Guzhen Guangshi Lighting attaches great importance to quality (Figure)
Guangli Lighting is located in the ancient town of Dengdu, China. It is a professional lighting company integrating R&D, production and marketing. It is an excellent manufacturer in the industry. At present, the company's main product lines are glass ceiling lamps, flat low-voltage lamps, acrylic ceiling lamps, lanterns, dining chandeliers and so on. The company's marketing network covers all parts of the country, and its products are exported to Southeast Asia and parts of Australia. In order to understand its recent business situation, the reporter recently interviewed Zhang Haijun, general manager of Hong Kong Guangshi Technology Lighting Co., Ltd.
Reporter (hereinafter referred to as the record): Mr. Zhang, what do you think is the reason why Guangli has won the favor of consumers?
Zhang Haijun (hereinafter referred to as Zhang): It can be said that the development of Guangli can be inseparable from the efforts of our employees and the support of consumers, but the establishment of a brand is ultimately inseparable from the support of good quality. Quality is the cornerstone of the brand's building. Products without good quality will eventually be abandoned by the market. Since the establishment of the factory, Guangshi has been striving to infiltrate the quality management concept into every process. Whether it is from product development, raw material procurement or process, manufacturing, the company is strictly strict. In addition, consumers agree that another important reason for the company is that, compared to similar products, the company's cost performance is second to none, with unparalleled superiority of other brands. There is such a saying in the dealers of Guangli: either they have not done Guangli, and they have not changed other brands.
Note: In the current year, 3-15, the sampling result of selling energy-saving lamps on the market was only 39%, and the pass rate of sampling quality of energy-saving lamps across the country was also unsatisfactory. How do you think about this problem?
Zhang: The quality of China's energy-saving lamps is indeed worrying. This is also a big stone that is on our hearts. Since the problem has arisen, we should seek a solution. Avoidance is useless. We also have this responsibility to give consumers a satisfactory answer. Only when quality goes up can our company make money in the long run, and consumers can get real benefits.
Due to the low threshold of energy-saving lamps in China, high profits have caused a large number of enterprises to flock. Vicious competition is getting worse. These have laid a deep hidden danger for the development of the industry in the future. As far as the industry is concerned, healthy and healthy development is inseparable from the self-discipline of enterprises, and only the profits in front of us are nothing but exhaustion.
Reporter: How does Guangli promote the energy-saving lamps?
Zhang: First of all, strengthen the quality awareness of employees. Every employee of Guangli Shi knows from the subconscious that "quality is not manufactured by inspection." From research and development to finished products, we are strictly controlling.
Secondly, in the market, many consumers currently have such a misunderstanding - "energy-saving lamps save electricity and save money." For consumers who have misunderstandings in energy-saving lamps, we must patiently explain and bring the benefits of Guangli to everyone. Let everyone believe that Guangli is making products with care. Consumers and enterprises are not standing opposites. We Guided by a reciprocal model. In the face of trusting the consumers of Guangli, we must continue to do so and do a good job on the basis of high quality.
Reporter: The lighting industry has a serious imitation phenomenon, and some companies have the idea of ​​catching one vote. What effect does this have on Guangshi?
Zhang: The phenomenon of imitation does exist in the lighting industry. The market is a touchstone. It is good or bad. We are not afraid of imitating, even if we imitate our style, there is no way to imitate our quality; imitating our channels, there is no way to imitate our services. In short, I believe that there can be no two identical leaves in the world.
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