SOK Wu Jinsheng: United hands to promote lighting brands
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Sports marketing
Reporter: In recent years, industry players such as Langneng and Sanxiong? Aurora and Benbang have been involved in sports marketing, either participating in the World Cup, or hiring an Olympic champion as a brand spokesperson or participating in the Winter Olympics. Then, before joining forces with “China Net†to launch sports marketing, has Jinli Company considered other marketing models such as entertainment marketing and cultural marketing?
Wu Jinsheng: Yes. Before joining the hands of the net, we had contact with entertainment stars such as Fan Bingbing. However, we believe that sports marketing has a broader connotation. There are both healthy elements and entertainment elements. It can be said that the development of sports marketing already includes entertainment marketing. For example, Tian Liang, the Olympic diving champion, is now both a sports star and an entertainment star. Moreover, in recent years, the rapid development of sports in China has made sports stars such as Liu Xiang and others have almost exceeded the sports category, and more integrated entertainment elements.
In addition, the development of sports marketing is more stable than the marketing model such as entertainment marketing. Unlike the changes in entertainment marketing, the development of the brand will be greatly degraded due to the improper selection of spokespersons. At the same time, sports are perpetual, sports. The spirit is also in line with the development spirit of Jinli Company, which is gradual and steady development.
Tennis career
Reporter: In sports marketing, most companies will choose sports that are more popular, such as table tennis, basketball, football, badminton, etc., and you also like basketball, table tennis, etc. Why do Jinli Company Choose tennis with high professional requirements and relatively limited audience?
Wu Jinsheng: Jinli is a company with more than 20 years of professionalism and focus on electrician manufacturing. Although it is said that table tennis, basketball and badminton have more audiences, it is beneficial for the brand to quickly achieve the purpose of propaganda in a larger scope. However, for us, our publicity is not only to expand the scope of publicity, we are more focused on reflecting our professionalism and focus. At the same time, we believe that the vitality and novelity embodied in tennis can better reflect the spirit of Jinli people and the positioning of our SOK brand.
We have been preparing for at least two years for which sports to choose or for which sports to engage in sports marketing. In fact, since 2005, we have been in constant contact with various sports or sports activities in various ways to show them our willingness to cooperate. Until October of last year, during our contact with ChinaNet, we found that the development of tennis has been very rapid in recent years, and it has entered an outbreak period. This is somewhat like the development of our company, which needs to pass the brand. Operation to better drive the rapid development of the company, at the same time, this is also consistent with the positioning of our brand SOK, so we chose to carry out strategic cooperation with ChinaNet to advance together.
Jinli tennis pulse coincides
Reporter: Tennis is a sports item with a high mid-range position, slightly lower than golf. Why does Jinli not choose golf to better reflect the professionalism and dedication of Jinli?
Wu Jinsheng: The development of sports is limited to a certain extent by the development of the country. We also considered golf before choosing tennis. We also had contact with Zhang Lianwei, the "China's first pole" in golf.
However, after deep understanding with golf balls, we found that the country has certain restrictions on the development of golf balls, which may be related to China's current national conditions. Therefore, compared with golf, the development of tennis will be more accelerated, and the policies and regulations will be relatively loose.
This is like the development of our Jinli company. In the past few years, our development will be slower due to internal and external factors, although it is relatively stable. However, in recent years, we have found that the industry has undergone great changes. If we do not make changes accordingly, then we will once again lose opportunities for development. Therefore, our Jinli also needs the driving force for development. This can be said to be "coincidentally" with the development of tennis.
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