Amazon also do social app? It looks like a copy of WeChat
The feeling of giving people a chat social APP has a very strong user stickiness, and the market leader has a great advantage. If you do not grasp the smart phones just two or three years, I am afraid there are only two ways: either dead or vertical segmentation, such as exploration. Even so, the Internet giants' ambiguity about the top spot in this market never seems to stop. Although domestic WeChat specializes in the United States, there are still applications such as “Come on,†“Stick,†and “Yi Xinâ€. It is not just the domestic Internet giant that feels reconciled. In the ocean, Google was famous for its perseverance: whether it was the "Android Messages" (Chinese name "Android message") that tormented the decade, or Allo and Duo, they once gave in to Google's mobile social dream. And just today, Lei Feng network (public number: Lei Feng network) get news, another giant may also join the social APP war. It is Amazon. Anytime, anytime Lei Feng network obtained the news that Amazon's secretly developed this app is called "Anytime" (only the name is full of social flavor). It will be across four major hardware platforms: mobile phones, tablets, smart watches, and PCs. It is a full-featured social communication software. In addition to the standard features of social software such as text chat, video calls, photos and documents, “Anytime†will also support adding filters, playing mini-games, and connecting with third-party businesses for photos sent to friends. Of course, as an APP developed by the e-commerce giant Amazon, "Anytime" also integrates the functions of shopping on the Amazon platform and listening to music online. The following figure is the official advertising image of the suspected “Anytime†leaked: "With an APP, you can contact everyone From text messaging to video chat, Anytime's capabilities go far beyond that. A blink of an eye can find each friend and organization. It is always free and fast and safe. †Function - is it familiar? Another image that is believed to have flowed out during product testing has revealed its specific features: "The chat app feature you've always wanted, Anytime has - but more than that! Everyone is in Just connect each friend with a name. No mobile number is required. Privacy & Security Guarantee the privacy of chats and encrypt important information (just like bank account details) Work everywhere Seamlessly switch between computers and mobile devices, including iPhone and Android. Suitable for group chat Can @group members, quickly share photos and video chat. Group chats become easy and fun. High quality voice and video calls In addition to traditional one-to-one calls, group calls are supported. Permanently free. Better express yourself Add GIFs, maps, and emoticons to text calls. Photo & Video Filters Special effects and masks make video calls and photos more interesting. play games Challenge your friends and groups. Personalized chat settings Set the color theme of the conversation and add nicknames to your friends. Go out Support geographic location sharing, listen to music, order meals, and collect payments. In addition to these, Anytime has more. Conversation with business Enjoy super services, order services, view orders, and shop as you like. †AFTV News stated that Amazon is conducting a user experience test for "Anytime", which was provided by a participant of the test. As of now, Amazon has not made any response. In addition to this test, no information about "Anytime" was found. Amazon's social ambitions Amazon has always been doing instant messaging applications for businesses and consumers. Chime This is the communication service for enterprise customers launched by AWS in February this year. It is based on Windows, Mac OS, iOS and Android platforms. Its main functions are video conferencing and messaging. Some of its technology comes from startups acquired by Amazon, including the video call app "Biba" and conference productivity software "Do." Alexa Calling This is a proprietary call service for Amazon's Echo series of smart speaker devices. It was launched in May this year and can be called in North America for free. However, it is interesting that users can use this feature directly with the Alexa APP on mobile devices. Amazon’s social ambition can actually be traced back to earlier, 20 years ago. At that time, Amazon acquired a Boston-based start-up company, PlanetAll, which was one of the pioneers of social platforms. To some extent, it could be seen as the predecessor of Facebook. According to Lei Fengnet, Bezos stated that "PlanetAll" represented "the most innovative use of the Internet". He commented: “This is the most innovative way to use the Internet that I have seen... It is a very basic and important thing to keep in touch with people. It is indeed a technological breakthrough. PlanetAll has more than 1.5 million members and it is growing rapidly. The growth rate is faster than Internet users. The reason behind this is simple: it creates great value for users. I think that PlanetAll will be one of the most important Internet applications." Amazon founder, CEO Bezos Looking at this passage now, we cannot help but lament Bezos’ foresight. Social networking sites have indeed become "one of the most important Internet applications" as they say, and two Internet giants, Facebook and Tencent, have emerged. Unfortunately, for a variety of reasons, Amazon's social revolution with PCs and smartphones was lost. Does "Anytime" still have a chance? Those who know that Amazon is socializing will probably have this kind of question: At this time, when entering the stadium, I do not know what kind of set it is. To many people, it is too late to be a universal social software. The only opportunity is to seize the next round of technology and platform upgrades, such as the replacement of QQ by WeChat in the smartphone era. The current industry consensus is that chat bots are most likely to subvert social experiences in the short term. Facebook is thus pushing Messenger's integration of chat bots. Judging from the current flow of information, chat bots are not "Anytime" advantage or focus. It is more like a replica of WeChat, an "aircraft carrier" in the APP - a "super APP" that integrates various functions and services and self-built ecology. I do not know the "Anytime" product team, how much research on WeChat? But the more important question is: Is a multi-functional social app similar to WeChat able to gain a foothold in European and American markets? The good news is that compared to China, the European and American markets are slightly more diverse and have a lower level of monopoly: Messenger, iMessenger, and Whatsapp each have a place in the mainstream instant messaging software market with different functional positioning and experience. Some non-mainstream social applications also have a considerable user base, such as Snapchat. However, WeChat, as an outsider, has not been able to effectively integrate its local services in the United States and is only popular among Chinese students and Chinese communities. However, there are also many negative factors. For example, the initial user gets usage habits with U.S. users. An easily deduced fact is that if American mobile phone users are very willing to implement various lifestyle services on social APPs, Messenger and Whatsapp have already done. In fact, the two have been exploring and expanding new features, but the positioning of users does not seem to have changed. As to whether Amazon will launch "Anytime" and whether the latter will become a "clear stream" for the social media community in the United States, we will wait and see.
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