rely on the designer's face to get good things. The designer is helping you with these things. He doesn't. I will earn me money. He is how much money you will receive in your home. Nothing else will be earned. You will not buy anything cheaper than the designer. Why is it 95 days, budgeting for 95 days, looking for materials to buy things, so often will take time off, buy this kind of thing today, buy it tomorrow, this situation is more. Because consumers don't trust your decoration company, many people choose half a package. This depends on the designer or the decoration company themselves, and then tell the situation to the consumer, you don't have to waste time, all the work is handed over to me, the products I get are the cheapest.
In fact, I often visit the real estate under construction and directly engage in the design work of the first line. Why should I stand on the front line? Only in this way can you know what kind of lights the house needs? The current situation of the real estate changes too much. We need to know the information. Now what the market wants, what do we do, so I often come to see the first time. It is often said that when you just got the key, we will tell you that it is more reasonable to negotiate with you where our lights are hanging. This is what we have been emphasizing. You should not wait for the decoration to be almost finished, then consider buying a lamp.
Focus on decoration home network: In the face of the rapid development of the lighting market, what is your judgment on the future development of the market? Which direction does Catherine develop in the future?
Li Minghua: Because we are drawing on many foreign experiences to define the Chinese market, house prices are getting more and more expensive, and all price indices are rising. In the future, there will be a combination and what combination? Caesarlin put together jewelry, table lamps and other things, and combined the lights with household products. I think this is the trend of the future, and this is also a foreign country.
This is not what we created. Is it necessary to take this road, or it will be eliminated, just like so many supermarkets have come before the tradition still exists? There is no such thing. In the past, everyone bought lamps in Binjiang commercial buildings and department stores. However, due to such supermarkets or specialized stores in the building materials market, other forms have gradually faded. This is a natural law.
Therefore, our definition is very simple. People with spending power must find professional knowledge designers to go to professional stores to buy things, just like our Bohai Sea is a professional store. People with lower spending power have to go to furniture, because they can design DIY without design. This is a natural trend.
Focus on decoration home network: Thank you, Mr. Li for accepting our interview. Reading era
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